🎯 Setting SMART performance goals in AEC marketing? Dive into this replay episode where I unpack the art of creating Measurable Performance Goals. 📈 Discover why hit rates & proposals don't always reflect true success and explore alternative metrics that can. 💡 From organizing information to tracking website traffic, get ready for actionable examples of goals related to pursuits, marketing communication, graphic design, and more. 🖌️ Tune in for some bonus SMART goal examples to ...

As we close out this year, I’m bringing back one of the episodes you need to revisit to set yourself up for a killer 2025. We’re digging into a simple, but oh-so-powerful exercise I shared back in 2022 to help you wrap up the year with clarity and intention. These three questions are perfect to help you reflect, learn, and (let’s be real) let go of anything that doesn’t serve you going forward.So whether you’re deep in goal-setting mode, prepping for performance reviews, or just ready to head...

In this episode, I'm thrilled to chat with Ben Culbreth, the brilliant mind behind Culbreth Copywriting. Ben is here to unpack the secrets of creating crisp, compelling content that resonates deeply within the AEC industry. We talk about knowing your audience like the back of your hand, structuring your messages to engage and convert, and sidestepping those all-too-common writing blunders.Loaded with actionable tips, this conversation is your go-to guide to refine your writing skills and make...

Hey, hey! On today’s episode of Marketers Take Flight, I’m bringing you a powerful conversation with Sarah Gonnella—VP of Sales and Marketing and one of the four owners at Full Sail Partners. And, she happens to be my boss! Sarah’s journey from marketing coordinator to firm partner is packed with valuable insights, and she’s sharing it all with us today.Sarah talks about her early days in marketing, including a chance mentorship from a printer (yes, a printer!) that set her on the path to suc...

In this episode of Marketers Take Flight, host Lindsay Diven shares practical strategies for AEC marketing professionals to conquer burnout and manage holiday stress, all while juggling tight deadlines. Learn how to gain clarity on your priorities, master the art of saying no, and focus on the tasks that drive the most impact. Lindsay also covers how to balance work and self-care to thrive during the busiest time of year. Tune in for tips to reclaim your time and enjoy the holidays!Want more ...

You’ve heard it before: “Your technical team should be more involved in marketing.” Easier said than done, right? Well, today’s episode is about to change your whole perspective.I’m joined by two incredible AEC Marketing Mavericks from Freese and Nichols, Dan Purschwitz and Crista Reed, who’ve cracked the code on getting their technical staff excited about marketing. Yep, you read that right—excited about using LinkedIn to grow the firm’s reach. But it didn’t happen overnight, and it definite...

Ever feel like life is moving at a million miles per hour 🚀 and you’re just trying to keep up? Same here. That’s why I’m sharing the little things that are actually saving my life right now—those small, simple hacks that are keeping me grounded 🧘‍♀️ during this busy season.In this episode, I’m spilling all the details on how a few game-changing habits and kitchen shortcuts 🍳 are making my day-to-day just a little easier. From meal planning on autopilot 📝 to finally taking a real lunch break 🥗...

AEC Marketing Maverick, Michelle Hubbard, CPSM, shares her bold career decision, including how she knew it was time to leave her firm after 12 years. She opens up about her journey rising through the ranks and making that leap to a new firm.Some key highlights from the episode are:Recognizing the right moment for a career shiftThe power of networking and mentorship in climbing the corporate ladderBalancing high stakes roles with a fulfilling personal lifeKey strategies for navigating new lead...

As the end of the year approaches, the holiday season 🎃🦃🎄🎆 can quickly turn into a whirlwind of deadlines, events, and stress. But you don’t have to let the chaos take over! In this episode, host Lindsay Diven shares five actionable steps to help you take control of your time, avoid burnout, and make the most of the final quarter of 2024.From carving out time for reflection to setting clear priorities, this episode will guide you through the Full Focus Quarterly Preview Exercise to ensure you...

Hear from my first AEC Marketing Maverick, Cathy Huthison, CPSM, the Associate VP and Director of Digital Marketing at Salas O’Brien. From early career lessons to mastering digital marketing amid her firm's acquisition, Cathy's insights are packed with actionable advice for marketers at any stage of their career.Key Takeaways:Cathy’s evolution from startup to a leadership role at a major firm 🚀Adapting marketing strategies during the COVID-19 pandemic 📈Navigating the challenges of a firm acqu...

