Most business owners think the secret to success online is ranking in the top spot on Google. The truth is that being number one is no longer enough. Customers are finding businesses through maps, AI-powered search results, and highly specific local queries that often never touch the traditional rankings.
In this episode, we dig into why chasing that single position is outdated and how forward-thinking local businesses are getting more leads by showing up in multiple places at once. If you want to future-proof your marketing and capture more customers where they are actually searching, this episode is for you.
About Adam Duran, Local SEO Expert
Local SEO in 10 is helmed by Local SEO expert Adam Duran, director of Magnified Media. With offices in San Francisco, Los Angeles & Walnut Creek, California, Magnified Media is a digital marketing agency focused on local SEO for businesses, marketing strategy, national SEO, website design and qualified customer lead generation for companies of all sizes.
Magnified Media helps companies take control of their marketing by:
• getting their website seen at the top of Google rankings,
• getting them more online reviews, and
• creating media content that immediately engages with their audience.
Adam enjoys volunteering with several community-based non-profits, hiking and BJJ in his spare time.
About Jamie Duran, host of Local SEO in 10
Local business owner Jamie Duran is the owner of Solar Harmonics, Northern California's top-rated solar company, which invites its customers to “Own Their Energy” by purchasing a solar panel system for their home, business, or farm. You can check out the website for the top solar energy equipment installer, Solar Harmonics, here. Jamie also is the creator and panel expert of Straight-Talk Solar Cast, the world's first podcast focused on answering the questions faced by anyone considering going solar.
Thanks for joining us this week! Want to subscribe to Local SEO in 10? Connect with us on iTunes and leave us a review.
Have a question about Local SEO? Chances are we've covered it! Go to our podcast website and check out our search feature.
Reputation management isn’t just about chasing a perfect 5-star rating. In fact, a flawless score can hurt your credibility. In this episode we dive deep into what really matters for local businesses when it comes to reviews and how to handle the bad ones when they show up.
In this episode we challenge the conventional wisdom about reviews, share why chasing perfection can actually hurt you, and reveal smarter ways to build trust and generate leads.
You’ll also learn how to handle bad reviews the right way, when to fight back using Google’s own reporting tools, and why a strong review strategy is one of the best lead-generation systems you’ll ever create.
If you’ve ever felt frustrated by reviews or worried that one negative could sink your business, this episode will give you a whole new playbook.
About Adam Duran, Local SEO Expert
Local SEO in 10 is helmed by Local SEO expert Adam Duran, director of Magnified Media. With offices in San Francisco, Los Angeles & Walnut Creek, California, Magnified Media is a digital marketing agency focused on local SEO for businesses, marketing strategy, national SEO, website design and qualified customer lead generation for companies of all sizes.
Magnified Media helps companies take control of their marketing by:
• getting their website seen at the top of Google rankings,
• getting them more online reviews, and
• creating media content that immediately engages with their audience.
Adam enjoys volunteering with several community-based non-profits, hiking and BJJ in his spare time.
About Jamie Duran, host of Local SEO in 10
Local business owner Jamie Duran is the owner of Solar Harmonics, Northern California's top-rated solar company, which invites its customers to “Own Their Energy” by purchasing a solar panel system for their home, business, or farm. You can check out the website for the top solar energy equipment installer, Solar Harmonics, here. Jamie also is the creator and panel expert of Straight-Talk Solar Cast, the world's first podcast focused on answering the questions faced by anyone considering going solar.
Thanks for joining us this week! Want to subscribe to Local SEO in 10? Connect with us on iTunes and leave us a review.
Have a question about Local SEO? Chances are we've covered it! Go to our podcast website and check out our search feature.
Law firms spend thousands on lead generation platforms, but do they actually deliver? In this episode, we dive into real data and experienced feedback on services like LegalMatch, Martindale-Nolo, Avvo and others.
