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Market Your Clinic

Gabbie Vivers

16 episodes

2 weeks ago

In this conversation, Dave, the owner of Newcastle Performance Physio, shares his journey from being a technician to becoming a successful clinic owner. He discusses the challenges he faced in transitioning to a business owner, the importance of self-reflection, and the skills he had to learn to succeed. Dave emphasizes the significance of differentiating his clinic in a competitive market and the marketing strategies that have helped him grow. He also highlights the importance of having the ...

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In this conversation, Dave, the owner of Newcastle Performance Physio, shares his journey from being a technician to becoming a successful clinic owner. He discusses the challenges he faced in transitioning to a business owner, the importance of self-reflection, and the skills he had to learn to succeed. Dave emphasizes the significance of differentiating his clinic in a competitive market and the marketing strategies that have helped him grow. He also highlights the importance of having the ...

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Episodes (16/16)

Market Your Clinic

016: Dave Renfrew: Personal Growth for Clinic Owners

In this conversation, Dave, the owner of Newcastle Performance Physio, shares his journey from being a technician to becoming a successful clinic owner. He discusses the challenges he faced in transitioning to a business owner, the importance of self-reflection, and the skills he had to learn to succeed. Dave emphasizes the significance of differentiating his clinic in a competitive market and the marketing strategies that have helped him grow. He also highlights the importance of having the ...

2 weeks ago

56 minutes

Market Your Clinic

015: Scott Lynch Part 2: Marketing That Actually Works

In this conversation, Scott discusses the growth of Community Therapy from one employee to 140, emphasizing the importance of clear branding, effective marketing strategies, and building strong referral relationships. He shares insights on digital marketing, including the use of Google Ads and Meta Ads, and the significance of cohesive branding across all platforms. Scott also highlights the need for businesses to track referrals and measure success, as well as the balance between in-house an...

2 months ago

58 minutes

Market Your Clinic

014: Pt 1: Scott Lynch: Scaling to 140 Staff & Personal Growth

In this episode of the Market Your Clinic podcast, Scott, the founder of Community Therapy, shares insights into the journey of building a multidisciplinary allied health team. He discusses the importance of digital transformation, the mission and values that guide the organization, and the significance of creating a supportive workplace culture. Scott emphasizes the need for strategic growth decisions, effective feedback mechanisms, and the challenges of cashflow management during rapid expa...

3 months ago

52 minutes

Market Your Clinic

013: Pt 2 Winnie Wu: Clinic Marketing Fundamentals + SEO Tips

In this episode of the Market Your Clinic podcast, Winnie Wu discusses effective marketing strategies for clinics, emphasizing the importance of a long-term marketing plan, the role of social media, and the value of investing in paid ads. She highlights the necessity of having a high-performing website and the significance of content creation and repurposing. This conversation provides actionable insights for clinic owners looking to enhance their marketing efforts and engage more effectively...

4 months ago

23 minutes

Market Your Clinic

012: Pt 1: Winnie Wu: Clinic Branding, Scaling & Mentoring

In this conversation, we explore the journey of clinic ownership, focusing on investment strategies, marketing tactics, and the importance of team dynamics. The discussion highlights the need for a long-term marketing plan, scaling systems and perfecting your service delivery. We also delve into the challenges of leadership and growth in the healthcare sector, emphasising the importance of investing in both team and marketing strategies to ensure clinic success. Links: https://www.instagram...

4 months ago

36 minutes

Market Your Clinic

011: Business Partnerships & Diversifying Revenue Streams with Jo and Amanda

In this conversation, Jo and Amanda discuss their journey in building their 3 businesses: The Physiotherapy Clinic, Born Ready and PB Conference, focusing on their marketing strategies, team dynamics, and the importance of networking. They share insights on managing work-life balance, the challenges of running a business, and offer valuable advice for aspiring business owners in the healthcare sector. Links https://www.instagram.com/bornready_betterbirths/ https://www.instagram.com/physiother...

4 months ago

46 minutes

Market Your Clinic

010: Pt 2: Buzz Aldrin: How Digital Marketing can Grow Allied Health Clinics

In this conversation, Buzz and Gab discuss the significance of personal branding and digital marketing for clinics. They emphasize the importance of content creation, building an unignorable brand, and effective social media strategies. The discussion also covers advertising techniques, understanding metrics and ROI, and the necessity of starting to create content without overthinking it. Links https://www.instagram.com/aldrinocsing/ https://www.instagram.com/proformphysio/ https://www.instag...

