Brand strategist, creative genius, and generally cool person, Tatum Brandt joins us to talk about what today’s top fitness and wellness brands are doing right - and what most coaches are missing. We dive into emerging trends, building brand loyalty, and how to stand out without selling out. If you’re trying to build a business that actually lasts, this one’s for you.
Timestamps:
00:00 Intro
2:15 How did you get started?
7:00 The shift from fitness to wellness - how to stay relevant
13:30 Equinox case study: what are they getting right/wrong?
23:00 Branding: formula vs vibes
29:00 Client-first messaging
35:00 From online to in-person; how and why?
49:00 Creating a timeless brand
59:00 Navigating social media without burnout
1:08:00 Tatum’s upcoming projects
Tatum Brandt’s Links
Website: https://www.brandtcreative.co/
Instagram: https://www.instagram.com/tatumbrandt/
LoadWomen Website: https://loadwomen.com/
LoadWomen Instagram: https://www.instagram.com/loadwomen/
MY LINKS
Website: https://www.alexthiemefitness.com/
Instagram: https://www.instagram.com/alexthiemefitness/
TikTok: https://www.tiktok.com/@alexthiemefitness
Join my email list: https://www.alexthiemefitness.com/email
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