We’ll also cover better alternatives: building SEO-driven landing pages, retargeting site visitors, testing Google Local Service Ads, using interactive tools like settlement calculators, and creating referral pipelines through LinkedIn.
If you want more clients without relying on middlemen, this episode shows you how to build a system that’s faster, smarter, and sustainable.
About Adam Duran, Local SEO Expert
Local SEO in 10 is helmed by Local SEO expert Adam Duran, director of Magnified Media. With offices in San Francisco, Los Angeles & Walnut Creek, California, Magnified Media is a digital marketing agency focused on local SEO for businesses, marketing strategy, national SEO, website design and qualified customer lead generation for companies of all sizes.
Magnified Media helps companies take control of their marketing by:
• getting their website seen at the top of Google rankings,
• getting them more online reviews, and
• creating media content that immediately engages with their audience.
Adam enjoys volunteering with several community-based non-profits, hiking and BJJ in his spare time.
About Jamie Duran, host of Local SEO in 10
Local business owner Jamie Duran is the owner of Solar Harmonics, Northern California's top-rated solar company, which invites its customers to “Own Their Energy” by purchasing a solar panel system for their home, business, or farm. You can check out the website for the top solar energy equipment installer, Solar Harmonics, here. Jamie also is the creator and panel expert of Straight-Talk Solar Cast, the world's first podcast focused on answering the questions faced by anyone considering going solar.
Thanks for joining us this week! Want to subscribe to Local SEO in 10? Connect with us on iTunes and leave us a review.
Have a question about Local SEO? Chances are we've covered it! Go to our podcast website and check out our search feature.
Your meta titles and descriptions can make or break whether someone clicks your site or your competitor’s. In this episode, we share advanced, unorthodox ways to write them so they stand out, boost clicks, and drive more local leads.
You’ll also get powerful ChatGPT prompts to help you create high-performing titles and descriptions in minutes.
ChatGPT Prompts for Better Local SEO Meta Titles & Descriptions
Target Clicks
Write 10 meta titles for a [business type] in [city] that boost CTR using urgency, benefits, and trust.
Power Words
Create 8 meta titles with persuasive words, front-load the best hook, length can exceed 60 characters.
Unique Titles
For these services [list] in [city], write unique titles with the service, city, and a benefit.
Add a CTA
Write 5 meta descriptions with a friendly CTA like "Call now" or "Book today."
A/B Test Variations
Give me 5 variations of this meta title: [title], each with a different hook or benefit.
Social Proof
Write 5 meta titles that include review counts, years in business, or awards.
About Adam Duran, Local SEO Expert
Local SEO in 10 is helmed by Local SEO expert Adam Duran, director of Magnified Media. With offices in San Francisco, Los Angeles & Walnut Creek, California, Magnified Media is a digital marketing agency focused on local SEO for businesses, marketing strategy, national SEO, website design and qualified customer lead generation for companies of all sizes.
Magnified Media helps companies take control of their marketing by:
• getting their website seen at the top of Google rankings,
• getting them more online reviews, and
• creating media content that immediately engages with their audience.
Adam enjoys volunteering with several community-based non-profits, hiking and BJJ in his spare time.
About Jamie Duran, host of Local SEO in 10
Local business owner Jamie Duran is the owner of Solar Harmonics, Northern California's top-rated solar company, which invites its customers to “Own Their Energy” by purchasing a solar panel system for their home, business, or farm. You can check out the website for the top solar energy equipment installer, Solar Harmonics, here. Jamie also is the creator and panel expert of Straight-Talk Solar Cast, the world's first podcast focused on answering the questions faced by anyone considering going solar.
Thanks for joining us this week! Want to subscribe to Local SEO in 10? Connect with us on iTunes and leave us a review.
Have a question about Local SEO? Chances are we've covered it! Go to our podcast website and check out our search feature.
Your Google Business Profile has a powerful section most businesses barely use: the Products and Services feature. In this episode, you’ll learn how to turn it into a lead-generating machine.
