
Meet Edward Hertzman, founder of Athletech Media and the voice behind the fitness industry’s new wave. From building Sourcing Journal to launching the go-to platform for fitness and wellness news, Edward shares how media, investment, and community are reshaping a fast-growing space. We dive into personalization, the rise of Hyrox, and why this fragmented industry finally has a seat at the table.Chapters:00:00 The Impact of a Major Fitness Event03:00 Industry Trends and Innovations06:06 Community and Collaboration in Fitness08:43 Investor Insights and Market Dynamics11:47 Technological Advancements in Wellness14:45 The Future of Health and Fitness24:41 Personalized Experiences in Tech and Branding30:23 Innovations in Fitness and Wellness Products38:06 The Rise of Community in Fitness Events43:01 Reinventing Fitness Brands for the Future46:06 Non-Negotiables for Wellness and Performance