Meet Brandon Cullen, founder of MADabolic, who’s redefining the fitness industry by blending human connection with smart technology. Rooted in the belief that consistency beats intensity, MADabolic’s unique programming is built around strength, simplicity, and long-term wellness. Drawing on his journey from athlete to entrepreneur, Brandon shares how resilience, leadership, and data-driven decisions fuel sustainable business growth. With a clear vision for the future of fitness, he’s building a model that prioritizes real results, personal health, and understanding your core consumer. This is a conversation about stripping things down to what works—and showing up 1% better every day.

Chapters

00:00 The Genesis of MADabolic: Blending Fitness and Technology

11:38 Consistency Over Intensity: The Key to Fitness

21:50 Programming for Life: The Metabolic Approach

30:43 Navigating Technology: A Human-Centric Fitness Experience

32:57 From Athlete to Entrepreneur: Overcoming Business Challenges

33:31 Resilience and Adaptability in Sports and Business

35:10 Leadership vs. Management: A Personal Journey

39:31 Vision and Growth: Defining Success in Business

41:50 The Importance of Culture in Business

47:24 Market Positioning and Consumer Understanding

51:32 Data-Driven Decisions in Location Strategy

54:44 Simplifying Life: Back to Basics in Health and Fitness

Brandon Cullen on LinkedIn: https://www.linkedin.com/in/playingguilty/