We cover how to write keyword-rich titles and descriptions, link to the right pages, use seasonal updates, and add visuals that get clicks. You’ll also hear advanced tips like geo-tagging images, creating service listings for keywords you don’t have on your website, and rotating content to stay fresh in Google’s eyes.
If you want more calls, more visibility, and a competitive edge in local search, this is the episode to listen to.
Resources Mentioned in this Episode:
About Adam Duran, Local SEO Expert
Local SEO in 10 is helmed by Local SEO expert Adam Duran, director of Magnified Media. With offices in San Francisco, Los Angeles & Walnut Creek, California, Magnified Media is a digital marketing agency focused on local SEO for businesses, marketing strategy, national SEO, website design and qualified customer lead generation for companies of all sizes.
Magnified Media helps companies take control of their marketing by:
• getting their website seen at the top of Google rankings,
• getting them more online reviews, and
• creating media content that immediately engages with their audience.
Adam enjoys volunteering with several community-based non-profits, hiking and BJJ in his spare time.
About Jamie Duran, host of Local SEO in 10
Local business owner Jamie Duran is the owner of Solar Harmonics, Northern California's top-rated solar company, which invites its customers to “Own Their Energy” by purchasing a solar panel system for their home, business, or farm. You can check out the website for the top solar energy equipment installer, Solar Harmonics, here. Jamie also is the creator and panel expert of Straight-Talk Solar Cast, the world's first podcast focused on answering the questions faced by anyone considering going solar.
Thanks for joining us this week! Want to subscribe to Local SEO in 10? Connect with us on iTunes and leave us a review.
Have a question about Local SEO? Chances are we've covered it! Go to our podcast website and check out our search feature.
Think posting a few random photos to your Google Business Profile is enough? Think again.
In this episode, we walk through advanced photo and video strategies that help your business stand out in search and drive more calls. You’ll learn what types of visuals to post, how often to update them, and pro-level tips like using EXIF data, adding logo and service overlays, and filming short videos that build trust fast.
These are the same strategies we use with top-performing local businesses. If you want better visibility, more engagement, and more leads - this is the episode to listen to.
Resources Mentioned in this Episode:
About Adam Duran, Local SEO Expert
Local SEO in 10 is helmed by Local SEO expert Adam Duran, director of Magnified Media. With offices in San Francisco, Los Angeles & Walnut Creek, California, Magnified Media is a digital marketing agency focused on local SEO for businesses, marketing strategy, national SEO, website design and qualified customer lead generation for companies of all sizes.
Magnified Media helps companies take control of their marketing by:
• getting their website seen at the top of Google rankings,
• getting them more online reviews, and
• creating media content that immediately engages with their audience.
Adam enjoys volunteering with several community-based non-profits, hiking and BJJ in his spare time.
About Jamie Duran, host of Local SEO in 10
Local business owner Jamie Duran is the owner of Solar Harmonics, Northern California's top-rated solar company, which invites its customers to “Own Their Energy” by purchasing a solar panel system for their home, business, or farm. You can check out the website for the top solar energy equipment installer, Solar Harmonics, here. Jamie also is the creator and panel expert of Straight-Talk Solar Cast, the world's first podcast focused on answering the questions faced by anyone considering going solar.
Thanks for joining us this week! Want to subscribe to Local SEO in 10? Connect with us on iTunes and leave us a review.
Have a question about Local SEO? Chances are we've covered it! Go to our podcast website and check out our search feature.
If you're a plumber looking to grow your business, being visible online is one of the most important things you can do. In this episode we walk through our proven local SEO playbook designed to bring in more calls, more bookings, and more real leads.
You'll learn practical steps to get your plumbing company found by local customers. We cover the right way to set up your Google Business Profile, how to create pages for the cities you serve, and which tools can help you track what’s working.
Whether you're just starting or want to take your business to the next level, this episode gives you clear, simple actions that can lead to real growth.
