Welcome to "Make Good Fashion," the podcast that takes you behind the scenes of the fashion industry's most inspiring stories and provides invaluable insights and tips for aspiring fashion entrepreneurs. Hosted by Jasmine Rennie, a fashion industry CEO, and Forbes lister, this podcast is your go-to resource for everything you need to know about starting, launching, and growing a fashion business with purpose.
www.makegoodfashion.com/podcast
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Welcome to "Make Good Fashion," the podcast that takes you behind the scenes of the fashion industry's most inspiring stories and provides invaluable insights and tips for aspiring fashion entrepreneurs. Hosted by Jasmine Rennie, a fashion industry CEO, and Forbes lister, this podcast is your go-to resource for everything you need to know about starting, launching, and growing a fashion business with purpose.
www.makegoodfashion.com/podcast
Hosted on Acast. See acast.com/privacy for more information.
Find the free resources mentioned on this episode here----> https://www.makegoodfashion.com/free-fashion-resources
In this episode of Make Good Fashion, host Jasmine Rennie sits down with Zoila Castro, co-founder of Nomad Agency, to delve into the best social media strategies for fashion brands. Zoila shares her journey from working in fashion in Peru to establishing a successful digital marketing agency in Miami. They discuss the importance of storytelling over salesy content, the impact of social media on brand growth, and practical tips for content creation. Whether you're an emerging fashion brand or looking to boost your social media presence, this episode is packed with actionable insights and advice. Discover effective ways to build a loyal community, the relevance of social media in today's market, and how to navigate starting a new business during challenging times.
00:00 Introduction to Make Good Fashion Podcast
00:19 Free Resources for Fashion Entrepreneurs
00:52 Challenges of Social Media Marketing
01:51 Interview with Zoila Castro: Background and Journey
03:42 Starting Nomad Agency During COVID
05:29 Marketing Strategies for Luxury and Lifestyle Brands
13:12 Importance of Social Media in 2025
15:35 Creating Engaging Content and Building Community
23:12 Effective Use of Influencers and UGC
28:22 High-Converting Content and Storytelling
36:40 Luxury Brands' Pricing Strategies
37:22 Expanding into Pet Products
40:41 Emerging Fashion Brands: Building a Community
41:20 Pre-Launch Campaigns and Content Strategy
42:01 Creating Consistent and Engaging Content
42:55 Leveraging Trends and Timeless Content
45:50 The Role of Social Media Platforms
59:55 The Importance of Email Marketing
01:03:15 Event Marketing and Collaborations
01:06:54 Conclusion and Contact Information
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In this episode, I chat with Naomi Davies, founder of NMD Marketing Agency and guest lecturer at Conde Nast College. Naomi shares practical strategies for getting started with email marketing, creating compelling emails, and using segmentation and automations to nurture audiences effectively. The conversation covers topics like the importance of tone in emails, the benefits of using platforms like Klaviyo, and tips for re-engaging dormant subscribers. Naomi also provides insights into the rise of SMS marketing and offers valuable advice for brands looking to improve their email marketing strategies.
00:00 Introduction to Email Marketing
00:49 Meet Naomi Davis: Digital Marketing Expert
02:36 The Importance of Email Marketing
05:24 Getting Started with Email Marketing Platforms
13:35 Advanced Email Marketing Strategies
20:11 Personalization and Segmentation in Emails
24:38 Crafting Effective Email Subject Lines
27:36 The Golden Bachelor Clickbait
28:20 Balancing Mission and Sales in Emails
29:56 Content Pillars for Sustainable Brands
32:03 Effective Email Automations
35:26 Crafting a Welcome Series
37:24 Abandoned Cart Strategies
40:29 Email Cadence and Consistency
44:02 Re-engaging a Stale Email List
46:34 Growing Your Email List
50:50 The Role of SMS Marketing
54:01 Working with an Email Marketing Agency
55:55 Final Tips and Encouragement
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Get Jennifer's Resources Here ➡️✨ http://makegoodfashion.com/calla
In this episode, Jasmine interviews Jennifer Bailey, the founder of Calla Shoes, a brand born from her personal struggle to find stylish and comfortable shoes for bunions. Jennifer shares her inspiring story of turning a wedding shoe quest into a successful business, her journey through product development, and the strategies she used to build a global brand that now serves women in over 90 countries. She discusses the importance of building community, leveraging PR, and navigating challenges in the footwear industry. This detailed conversation is filled with practical advice for budding footwear and fashion entrepreneurs alike, emphasizing the need for perseverance and thorough research. Jennifer’s insights promise to equip listeners with the knowledge and inspiration needed to start or grow their own niche brands.
