A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you - not sell you! No fluff - just honest perspectives on where to invest your time, money, and energy to get the highest volume of quality new home leads to your sales teams. Take action on these ideas, and you can market proof your marketing efforts for your home building company.
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A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you - not sell you! No fluff - just honest perspectives on where to invest your time, money, and energy to get the highest volume of quality new home leads to your sales teams. Take action on these ideas, and you can market proof your marketing efforts for your home building company.
Ep 399: Office Hours - Attribution You Can Believe In
Market Proof Marketing
43 minutes 51 seconds
3 months ago
Ep 399: Office Hours - Attribution You Can Believe In
In this episode, Rachel returns for another round of Office Hours with Kevin. Together, they unpack one of the most misunderstood, overindexed, and emotionally charged concepts in homebuilder marketing: attribution.Rachel, still relatively new to the industry, brings the curiosity of someone learning in real time, asking the foundational questions many marketers may feel too embarrassed to raise around attribution. Kevin breaks it all down with signature clarity, diving deep into the messy intersection of intent, data privacy, ad platform incentives, and why marketers should stop trying to prove value with “magic wand” numbers.This episode builds on DYC's Attribution is BS article series (https://www.doyouconvert.com/blog/attribution-is-bs/) by Beth Russell, Jackie Lipinski, and Julie Jarnagin, using real-world analogies to challenge marketers to think smarter and more holistically about the stories they seek and share around data.Attribution Is Breaking* Watered-down signals are the new normal thanks to privacy rules and technology companies fighting against each other* Which came first - the coupon or the craving? Why attribution isn't black and white even when it's "accurate"* How misunderstanding attribution could cost you WAY more than you thinkIntelligence You Can't Simulate* Who - not what - can create real clarity around attribution* AI and attribution: over-simulated and overstated, but most keep falling for it* There is no dashboard for common senseListen now. Email your questions for future episodes of Office Hours to show@doyouconvert.com. (mailto:show@doyouconvert.com.)
Market Proof Marketing
A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you - not sell you! No fluff - just honest perspectives on where to invest your time, money, and energy to get the highest volume of quality new home leads to your sales teams. Take action on these ideas, and you can market proof your marketing efforts for your home building company.