Resources Mentioned in this Episode:
About Adam Duran, Local SEO Expert
Local SEO in 10 is helmed by Local SEO expert Adam Duran, director of Magnified Media. With offices in San Francisco, Los Angeles & Walnut Creek, California, Magnified Media is a digital marketing agency focused on local SEO for businesses, marketing strategy, national SEO, website design and qualified customer lead generation for companies of all sizes.
Magnified Media helps companies take control of their marketing by:
• getting their website seen at the top of Google rankings,
• getting them more online reviews, and
• creating media content that immediately engages with their audience.
Adam enjoys volunteering with several community-based non-profits, hiking and BJJ in his spare time.
About Jamie Duran, host of Local SEO in 10
Local business owner Jamie Duran is the owner of Solar Harmonics, Northern California's top-rated solar company, which invites its customers to “Own Their Energy” by purchasing a solar panel system for their home, business, or farm. You can check out the website for the top solar energy equipment installer, Solar Harmonics, here. Jamie also is the creator and panel expert of Straight-Talk Solar Cast, the world's first podcast focused on answering the questions faced by anyone considering going solar.
Thanks for joining us this week! Want to subscribe to Local SEO in 10? Connect with us on iTunes and leave us a review.
Have a question about Local SEO? Chances are we've covered it! Go to our podcast website and check out our search feature.
Want to crush your competition in local search? In this episode we reveal 6 power-packed AI prompts that smart business owners are using to rank higher, get more traffic, and save time on marketing in 2025. Whether you're new to AI or already using ChatGPT, these prompt ideas are tailored specifically for local SEO - no fluff, no gimmicks.
We’ll walk you through each prompt, explain what it does, and show you how to get the most out of it (even if you're not a techie). From building city-specific service pages to uncovering hidden directory listings your competitors are using, you’ll walk away with ready-to-copy prompts you can start using today.
Here are the prompts we introduce:
6. Turn FAQs Into SEO Gold
Prompt:
“Write a full SEO-optimized FAQ section for my [type of business] website. Focus on common customer questions in [city/region], using keywords and strong CTAs.”
AI Should Act As:
A local SEO strategist and schema expert who understands both search intent and conversion best practices.
Follow-Up Prompt:
“Ask me any questions you need to perform this task successfully.”
5. Create a Month of Google Business Posts
Prompt:
“Give me 4 weeks of Google Business Profile post ideas for a [type of business] in [city]. Include educational tips, client reviews, and local promos.”
AI Should Act As:
A Google Business Profile optimization specialist with deep knowledge of what Google prioritizes for engagement and visibility.
Follow-Up Prompt:
“Ask me any questions you need to perform this task successfully.”
4. Find Every Site Where My Competitors Are Listed
Prompt:
“Do a deep research on this. I need every website where these 2 competitors are listed so I can ensure my business is too.
Find every website on the internet where either of these 2 [NICHE] companies are listed. I need to know how to get listed there as well.
[Competitor 1]
[Competitor 2]
Gotham area. Any mentions. My company is [your company]”
AI Should Act As:
A competitive intelligence analyst and local citation expert with a knack for surfacing hidden listing opportunities.
Follow-Up Prompt:
“Ask me any questions you need to perform this task successfully.”
3. Write the Perfect City Service Page
Prompt:
“Write a service page for [type of service] in [city] that ranks well on Google and converts visitors into leads. It should include location keywords, trust signals, a strong CTA, and show how we’re different from competitors.”
AI Should Act As:
A top 0.01% local SEO copywriter and conversion strategist who specializes in landing pages that both rank and convert.
Follow-Up Prompt:
“Ask me any questions you need to perform this task successfully.”
2. Write a Blog That Ranks & Converts
Prompt:
“Write a blog post that ranks on Google for ‘[keyword]’ and drives leads for my [type of business] in [city]. Focus on solving a real customer problem and include strong CTAs.”
AI Should Act As:
A high-level content strategist with deep local SEO experience.
