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Marketer’s Alchemy: Turning Data Into Gold
Deluxe
25 episodes
2 weeks ago
Marketing is an art. Data is a science. Together they create what we call “Marketer’s Alchemy.” Join us on our podcast, as we pull back the curtain on the world of data-driven marketing and explore how to turn data into marketing gold. Discover lessons from marketing leaders and data experts as we explore how to use data to get to market faster and create powerful campaigns that win in every industry. “Marketer’s Alchemy” - brought to you by the trailblazing data and marketing powerhouse, Deluxe. Find more information at https://www.deluxe.com/resources/marketers-alchemy/
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Marketing
Technology,
Business
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All content for Marketer’s Alchemy: Turning Data Into Gold is the property of Deluxe and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Marketing is an art. Data is a science. Together they create what we call “Marketer’s Alchemy.” Join us on our podcast, as we pull back the curtain on the world of data-driven marketing and explore how to turn data into marketing gold. Discover lessons from marketing leaders and data experts as we explore how to use data to get to market faster and create powerful campaigns that win in every industry. “Marketer’s Alchemy” - brought to you by the trailblazing data and marketing powerhouse, Deluxe. Find more information at https://www.deluxe.com/resources/marketers-alchemy/
Show more...
Marketing
Technology,
Business
Episodes (20/25)
Marketer’s Alchemy: Turning Data Into Gold
Scaling Through Focus: Lessons from a DTC CMO
This episode, Kathryn mixes marketing magic with Connor Swegle, CMO and Co-Founder of Priority Bicycles.
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2 weeks ago
34 minutes 5 seconds

Marketer’s Alchemy: Turning Data Into Gold
David vs. Goliath: Precision Marketing with Telematics
This episode, Kathryn mixes marketing magic with Jill Kellett, VP of Product & Marketing and Annie Yang, Senior Director of Data Science of Root Inc.
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1 month ago
38 minutes 13 seconds

Marketer’s Alchemy: Turning Data Into Gold
Follow Your Instincts: Not All Data is The Right Data
This episode, Kathryn mixes marketing magic with Sue Beckett, SVP of Marketing & eCommerce at Lovesac.
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1 month ago
28 minutes 52 seconds

Marketer’s Alchemy: Turning Data Into Gold
Mixed Media Modeling: Understanding the Full Picture
This episode, Kathryn mixes marketing magic with Jennifer Warren, VP of Global Brand Marketing and Creative at Indeed.
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2 months ago
27 minutes 5 seconds

Marketer’s Alchemy: Turning Data Into Gold
Resurrecting Partnerships: Turning Dormancy into $3M in Revenue
This episode, Kathryn mixes marketing magic with Joshua Brost, VP of Marketing at Pie Insurance.
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2 months ago
25 minutes 32 seconds

Marketer’s Alchemy: Turning Data Into Gold
Busting Myths Through Data
is episode, Kathryn mixes marketing magic with Lindsay Hanson, Chief Marketing Officer at John Hancock and Global Head of Behavioral Insurance at Manulife.
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3 months ago
32 minutes 2 seconds

Marketer’s Alchemy: Turning Data Into Gold
Empower and Delight Your Customers Through Data
This episode, Kathryn mixes marketing magic with Liz Teran, Chief Marketing Officer at Owlet Baby Care.
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6 months ago
24 minutes 56 seconds

Marketer’s Alchemy: Turning Data Into Gold
Understanding the Mindset of Your Customer
This episode, Kathryn mixes marketing magic with Mary Ann Donaghy, Chief Marketing and Customer Experience Officer of ZIPS Cleaners.
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7 months ago
33 minutes 52 seconds

Marketer’s Alchemy: Turning Data Into Gold
Testing Your Instincts In a Culture of Experimentation
This episode, Kathryn mixes marketing magic with Ari Sheinkin, CMO, IBM Consulting.
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8 months ago
30 minutes 4 seconds

Marketer’s Alchemy: Turning Data Into Gold
A Year in Review: Data, Martech, and the Customer Journey
This episode, we’re taking our favorite podcast moments of the year and combining them into one episode. Don’t miss this year in review.
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9 months ago
30 minutes 7 seconds

Marketer’s Alchemy: Turning Data Into Gold
Innovating Brands in the Age of Digital Disruption
This episode, Kathryn mixes marketing magic with Alejandra Denda, CMO of The Federal Savings Bank.
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10 months ago
38 minutes 33 seconds

Marketer’s Alchemy: Turning Data Into Gold
The Emotional Edge: Winning Campaigns Through Human Connection
This episode, Kathryn is mixing marketing magic with Jasper Martens, CMO at PensionBee.
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11 months ago
32 minutes 58 seconds

Marketer’s Alchemy: Turning Data Into Gold
Enhancing Consumer Experiences: Connecting Data to Curiosity
This episode, Kathryn makes marketing magic with Natalia Lumpkin, VP of Consumer Insights at PepsiCo.
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11 months ago
39 minutes 56 seconds

Marketer’s Alchemy: Turning Data Into Gold
Data-Driven Alchemy: Turning Insights into Action
This episode, Kathryn is mixing marketing magic with Tiffany Grinstead, VP of Personal Lines Marketing at Nationwide.
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12 months ago
23 minutes 58 seconds

Marketer’s Alchemy: Turning Data Into Gold
Revolutionizing the Digital Marketplace with Data & AI
This episode, we’re mixing marketing magic with Llibert Argerich, CMO at Thumbtack.
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1 year ago
37 minutes 6 seconds

Marketer’s Alchemy: Turning Data Into Gold
The Future of Primacy: In-House Technology and Personalization
This episode, we’re mixing marketing magic with Dan Westhues, Executive VP of Central Bank.
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1 year ago
31 minutes 33 seconds

Marketer’s Alchemy: Turning Data Into Gold
Bridging the Gap Between Instinct and User Data
This episode, we’re mixing marketing magic with Rachel Sterling, CMO at Identity Digital.
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1 year ago
39 minutes 30 seconds

Marketer’s Alchemy: Turning Data Into Gold
Data & Strategy: How Customer Insights Drive Technology
This episode, we’re mixing marketing magic with Chris Villarreal, Global Director of Wearables at Meta.
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1 year ago
31 minutes 38 seconds

Marketer’s Alchemy: Turning Data Into Gold
A Marketer’s Guide to Brand Loyalty and Product Innovation
This episode, we’re mixing marketing magic with Heather Teskey, VP of Marketing at Andersen Windows & Doors.
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1 year ago
47 minutes 46 seconds

Marketer’s Alchemy: Turning Data Into Gold
The Art of Data Validation
On today’s episode, we’re mixing marketing magic with Clare Dorrian, CMO at SugarCRM.
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1 year ago
33 minutes 17 seconds

Marketer’s Alchemy: Turning Data Into Gold
Marketing is an art. Data is a science. Together they create what we call “Marketer’s Alchemy.” Join us on our podcast, as we pull back the curtain on the world of data-driven marketing and explore how to turn data into marketing gold. Discover lessons from marketing leaders and data experts as we explore how to use data to get to market faster and create powerful campaigns that win in every industry. “Marketer’s Alchemy” - brought to you by the trailblazing data and marketing powerhouse, Deluxe. Find more information at https://www.deluxe.com/resources/marketers-alchemy/