00:00 Introduction and Host Welcome
00:20 Meet Jennifer Bailey: Founder of Calla Shoes
02:12 The Birth of Calla Shoes
05:46 Overcoming Challenges and Building a Business
06:57 Product Development and Community Building
08:58 Navigating Production and Scaling Up
18:31 Marketing Strategies and Customer Engagement
35:59 Hiring and Outsourcing for Growth
39:59 Building a Global Footwear Brand
40:20 Direct to Consumer vs. Wholesale
41:31 Challenges of Footwear Returns
43:19 Perfecting the Fit
44:30 Customer Service Excellence
50:37 Marketing Strategies and PR Success
01:05:10 Advice for Aspiring Entrepreneurs
01:12:53 Future Plans for Calla
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Find the free resources mentioned on this episode here----> https://www.makegoodfashion.com/free-fashion-resources
In this episode, I’m catching you up on what’s been happening behind the scenes, personally and professionally. I’ve stepped into a new chapter that feels both exciting and deeply aligned. I’m sharing what this new adventure looks like, how it’s shaping my work, and what you can expect from the podcast moving forward.
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🔗 Enroll in the Fashion Wholesale Masterclass: https://www.makegoodfashion.com/wholesalesuccess
In this episode of Make Good Fashion, we explore the science of positioning your fashion brand to attract your dream retailers. You'll learn how to identify your brand niche, develop a strong brand identity, and build social proof that resonates with buyers. We also share practical tips on leveraging media mentions and understanding your competitors to craft a compelling brand pitch. This step-by-step guide will help you stand out and connect with retail buyers, setting you up for success in the fashion industry.
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✨➡️Save Your FREE Spot to my workshop - How to Get Your Fashion Brand on Retail Shelves (Even if You're Just Starting Out!): https://www.makegoodfashion.com/wholesale
Struggling to get retail buyers to notice your brand? Learn the top 5 reasons why retailers may pass on your product—and how to fix them! Discover tips on aligning with the right stores, perfecting your pitch, improving your product presentation, and more.
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✨➡️Save Your FREE Spot to my workshop - How to Get Your Fashion Brand on Retail Shelves (Even if You're Just Starting Out!): https://www.makegoodfashion.com/wholesale
🔗Beginner's Guide to Get Your Fashion Brand Into Retail Stores: https://makegoodfashion.com/retailguide
Are you a fashion brand navigating the world of wholesale partnerships? In this episode, we dive into the hidden challenges of wholesale that most brands aren’t prepared for—and share actionable tips to protect your brand and set yourself up for success.
Learn how to:
Whether you’re just starting to approach wholesale buyers or you’re already in stores and facing roadblocks, this episode will give you the insights you need to make smarter decisions and grow your business with confidence.
Don’t forget to like, comment, and subscribe for more tips on succeeding in the fashion business!
#WholesaleTips #FashionBusinessPodcast #RetailPartnerships #BrandProtection #WholesaleStrategies
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✨➡️Save Your FREE Spot to my workshop - How to Get Your Fashion Brand on Retail Shelves (Even if You're Just Starting Out!): https://www.makegoodfashion.com/wholesale
🔗FREE Beginner's Guide to Getting Your Fashion Brand Into Retail Stores: https://www.makegoodfashion.com/retailguide
In this episode, we dive into Vendor Direct, aka drop shipping, in the fashion wholesale industry. Learn about the differences between traditional wholesale and Vendor Direct, how it benefits both retailers and designers, and practical tips on how brands can get started with Vendor Direct partnerships. Discover why this model is becoming increasingly popular among major retailers like Macy's, Nordstrom, and Madewell. Tune in for valuable insights and strategies to help your brand succeed in today's market.
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✨➡️Save Your FREE Spot to my workshop - How to Get Your Fashion Brand on Retail Shelves (Even if You're Just Starting Out!): https://www.makegoodfashion.com/wholesale
🔗Beginner's Guide to Get Your Fashion Brand Into Retail Stores: https://makegoodfashion.com/retailguide
🔗Faire Wholesale Marketplace: https://www.faire.com/apply/r/h9uqupvraq
🔗Line Sheet Template: https://www.makegoodfashion.com/shop
🔗Free Pitch Template: https://www.makegoodfashion.com/pitch
In this episode of the Make Good Fashion Podcast, I’m diving into why getting your fashion brand into retail stores is more achievable than you might think—and why it’s crucial for your brand’s growth. I’ll share my personal journey of transitioning from direct-to-consumer to wholesale, highlighting how diversifying sales channels can make a big difference.