Follow-Up Prompt:
“Ask me any questions you need to perform this task successfully.”
1. Build My Local Authority
Prompt:
“Find 10 high-quality, locally relevant websites where a [type of business] in [city] could earn a backlink or be listed. For each, explain how to get featured or listed.”
AI Should Act As:
An off-page SEO specialist with deep knowledge of local citation networks, chamber listings, and PR opportunities.
Follow-Up Prompt:
“Ask me any questions you need to perform this task successfully.”
Thanks for joining us this week! Want to subscribe to Local SEO in 10? Connect with us on iTunes and leave us a review.
Have a question about Local SEO? Chances are we've covered it! Go to our podcast website and check out our search feature.
What if everything you’re doing for local SEO is just… noise?
In 2025, Google is clearer than ever about what matters most when ranking local businesses - and most companies still miss the mark. In this episode, we break down the 5 most important local SEO ranking factors backed by real data, and give you one powerful tip to boost each one.
But that’s not all.
We’ll also reveal a bonus strategy that turns your service area into a lead-generating flywheel - one your competitors likely haven’t even heard of yet.
If you want real local visibility that compounds over time, this is your roadmap.
Resources Mentioned in this Episode:
About Adam Duran, Local SEO Expert
Local SEO in 10 is helmed by Local SEO expert Adam Duran, director of Magnified Media. With offices in San Francisco, Los Angeles & Walnut Creek, California, Magnified Media is a digital marketing agency focused on local SEO for businesses, marketing strategy, national SEO, website design and qualified customer lead generation for companies of all sizes.
Magnified Media helps companies take control of their marketing by:
• getting their website seen at the top of Google rankings,
• getting them more online reviews, and
• creating media content that immediately engages with their audience.
Adam enjoys volunteering with several community-based non-profits, hiking and BJJ in his spare time.
About Jamie Duran, host of Local SEO in 10
Local business owner Jamie Duran is the owner of Solar Harmonics, Northern California's top-rated solar company, which invites its customers to “Own Their Energy” by purchasing a solar panel system for their home, business, or farm. You can check out the website for the top solar energy equipment installer, Solar Harmonics, here. Jamie also is the creator and panel expert of Straight-Talk Solar Cast, the world's first podcast focused on answering the questions faced by anyone considering going solar.
Thanks for joining us this week! Want to subscribe to Local SEO in 10? Connect with us on iTunes and leave us a review.
Have a question about Local SEO? Chances are we've covered it! Go to our podcast website and check out our search feature.
Is your website silently scaring away customers - and Google? In this episode, we reveal the two biggest culprits behind slow websites that kill your rankings, conversions, and credibility.
You’ll learn:
Why website speed is a direct SEO ranking factor
How to identify and compress images that are dragging your site down
What makes a hosting provider “fast” and how to vet the right one
Simple tools you can use today to test and improve your load times
If you’re investing in your online presence, speed isn’t optional. It’s foundational. Let’s get your site moving.
Resources Mentioned in This Episode:
About Adam Duran, Local SEO Expert
Local SEO in 10 is helmed by Local SEO expert Adam Duran, director of Magnified Media. With offices in San Francisco, Los Angeles & Walnut Creek, California, Magnified Media is a digital marketing agency focused on local SEO for businesses, marketing strategy, national SEO, website design and qualified customer lead generation for companies of all sizes.
Magnified Media helps companies take control of their marketing by:
• getting their website seen at the top of Google rankings,
• getting them more online reviews, and
• creating media content that immediately engages with their audience.
Adam enjoys volunteering with several community-based non-profits, hiking and BJJ in his spare time.
About Jamie Duran, host of Local SEO in 10
Local business owner Jamie Duran is the owner of Solar Harmonics, Northern California's top-rated solar company, which invites its customers to “Own Their Energy” by purchasing a solar panel system for their home, business, or farm. You can check out the website for the top solar energy equipment installer, Solar Harmonics, here. Jamie also is the creator and panel expert of Straight-Talk Solar Cast, the world's first podcast focused on answering the questions faced by anyone considering going solar.
