You’ve built a successful career. You keep your family and life organized. You follow through when it matters most. So why does weight loss feel like the one area where discipline disappears?In this episode, we’re unpacking why women over 40 who excel in every area of life often feel stuck when it comes to weight loss. You’ll discover what’s really driving the stop-and-start cycle and how to overcome it. Want to end the year strong and step into January feeling ahead of the game with your weight loss journey? I’m curating a small group of women over 40 who want that too. Here’s what I’m looking for in the ideal participant: Want to lose 6–15 pounds before Christmas Have solid nutrition knowledge but crave a simpler, doable plan Thrive with accountability and support Want to enjoy the holidays guilt-free (cocktails, cake, Thanksgiving dinner) while staying on track Feel frustrated by years of stalled progress & want this year to be different Willing to take simple consistent action lto get results If you saw yourself in at least half that list, DM me on Instagram (@concitathomas) or email info@concitathomas.com with the words "FINISH STRONG."   I’ll reply with a few question and details about this special project. Together, we'll decide if you're the right fit for the opportunity.    Next Steps: Join the free community. https://concitathomas.com/community Submit a question to be answered on the podcast. https://concitathomas.com/askconcita Want to discuss working together? Email me. info@concitathomas.com