6 months ago

31 minutes

Market Your Clinic

009: Pt 1: Buzz Aldrin: Keys to Scaling to 8 Clinics and Beyond

In this conversation, Buzz and Gabbie discuss the importance of defining a clear vision or 'North Star' for business success, emphasizing leadership, financial management, and effective marketing strategies. They explore the dynamics of team leadership, the significance of coaching, and the necessity of overcoming barriers to growth. The discussion also highlights the importance of setting realistic goals and maintaining lean operations to ensure sustainable success for allied health clinics....

6 months ago

42 minutes

Market Your Clinic

008: How Elle is building Supple Body with strategic branding and grit!

In this conversation, Elle and Gab discuss the journey of building a nutrition and Pilates business, Supple Body, emphasising the importance of community, personal growth, and the challenges of balancing motherhood with entrepreneurship. They explore the philosophy behind the brand, the significance of feeling good, and the strategies for marketing and engaging with clients. The conversation also touches on the importance of teamwork, the impact of personal experiences on business decisions, ...

7 months ago

46 minutes

Market Your Clinic

007: Scaling 3 Businesses Simultaneously: Grayce's Crazy Growth

In this episode of the Market Your Clinic podcast, Grayce, a women's health physiotherapist, shares her journey from a new graduate to a successful business owner. She discusses her passion for women's health, the challenges of starting her own practice, and the importance of community engagement and marketing strategies. Grayce also delves into her experiences with social media growth, diversifying her business ventures, and creating a charity to support mothers. Throughout the conversation,...

7 months ago

52 minutes

Market Your Clinic

006: Social Media Tips for Clinics

This conversation delves into the significance of social media for clinics in the healthcare, wellness and beauty sectors. It emphasises the necessity of a strategic approach to social media, focusing on content creation, audience engagement, and the importance of maintaining a consistent online presence. Gab and Alicia discuss various content pillars, the role of scheduling tools, and the best practices for posting to maximize engagement and effectiveness. They also discuss various content t...

8 months ago

42 minutes

Market Your Clinic

005: Growing Transcend Health: Networking, Social Media & Strong Systems

In this conversation, Jacci Allanson discusses her journey of owning Transcend Health, emphasising the importance of exercise in rehabilitation, the evolution of their services, and the significance of building strong referral relationships. She shares insights on effective networking, social media marketing strategies, and the challenges of managing a growing clinic while maintaining a strong team culture. Jacci also highlights the importance of onboarding processes and setting clear expecta...

9 months ago

49 minutes

Market Your Clinic

004: a2z Health: Multidisciplinary Success

9 months ago

37 minutes

Market Your Clinic

003: From Physiotherapist to Marketing Expert: Gabbie’s Founder's Journey

In this episode of Market Your Clinic, our Head of Content, Alicia, sits down with our very own Founder and Director, Gabbie, to dive into the story behind the growth of Market Your Clinic. She discusses the challenges of marketing in the healthcare sector, the importance of evidence-based practices, and her passion for helping clinics attract new clients. Gabbie also talks about managing multiple businesses while maintaining her clinical practice and clinic ownership, emphasising the fulfill...

9 months ago

22 minutes

Market Your Clinic

002: The Flexing Physio Clinic: Tips for New Clinic Owners

In this conversation, Dan Chang (aka Uncle Dan/The Flexing Physio) shares his journey from being a physiotherapy student to becoming a successful clinic owner in Melbourne. He discusses the importance of personal branding, the role of social media in marketing his clinic, and the strategies he employs to engage with patients and build a community. Dan emphasises the challenges of transitioning from a secure job to clinic ownership and the importance of networking and referrals in growing his ...

9 months ago

47 minutes

Market Your Clinic

001: One Tribe & Concrete Gyms: Community is Key + Meta Ads Fail

In this episode of the Market Your Clinic podcast, Presto and Tresdan discuss their journey in the fitness industry, focusing on their gyms, One Tribe and Concrete, and their growth in Newcastle. They explore the importance of community, effective marketing strategies, and the challenges of catering to an aging population. The conversation delves into the revival of Concrete Gym, emphasizing the significance of culture and wellness in fitness. They share insights on personal growth, the value...

9 months ago

43 minutes