Meet Chiel, wellness entrepreneur and founder behind a fast-growing cold plunge brand, who’s helping shape the future of recovery through contrast therapy and community. From building beautifully designed ice baths to scaling globally and navigating wellness culture, Chiel shares how product, strategy, and stillness are transforming the way we recharge—one plunge at a time.
Chapters:
00:00 Introduction to Contrast Therapy and Business Insights
02:57 The Rise of Ice Bathing and Wim Hof's Influence
06:02 Challenges of Scaling a Global Business
08:56 Competition and Product Differentiation
11:52 Marketing Strategies for Different Markets
14:49 Design and Quality as Key Differentiators
17:50 Personal Experience and Daily Practices
20:39 Future Growth and Market Potential
23:42 Innovations in Commercial Ice Bathing
26:53 Navigating Complex Regulations in the Wellness Industry
27:46 Innovative Product Development and Patents
29:33 Exploring Global Trends in Ice Bathing and Recovery
32:15 The Rise of Social Wellness Clubs
34:51 Opportunities in Offline Connection and Community Building
39:11 Personal Journeys: The Decision to Stop Drinking
44:59 Prioritizing Sleep for Longevity and Health
48:16 Wisdom for Life and Business Improvement
Chiel Kraai on LinkedIn: https://www.linkedin.com/in/chiel-kraai/?locale=nl_NL