I’m letting you in on a little secret: you have the power to design the life you want. Yes, even with all the deadlines, obligations, and responsibilities. 🙌I’m sharing the Full Focus Double Win Formula that transformed how I approach my goals and life. ✨ What You’ll Learn:How to create a 10-Year Life Plan that guides your future.Setting Annual SMARTER Goals that excite and challenge you.Using daily planning to stay on track toward your big dreams.Ready to stop drifting and start designi...

Welcome to Season 4 of Marketers Take Flight, where I shift my focus to you—the marketing professional. This season is dedicated to your personal development, growth, and achieving the double win: excelling in your career while thriving in your personal life.Hosted by me, Lindsay Diven, CPSM, a Full Focus Certified Pro, this season I will share topics that empower you to become the best version of yourself, both professionally and personally.We'll explore:Productivity Mastery: Techniques to e...

In this special episode of AEC Marketing Strategies, I share an important and heartfelt announcement with you.After an incredible journey of three years and over 150 episodes delving into the AEC marketing world, I’m taking a brief pause from releasing new episodes. This isn’t a goodbye but the start of an exciting chapter, as I shift my focus to new projects planned for 2024. These initiatives are all about bringing more innovation and deeper insights to you, my valued listeners. While I can...

Get ready to dive back into the most buzzworthy episode of the year! As we wrap up a fantastic 2023, I’m bringing back the show that set your marketing minds ablaze – our deep dive into ChatGPT’s transformative impact on content creation for AEC marketers.Inside this episode, you’ll discover:Why ChatGPT has become an indispensable asset in your marketing toolkit.My hands-on experiences and 10 actionable ways to integrate AI into your marketing, from boosting social media presence to crafting ...

Do you remember the first time someone took you under their wing in the AEC world? Or maybe you're dreaming of being that guiding light for someone else? Well, you're in for a treat! Today, we're diving deep into the heart of mentorship in the AEC industry with the fabulous GinaRenee Autrey. She’s joining us again to spill the tea on all things mentorship – the ups, the downs, and everything in between.In this episode, GinaRenee opens up about the incredible power of mentorship. We chat about...

Ever been curious about the magic that marketing can bring to an AEC firm? Well, you're in for a treat. Today, we're diving into an incredible story with BJ Kraemer, the go-getter President and CEO of MCFA. BJ's not your everyday leader; his transition from military life to running a standout AEC firm is nothing short of inspiring. And guess what? He's here to spill the beans on why marketing is so darn important in business planning.In our chat, BJ brings to light the undeniable power of hum...

🎯 Setting SMART performance goals in AEC marketing? Dive into this episode where I unpack the art of creating Measurable Performance Goals. 📈 Discover why hit rates & proposals don't always reflect true success and explore alternative metrics that can. 💡 From organizing information to tracking website traffic, get ready for actionable examples of goals related to pursuits, marketing communication, graphic design, and more. 🖌️ Tune in for some bonus SMART goal examples to elevate...

Hey there, my friend! This week, I’m switching things up a bit. In the spirit of Thanksgiving, there's no new episode. Instead, I've recorded a heartfelt thank you to all of you who make this podcast what it is. Your support means the world to me, and I couldn't let this holiday pass without expressing my gratitude. So, let's take a breather, enjoy our Thanksgiving treats, and remember what this season is all about—gratitude and togetherness. Can't wait to connect with you again next week for...

Hey there, savvy marketers! It’s time to roll up our sleeves and get real about marketing budgets in the AEC industry. In this latest episode of "AEC Marketing Strategies," I’m taking you through a deep dive into crafting a business development and marketing plan that’s not just a document, but a dynamic tool for your firm’s success in 2024.This episode is a gem from our AEC Annual Planning Empowerment series, where I peel back the curtain on how to tailor a marketing budget that actually mak...

It's episode 144, and we're diving into the heart of our "AEC Annual Planning Empowerment" series with a focus on creating an impactful marketing plan for your AEC firm. 🏗️📈 In this episode, I unpack the essentials of a marketing plan, linking it with your BD (Business Development) strategy to fuel revenue growth. Remember, a marketing plan isn't just a set of tactics; it's your roadmap to market dominance. 🗺️🚀🔍 We'll explore:The definition and purpose of a marketing plan.Aligning market...