A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you - not sell you! No fluff - just honest perspectives on where to invest your time, money, and energy to get the highest volume of quality new home leads to your sales teams. Take action on these ideas, and you can market proof your marketing efforts for your home building company.
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A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you - not sell you! No fluff - just honest perspectives on where to invest your time, money, and energy to get the highest volume of quality new home leads to your sales teams. Take action on these ideas, and you can market proof your marketing efforts for your home building company.
Nick Aufenkamp, founder of DIY Home Buyer Academy, joins Kevin Oakley (https://www.doyouconvert.com/team/kevin-oakley/) to explore how transparency, data, and evolving buyer agency are rewriting the rules of real estate. Kevin and Nick share surprising takes on the current and future state of the Zillow + ChatGPT partnership. From start to finish, this episode is brimming with insights on what happens when buyers start leading the process themselves.AI & the Mirror Effect* Tech is giving us a mirror; turn it into a map* New tools are revealing what buyers actually trust and why* Nick’s own emotional arc with Zillow’s ChatGPT experiment: from frustration to fascinationAgency After the NAR Settlement* The settlement flipped on the lights, yet shadows from the past still linger* Why buyers now want (and expect) more control in every transaction* How builders can back empowered buyers without burning agent bridgesFollow Nick on LinkedIn and Youtube:https://www.linkedin.com/in/nickaufenkamp/ (https://www.linkedin.com/in/nickaufenkamp/)https://www.youtube.com/@DIYHomebuyer (https://www.youtube.com/@DIYHomebuyer)
Market Proof Marketing
A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you - not sell you! No fluff - just honest perspectives on where to invest your time, money, and energy to get the highest volume of quality new home leads to your sales teams. Take action on these ideas, and you can market proof your marketing efforts for your home building company.
