Meet Ariel Garten, neuroscientist and co-founder of Muse, the brain-sensing headband transforming how we approach meditation, focus, and mental wellness. From her early passion for the mind to building one of the most recognized names in neurotechnology, Ariel shares the science behind Muse and how it’s helping people track brain activity, improve habits, and stay calm in a noisy world. This episode explores the intersection of tech, behavior, and mindfulness—and what it means to truly know your own brain.Chapters:00:00 Introduction to Muse and Its Founders01:00 Ariel's Journey into Neuroscience and Meditation04:16 The Evolution of Wearable Technology and Brain Health06:48 Insights from Muse Studies and Meditation Benefits07:47 Challenges in Building a Consistent Meditation Practice11:30 Strategies for Developing a Meditation Habit17:10 The Best Times to Meditate and Muse Usage Patterns19:19 The Evolution of Muse Devices and Future Innovations24:24 Introduction to Muse S Athena25:17 Neurofeedback and Brain Training28:40 Heart Rate Variability and Breathing Exercises30:27 Teaching vs. Stimulating: The Approach to HRV32:32 Business Growth and User Engagement35:33 Challenges in Hardware and Software Development40:31 The Future of Brain Health Tracking46:19 Personal Health Routines and PracticesAriel Garten on LinkedIn: https://www.linkedin.com/in/arielgarten/?originalSubdomain=ca