I’ll walk you through practical steps to get started with retail placements, like creating a polished line sheet, researching the right stores for your brand, and using online wholesale marketplaces. I’ll also explain why starting small with local boutiques can pave the way for breaking into larger retailers and why keeping a strong digital presence is just as important.
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✨➡️Save Your FREE Spot to my workshop - How to Get Your Fashion Brand on Retail Shelves (Even if You're Just Starting Out!): https://www.makegoodfashion.com/wholesale
➡️Explore free resources to level up your fashion business at https://www.makegoodfashion.com/free-fashion-resources
Join us in this inspiring episode featuring Gina and Margot, the dynamic mother-daughter duo behind Luxeire, a sustainable women's apparel brand. Discover how they transitioned from separate professional backgrounds to creating chic, comfortable, and eco-friendly garments. Learn about their challenges, breakthroughs in local manufacturing, and the evolution of their business model with a focus on direct-to-consumer strategy to hit 7-figures in sales. Gain insights into their advertising approaches, customer relationship strategies, and plans for future growth. Perfect for aspiring entrepreneurs and fashion enthusiasts looking to make a positive impact.
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➡️Explore free resources to level up your fashion business at https://www.makegoodfashion.com/free-fashion-resources
As 2024 wraps up, join Jasmine for a reflective episode of Make Good Fashion. Celebrate your wins, embrace lessons learned, and recharge for a successful 2025. From overcoming challenges to prioritizing self-care, this episode inspires fashion entrepreneurs to pause, reflect, and realign for the year ahead.
Have feedback or ideas for 2025 episodes? Email us at yourfriends@makegoodfashion.com or submit via the contact form here: https://www.makegoodfashion.com/contact. Don’t forget to leave a review to help others discover the podcast!
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✨➡️Save Your FREE Spot to my workshop - How to Get Your Fashion Brand on Retail Shelves (Even if You're Just Starting Out!): https://www.makegoodfashion.com/wholesale
Watch on YouTube: https://m.youtube.com/watch?v=DkrbGQ71FuM
In today's episode, I'll guide you through the step-by-step process of transforming your fashion design into a finished product. From sketching your garment and selecting the right fabric, to creating tech packs, patterns, and samples, and finally getting your design ready for production. I'll also discuss the importance of fit sessions and different types of factories you can work with.
Links Mentioned in Video:
➡️ Start Your Fashion Brand with the Make Good Fashion Academy
https://www.makegoodfashion.com/academy
➡️ Flat Sketching Books on Amazon:
➡️ Find Freelance Designers on Fiverr: https://go.fiverr.com/visit/?bta=7130...
➡️ Fit Guide: https://www.makegoodfashion.com/fitcheck
➡️ Production Checklist: https://www.makegoodfashion.com/produ...
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✨➡️Save Your FREE Spot to my workshop - How to Get Your Fashion Brand on Retail Shelves (Even if You're Just Starting Out!): https://www.makegoodfashion.com/wholesale
Find the free resources mentioned on this episode here----> https://www.makegoodfashion.com/free-fashion-resources
Today, I’m excited to sit down with Desiree Gaitan-Buchanan, the founder of Poplinen, a sustainable fashion brand that has been featured on media outlets like Good Morning America, Harper’s Bazaar, and Marie Claire. Desiree joins us to talk about how she built Poplinen with a focus on sustainability, ethical sourcing, and and empowering women of all shapes and sizes.
In this episode, Des shares how she landed incredible media features. She also gives us an inside look into her journey of growing Poplinen from the ground up, including sustainable sourcing, the importance of community-building, and balancing her roles as an entrepreneur and a mom.
🔗 Key Topics Covered:
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✨➡️Save Your FREE Spot to my workshop - How to Get Your Fashion Brand on Retail Shelves (Even if You're Just Starting Out!): https://www.makegoodfashion.com/wholesale
Find the free resources mentioned on this episode here----> https://www.makegoodfashion.com/free-fashion-resources
In today’s episode, I’m joined by Samantha Mellone, the founder of Coco Marketing, to delve into the best marketing strategies for fashion brands. Samantha shares her journey from working in marketing for companies like Macy’s and Deva Curl to establishing an agency that champions women and BIPOC entrepreneurs. Samantha shares the importance of, foundational marketing, and diversified approaches across channels. With practical tips on PR, celebrity endorsements, and retail strategies. This episode is a must for designers looking to enhance their brand's visibility and succeed in a competitive market.
