Whether you’re just getting started or looking to level up your farmers' market presence, this episode is your go-to guide for making a strong first impression. We’re breaking down the basics of branding, packaging, labeling, and booth display so your products don’t blend in, they define who you are as a business.
You don’t need a marketing degree or a graphic designer to stand out at the market. With a few intentional choices and a clear visual identity, you can build customer trust, boost sales, and create a brand that people come back to week after week.
Make Your Market is a show for farmer’s market vendors who want to sell with confidence, connect with their community, and grow a thriving business. Subscribe wherever you listen to podcasts and leave a review if you find these episodes helpful!
As a produce grower, baker, or handmade goods seller, your farmers market business may need more than a cash box and a dream. In this episode of Make Your Market, we’re talking about business structures—and why choosing the right one is critical for your success, protection, and growth.
From sole proprietorships to LLCs, partnerships and even S-corps, Karin breaks down what each structure means, how to set it up, what taxes look like, and which one fits best depending on your sales revenue and risk.
Whether you're just getting started with a home-based bakery or running a thriving seasonal produce stand, this episode will help you protect your assets, stay compliant, and make smart moves as your business grows.
Remember to always work with a local CPA or tax attorney for your specific state and needs. We're not tax professionals, just providing information to help you be more informed when you do seek that help.
Questions? Reach out by commenting below or sending us an email to makeyourmarket at wolfcreekfamilyfarm.com.
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With dozens of vendors selling everything from tomatoes to tamales, how do you make your booth the one shoppers remember—and return to week after week? In this episode of Make Your Market, we dig into the importance of carving out a clear niche for your market business.
You’ll learn:
✅ Why defining your niche makes you memorable in a crowded market
✅ The different types of vendor niches—from produce growers and bakers to meat producers, crafters, and value-added vendors
✅ How to identify gaps in your local market using simple market research strategies
✅ Ways to differentiate your products—even if others are selling something similar
✅ Why showing up consistently builds trust, loyalty, and long-term sales
Whether you’re just figuring out your product lineup or trying to refine your offerings, this episode will help you think more strategically about your place in the market—and how to make it work for you.
These first 10 episodes are your onramp for selling at the farmer's market! Tune in every other Wednesday as we bring more market vendor magic.
Not all farmers’ markets are created equal—and understanding how they’re organized can make or break your selling experience. In this episode, we’re diving into the behind-the-scenes of market management to help you get clear on what to expect before you show up with a booth full of products.
We’ll explore:
✅ How farmers’ markets are typically organized and managed (and by whom)
✅ The key differences between markets run by non-profits, municipalities, chambers of commerce, and private organizers
✅ What you need to know about local, county, and state-level regulations—and how they apply to you
✅ Tips for researching and choosing the right market for your business
✅ What questions to ask the market manager before you commit
Whether you're just getting started or thinking about adding a new market to your rotation, this episode will help you feel more confident and prepared to make the best decision for your products and your business.
Episode 1: Finding Your Why – Clarifying Your Purpose for Selling at the Farmers’ MarketWelcome to the very first episode of the Make Your Market podcast! In this foundational episode, we're digging into one of the most important—but often overlooked—questions: Why do you want to sell at a farmers’ market?Whether you're dabbling in a hobby, testing the waters with a side gig, or diving in full-time, understanding your purpose will shape every decision you make—from how you spend your time and money to what you grow, bake, or make.In this episode, we’ll explore:The key differences between running your market booth as a hobby, a side hustle, or a full-fledged businessWhy defining your “why” can prevent burnout and decision fatigueHow your motivation influences pricing, product selection, and marketing strategiesReal-world considerations like budget, time investment, and family balanceIf you’ve been thinking about starting a booth or you're already in the game and want to get more intentional with your efforts, this episode is the perfect place to start.🎧 Tune in now and let’s make sure your market venture starts (or continues!) with clarity and confidence.
Contact us at makeyourmarket@wolfcreekfamilyfarm.com