How to Master an Irresistible Newsworthy Pitch to get Booked by the Media & Leverage it in Your Business with Jennifer Singh of She’s Newsworthy Media

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Made it Happen

Sarah Haefling

126 episodes

5 days ago

Made it Happen is a podcast series highlighting female founders, who took a chance, and launched their own business. Through interviews with female entrepreneurs, Made it Happen is dedicated to inspiring others through stories of those who have experienced going out on their own first-hand, discussing all the highs - and the lows. It can be easy to see the glamorous side of starting your own business through the internet and social media, but what does it really take behind the scenes, to launch and run your own successful business. Hear how these inspiring female founders, Made it Happen.

Entrepreneurship

Business

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All content for Made it Happen is the property of Sarah Haefling and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Entrepreneurship

Business

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How to Master an Irresistible Newsworthy Pitch to get Booked by the Media & Leverage it in Your Business with Jennifer Singh of She’s Newsworthy Media

Made it Happen

47 minutes 15 seconds

3 years ago

How to Master an Irresistible Newsworthy Pitch to get Booked by the Media & Leverage it in Your Business with Jennifer Singh of She’s Newsworthy Media

This week's episode is featuring Jennifer Singh, founder of She’s Newsworthy Media. Jeniffer is a former TV reporter turned entrepreneur, speaker and CEO of She’s Newsworthy Media. Before entrepreneurship, Jennifer worked in the Canadian media industry for over 15 years as a reporter, producer and writer for CTV, CBC, Global and CP24.

She has been featured in the Globe and Mail, Toronto Star, Global News, CTV speaking and The Social speaking about imposter syndrome, women in business and the need for more inclusive marketing. Jennifer was also featured in a national campaign for International Women’s Day in partnership with Mercedes-Benz Canada and Pink Tartan.

She’s Newsworthy Media was founded to help amplify the voices of women in the media because their expertise is underrepresented. The company is now Canada’s go-to resource for women entrepreneurs who want to get massive exposure for their businesses on TV. The company has helped over 60 women entrepreneurs land media spots on the most popular Canadian TV shows including The Social, Cityline, CP24 Breakfast, Global News Morning and Your Morning.

We discuss how Jennifer first got into the media industry & all the ups and downs that go on behind the scenes, the lack of representation in media and how she’s working to change this by redefining PR, key tips & insights on how to actually get picked up by media outlets, and much more.

Listen in to learn about:

How to craft a newsworthy pitch that will actually get picked up by the media
The key number of media outlets you should be sending your pitch to and how they determine this
One common mistake made when doing PR as a business owner that will surprise you
How to really utilize your earned media for your business & turn it into profit

Resources:

Profit First Book: https://amzn.to/3A9JaHL

Website: https://www.shesnewsworthy.com/

Instagram: https://www.instagram.com/shesnewsworthy/

Waitlist for our signature PR program: https://www.shesnewsworthy.com/mediasuccess

Our media pitch template: https://www.shesnewsworthy.com/mediapitchtemplate

Newest resource, 20 media to pitch for maximum exposure: resources.shesnewsworthy.com/media

She's Newsworthy Media Coaching: Media Success Coaching

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Connect With Us:

Website: www.madeithappenpod.com/

Instagram: www.instagram.com/madeithappenpodcast/

LinkedIn: www.linkedin.com/company/made-it-happen-podcast