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Find the free resources mentioned on this episode here----> https://www.makegoodfashion.com/free-fashion-resources
Learn more about the Make Good Fashion Academy----> https://www.makegoodfashion.com/academy
In this episode special guest Kate Knight, a freelance knitwear designer, shares her journey from studying textiles to working in various countries including the U.S. and U.K. Kate explains the intricate process of designing knitwear, from the selection of sustainable fibers to the differences between machine and hand-knitting. She provides insights into creating knitwear collections, sourcing materials, and working with factories while emphasizing the importance of building strong relationships and understanding technical details. The episode is a valuable resource for emerging fashion designers seeking to incorporate knitwear into their collections, with a focus on sustainability and innovation.
Connect with Kate!
https://www.thecashmeredesigner.com
https://www.instagram.com/thecashmeredesigner
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🔗 Download my FREE Craft Fair Checklist to ensure you're fully prepared: https://www.makegoodfashion.com/popup
🔗 Links to Craft Fairs Mentioned: https://www.makegoodfashion.com/craftfairs
Want to know how to grow your fashion brand and boost sales at craft fairs and pop-up markets? In this episode, I’ll share the top strategies for success at craft fairs, including how to build your customer base, grow your email list, and select the best markets for your brand.
Learn how to make the most of events like Renegade Craft Fair, Unique Markets, West Coast Craft, and more to increase visibility and generate sales. Whether you’re a fashion designer or a small business owner, participating in craft fairs is a great way to reach new customers and grow your brand.
👉 Subscribe to the podcast for more tips
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Find the resources mentioned on this episode here----> makegoodfashion.com
In this episode, we dive into the often-overlooked struggle of imposter syndrome and how it can impact your business. I share my personal journey of nearly letting imposter syndrome derail my entrepreneurial dreams and the strategies I used to overcome it. We’ll discuss common signs of imposter syndrome, how it can sneak into your mindset, and the practical steps you can take to build confidence in your abilities. Whether you’re just starting out or are an experienced business owner, this episode will help you push past self-doubt and embrace your true potential. Don’t let imposter syndrome hold you back—tune in to learn how to conquer it for good!
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In this episode of Make Good Fashion, we delve into how mission-driven brands can effectively translate their brand mission when stepping into wholesale markets. The discussion covers choosing the right retail partners, training retail staff, packaging design, and providing marketing materials. Real-life examples like Tom's Shoes and Patagonia are presented to illustrate successful strategies. Tune in to discover actionable tips on maintaining brand integrity and communicating your mission to attract customers and retail partners.
00:00 Welcome to Make Good Fashion
00:20 Understanding Brand Mission in Wholesale
03:06 Choosing the Right Retail Partners
04:22 Communicating Your Brand Mission
06:44 Creative Ways to Present Your Brand
09:59 Maintaining Strong Retail Relationships
10:49 Real-Life Examples and Bonus Tips
12:53 Conclusion and Final Thoughts
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Don't miss out on our exclusive workshop "Unlocking Retail Success: Three Strategies for Getting Your Fashion Brand into Retail Stores." Learn the secrets to navigating the competitive retail world and secure your spot on store shelves. Reserve your spot at www.makegoodfashion.com/wholesale
Join us for an insightful conversation with Thea, an experienced fashion buyer with over a decade in the industry. Thea shares her journey from a small town in North Wales to becoming a buyer at iconic stores like Selfridges, Net-A-Porter, and LN-CC. We dive deep into the world of fashion buying, exploring how brands can get noticed by top retailers, the importance of having a distinct brand DNA, and the shift towards sustainability in fashion. Learn invaluable tips on pitching to buyers, effectively using social media for brand discovery, and the evolving trends in the fashion market. Whether you're an emerging designer or interested in the business of fashion, this episode is packed with wisdom and practical advice to help you succeed.
Hosted on Acast. See acast.com/privacy for more information.
Don't miss out on our exclusive workshop "Unlocking Retail Success: Three Strategies for Getting Your Fashion Brand into Retail Stores." Learn the secrets to navigating the competitive retail world and secure your spot on store shelves. Reserve your spot at www.makegoodfashion.com/wholesale
Line sheet Template: https://www.makegoodfashion.com/offers/btaXEqVV/checkout
In today's video, we're diving into our wholesale series with an important assessment: Are you ready to be in wholesale? Expanding from direct-to-consumer sales to retail can be a game-changer for your brand, but it requires careful preparation.
In this episode, we'll cover the essential checkmarks to ensure your brand is ready for wholesale. From understanding costing and pricing strategies to having a full product range and reliable manufacturing, we'll equip you with the tools you need to succeed. We'll also discuss logistics, quality control, and the importance of having systems in place to stay organized.
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