COVID-19 in and of itself is frightening and confusing. Now imagine you are a patient who is immunocompromised, already living with a respiratory illness, or are receiving infusion therapy. Access to medication and care became much more complicated as did concerns about COVID-19’s impact on these serious conditions. Providers who were already stressed faced incredible issues in delivering care, keeping their staff and colleagues not just safe but — in many cases — employed at all.

In this episode, inVibe expert Kathryn Ticknor Robinson and host Rich Schwartz explore some of the insights that inVibe uncovered from these patients and physicians. We will hear directly from those with serious conditions about what they need from life science manufacturers and explore how these insights from the worst of times can help us all in better times. 

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Voice-based research uniquely allows researchers to explore language and tone to reveal what people feel and need. COVID-19 led to intensified emotional responses leading to a greater understanding of the communication and supportive needs of a frightened person versus those who might be angry or even feeling invincible. Our language and tone often reveal clues into what people feel and need. There is a big difference between the communication and support needs of a frightened person and those who might be angry, or feeling invincible.

Beth and Rich draw a clear line between the COVID-19 research and the work inVibe does with life science companies to help them understand the importance of understanding emotions in order to optimize communications and support.

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Did you ever wonder what a sociolinguist does in healthcare market research and why it is so unique and valuable? Think about the last time you read a research transcript. Did you think about the subject’s tone, speed, volume, the language choices they made and why these important elements matter?

In this episode we will clear up why all these things matter and introduce an inVibe Labs research project around COVID-19 that began in January 2020 when there were only two confirmed cases in the US.

Beth and host Rich Schwartz set the foundation for the insights ahead and the connection to the work all of us in patient and professional engagement do each day. They will also tee up episode 2, Voice of a Virus Emotional Distancing.

Hosted on Acast. See acast.com/privacy for more information.