A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you - not sell you! No fluff - just honest perspectives on where to invest your time, money, and energy to get the highest volume of quality new home leads to your sales teams. Take action on these ideas, and you can market proof your marketing efforts for your home building company.
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A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you - not sell you! No fluff - just honest perspectives on where to invest your time, money, and energy to get the highest volume of quality new home leads to your sales teams. Take action on these ideas, and you can market proof your marketing efforts for your home building company.
Kevin Oakley and Jackie Lipinski break down what sets successful builders apart in a shaky market (and why AI won’t save you if your strategy’s unclear). From underutilized CRM systems to the danger of deceptive ad automation, this one’s packed with hard truths and practical insight.Special AnnouncementsSummit is selling out at a rate of 3-4 tickets purchased per day. Don't miss out - save your spot today (https://www.onlinesalessummit.com/)!Market Proof Marketing Academy for Spring 2025 is a wrap! But the waitlist (https://www.marketproofacademy.com/) for next time is officially live; save your spot and be the first to hear when fall dates are announced.Story Time* Jackie – Spending $4K/mo on CRM with no OSC? Let’s talk* Kevin – Some advice is expensive (not in a good way)In the News* Human vs. Machine: Who Should Be Steering Your Paid Ad Campaigns? (https://www.doyouconvert.com/blog/human-vs-machine-paid-ads/)* How Outlier Home Builders Build an Edge, Even in a Slow Market (https://www.thebuildersdaily.com/how-outlier-homebuilders-build-an-edge-even-in-a-slow-market/)* Google Promotes AI Mode on Homepage Doodle (https://www.cnbc.com/2025/07/01/google-doodle-ai-mode.html)Even in a flat-lead environment, builders are hitting goals; not with silver bullets but with smart, grounded execution. Clarity outperforms complexity, every time.
Market Proof Marketing
A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you - not sell you! No fluff - just honest perspectives on where to invest your time, money, and energy to get the highest volume of quality new home leads to your sales teams. Take action on these ideas, and you can market proof your marketing efforts for your home building company.