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Location Weekly
THE LBMA - Location Based Marketing Association
376 episodes
1 week ago
Weekly podcast on the latest news in the world of location-based marketing by THE LBMA.
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Marketing
Business
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All content for Location Weekly is the property of THE LBMA - Location Based Marketing Association and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Weekly podcast on the latest news in the world of location-based marketing by THE LBMA.
Show more...
Marketing
Business
Episodes (20/376)
Location Weekly
Location Weekly - Episode 726

This week's #locationweekly episode features Asif and Carsten talking from the World Aviation Festival in Portugal. Featuring: RouteMe Wayfinding, Airhelp and Aryve

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3 weeks ago
18 minutes 5 seconds

Location Weekly
Location Weekly -Episode 725

This week's #locationweekly episode features Amazon using Agentic AI to help sellers with inventory, Carvana going AI with Shaq, ActiveCampaign integrating Square Loyalty platform and Rocket teams up with Amazon to support small stores. Check it out!

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3 weeks ago
18 minutes 5 seconds

Location Weekly
Location Weekly - Episode 724

This week's #LocationWeekly episode features stories such as Seoul using holographic police at night, Precisely launching Neighbourhoods and Signal Engineering & Supply Inc. products, Shake Shack utilizing Google for web-to-app conversion, and Amazon integrating Lens visual search with its AI shopping assistant. Tune in now!

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1 month ago
20 minutes 8 seconds

Location Weekly
Location Weekly - Episode 723

This week's #locationweekly podcast episode features RXBAR & Hidden Valley helping consumers with cancelled travel, David’s Bridal using AI to help with wedding planning, OpenTravel Alliance joins the Overture Maps Foundation, Circa acquiring Nielsen MMM

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2 months ago
18 minutes 48 seconds

Location Weekly
Location Weekly - Episode 722

This week's location-based episode features stories like Instagram’s new map feature raising concerns, Bath & Body Works going to college, Instacart using live experiences to connect with fans & Sam's Club seeing success in its checkout-free pilot. Check it out now!

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2 months ago
41 minutes 5 seconds

Location Weekly
Location Weekly - Episode 721

This week's #LocationWeekly episode features stories like ack Dorsey launching the Sun Day app, Legoland Korea launching Chat GPT-based AI guide dolls, American Eagle drives in-store shopping with Snap Map, and  Dairy farmers go after GenZ with Fortnite. Check it out now!

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3 months ago
29 minutes 56 seconds

Location Weekly
Location Weekly - Episode 720

This week's # LocationWeekly episode features stories from German startup Framen expanding its DOOH network to North America, UK-based Drive Stories launching an AI-powered audio travel app, Deliveroo launching high-speed drone deliveries in Ireland, and Champs reinventing stores by blending digital & physical. Tune in now!

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3 months ago
21 minutes 9 seconds

Location Weekly
Location Weekly - Episode 719

This week's episode features Pinterest testing AI curated collages with Macy’s, Netflix to launch location-based experiences this fall, Starbucks testing AI tool for employees and Uber advertising brings Ride Offers to international markets. Tune in now!

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4 months ago
24 minutes 22 seconds

Location Weekly
Location Weekly - Location Weekly 718

Check out this discussion episode on the LBMA Momentum conference in Toronto on November 10-11 featuring Asif and Carsten!

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4 months ago
24 minutes 51 seconds

Location Weekly
Location Weekly - Episode 717

This week's episode features Walmart & Wing expand partnership on drone deliveries, DOOHClick launches mobile app for revenue tracking, Apple gets patent for biometric tracking wearable loops and WPP launches “Open Intelligence” as an alternative to ID-based targeting.

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4 months ago
33 minutes 41 seconds

Location Weekly
Location Weekly - Episode 715

This week's #locationweekly episode features VDO.AIL rolls out interactive CTV ad format, Google rolls out "AI Mode" replacing its traditional search engine, DoorDash acquires both Deliveroo & SevenRooms for about $5B, LTK teams up with TV's “The Bachelor” to let fans shop the show's fashions. Tune in now!

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5 months ago
29 minutes 11 seconds

Location Weekly
Location Weekly - Episode 714

This week's #LocationWeekly episode features Lowe's expanding Style Studio visualization tech to more stores, Boxcar and Raptor Technologies launch location-based campus alerts, Amazon's Vulcan robot with a sense of touch and TripGenie taking live translation to the next level. Tune in now!

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5 months ago
29 minutes 29 seconds

Location Weekly
Location Weekly - Episode 713

This week's #Locationweekly episode features Jack In The Box landing in Fortnite, AT&T winning against the FCC on sale of location data, Wal-Mart using advanced geospatial tech to improve delivery, and TikTok challenges Google with reviews in the comment section. Check it out now!

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6 months ago
23 minutes 57 seconds

Location Weekly
Location Weekly - Episode 712

This week's #LocationWeekly episode features Sunocol and Sheeva.Ai announce collaboration on in-car payment, Mary Browns Chicken in-store media network hacked, Uber is working with rival Instacart to sell ads, and Otonomous - AI-Powered hotel coming to Vegas soon. Tune in now!

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6 months ago
28 minutes 45 seconds

Location Weekly
Location Weekly - Episode 711

This week's #locationweekly episode features Ogury's AI-powered persona builder, ChatGPT releases new mapping features, PromoRebpublic launches AI-powered reviews for franchises & Heineken is launching a “dating app” for bars in Brazil & Italy. Tune in now!

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7 months ago
21 minutes 16 seconds

Location Weekly
Location Weekly - Episode 710

This week's episode is a review of the RetailLoco conference in Germany this week! Featuring... Passcreator by Fobi, Ariadne, BBE Handelsberatung, YEXT, Simon Media & Adentro.

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7 months ago
20 minutes 19 seconds

Location Weekly
Location Weekly - Episode 709

This week's #locationweekly Verve & Experian team-up on cross-channel targeting, Google released a set of AI tools for fashion/beauty visualization, Heineken recruiting the next owner of an Irish pub and Struggling, Amazon merges GO and FRESH teams. Tune in now!

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7 months ago
27 minutes 24 seconds

Location Weekly
Location Weekly - Episode 708

Location Weekly episode 708 features Germany’s Bütema AG acquiring digital signage player Wedeko,  T-Mobile spends $175M to acquire LBS company Blis & California getting even tougher on location data with Bill AB1355. It also features Offerista Group. Tune in now!

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7 months ago
19 minutes 11 seconds

Location Weekly
Location Weekly - Episode 707

This week's #LocationWeekly podcast features Amazon testing a search feature for products it doesn't sell, Designium launching AR Scale for experiential guides, RPLY using AI to respond to texts you missed & Rezolve AI kicking off major retail expansion. Check it out now!

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8 months ago
24 minutes 37 seconds

Location Weekly
Location Weekly - Episode 706

This week's #LocationWeekly episode features Toyota Australia using location data for OOH campaigns, Niantic to sell Pokemon Go, Places Scout acquired by YEXT and Apple Maps introducing location-based ads. Check it out now!

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8 months ago
34 minutes 4 seconds

Location Weekly
Weekly podcast on the latest news in the world of location-based marketing by THE LBMA.