Thanks for joining us this week! Want to subscribe to Local SEO in 10? Connect with us on iTunes and leave us a review.
Have a question about Local SEO? Chances are we've covered it! Go to our podcast website and check out our search feature.
Fake listings are clogging up Google Maps and stealing your leads. In this episode, we break down how local businesses can report spammy or rule-breaking Google Business Profiles—and why it’s one of the easiest ways to boost your own visibility. No fluff, just the exact steps you need to protect your turf and show up higher in search.
👉 Learn what counts as a violation
👉 How to spot fake listings near you
👉 The tools and links you need to take action today
Stop letting shady competitors cheat the system—take back your map!
Resources Mentioned in This Episode:
About Adam Duran, Local SEO Expert
Local SEO in 10 is helmed by Local SEO expert Adam Duran, director of Magnified Media. With offices in San Francisco, Los Angeles & Walnut Creek, California, Magnified Media is a digital marketing agency focused on local SEO for businesses, marketing strategy, national SEO, website design and qualified customer lead generation for companies of all sizes.
Magnified Media helps companies take control of their marketing by:
• getting their website seen at the top of Google rankings,
• getting them more online reviews, and
• creating media content that immediately engages with their audience.
Adam enjoys volunteering with several community-based non-profits, hiking and BJJ in his spare time.
About Jamie Duran, host of Local SEO in 10
Local business owner Jamie Duran is the owner of Solar Harmonics, Northern California's top-rated solar company, which invites its customers to “Own Their Energy” by purchasing a solar panel system for their home, business, or farm. You can check out the website for the top solar energy equipment installer, Solar Harmonics, here. Jamie also is the creator and panel expert of Straight-Talk Solar Cast, the world's first podcast focused on answering the questions faced by anyone considering going solar.
Thanks for joining us this week! Want to subscribe to Local SEO in 10? Connect with us on iTunes and leave us a review.
Have a question about Local SEO? Chances are we've covered it! Go to our podcast website and check out our search feature.
Visibility isn’t just about content or backlinks - it’s about trust. If you’re a local business owner who wants more visibility, more leads, and more customers, this episode breaks down the 5 easiest (and most overlooked) trust signals that Google is watching like a hawk.
These aren’t fluff—they’re simple actions you can take this week to show Google you’re the real deal.
🛠️ Actionable.
🚀 Fast to implement.
🎯 Designed to boost your local visibility, fast.
Resources Mentioned in This Episode:
About Adam Duran, Local SEO Expert
Local SEO in 10 is helmed by Local SEO expert Adam Duran, director of Magnified Media. With offices in San Francisco, Los Angeles & Walnut Creek, California, Magnified Media is a digital marketing agency focused on local SEO for businesses, marketing strategy, national SEO, website design and qualified customer lead generation for companies of all sizes.
Magnified Media helps companies take control of their marketing by:
• getting their website seen at the top of Google rankings,
• getting them more online reviews, and
• creating media content that immediately engages with their audience.
Adam enjoys volunteering with several community-based non-profits, hiking and BJJ in his spare time.
About Jamie Duran, host of Local SEO in 10
Local business owner Jamie Duran is the owner of Solar Harmonics, Northern California's top-rated solar company, which invites its customers to “Own Their Energy” by purchasing a solar panel system for their home, business, or farm. You can check out the website for the top solar energy equipment installer, Solar Harmonics, here. Jamie also is the creator and panel expert of Straight-Talk Solar Cast, the world's first podcast focused on answering the questions faced by anyone considering going solar.
Thanks for joining us this week! Want to subscribe to Local SEO in 10? Connect with us on iTunes and leave us a review.
Have a question about Local SEO? Chances are we've covered it! Go to our podcast website and check out our search feature.
Thinking about adding a video to your homepage? Before you hit upload, listen to this episode. We break down the real impact of videos on your website’s performance - what helps, what hurts, and what actually gets people to call or buy.
From autoplay background videos that tank your load time to pop-up explainers that boost conversions, we’ll show you what works in 2025 and beyond. If you want more engagement without sacrificing your SEO, this episode is your blueprint.
You’ll learn:
The pros and cons of background videos vs. pop-up (click-to-play) videos
How video impacts site speed, conversions, and rankings
What types of videos convert best for local businesses
Where to place your video for maximum effect
How to start creating high-impact videos fast (even on a budget)
Resources Mentioned in This Episode:
About Adam Duran, Local SEO Expert
Local SEO in 10 is helmed by Local SEO expert Adam Duran, director of Magnified Media. With offices in San Francisco, Los Angeles & Walnut Creek, California, Magnified Media is a digital marketing agency focused on local SEO for businesses, marketing strategy, national SEO, website design and qualified customer lead generation for companies of all sizes.
Magnified Media helps companies take control of their marketing by:
• getting their website seen at the top of Google rankings,
• getting them more online reviews, and
• creating media content that immediately engages with their audience.
Adam enjoys volunteering with several community-based non-profits, hiking and BJJ in his spare time.
About Jamie Duran, host of Local SEO in 10
Local business owner Jamie Duran is the owner of Solar Harmonics, Northern California's top-rated solar company, which invites its customers to “Own Their Energy” by purchasing a solar panel system for their home, business, or farm. You can check out the website for the top solar energy equipment installer, Solar Harmonics, here. Jamie also is the creator and panel expert of Straight-Talk Solar Cast, the world's first podcast focused on answering the questions faced by anyone considering going solar.
Thanks for joining us this week! Want to subscribe to Local SEO in 10? Connect with us on iTunes and leave us a review.
Have a question about Local SEO? Chances are we've covered it! Go to our podcast website and check out our search feature.
SEO is changing—and fast. With Google, ChatGPT, and other platforms shifting toward instant answers and AI summaries, it’s no longer enough to simply “rank.” You need to be the trusted answer.
That’s where AEO (Answer Engine Optimization) comes in. In this episode, we break down what AEO is, how it differs from traditional SEO, and how to make your website the one Google (and AI tools) chooses to feature in search, snippets, and voice results.
If you want your business to stay visible and relevant in 2025 and beyond, this episode is your roadmap.
Resources Mentioned in This Episode:
ChatGPT – Use it to generate FAQ ideas and draft short, direct answers
👉 https://chat.openai.com
AnswerThePublic – Discover real questions people are asking online
👉 https://answerthepublic.com
Google’s People Also Ask – Found directly in search results; great for AEO-friendly content inspiration
Schema Markup Generator by Merkle – Create structured schema like FAQ or HowTo quickly
👉 https://technicalseo.com/tools/schema-markup-generator/
Schema Validator by Schema.org – Validate and test your structured data
👉 https://validator.schema.org
About Adam Duran, Local SEO Expert
Local SEO in 10 is helmed by Local SEO expert Adam Duran, director of Magnified Media. With offices in San Francisco, Los Angeles & Walnut Creek, California, Magnified Media is a digital marketing agency focused on local SEO for businesses, marketing strategy, national SEO, website design and qualified customer lead generation for companies of all sizes.
Magnified Media helps companies take control of their marketing by:
• getting their website seen at the top of Google rankings,
• getting them more online reviews, and
• creating media content that immediately engages with their audience.
Adam enjoys volunteering with several community-based non-profits, hiking and BJJ in his spare time.
About Jamie Duran, host of Local SEO in 10
Local business owner Jamie Duran is the owner of Solar Harmonics, Northern California's top-rated solar company, which invites its customers to “Own Their Energy” by purchasing a solar panel system for their home, business, or farm. You can check out the website for the top solar energy equipment installer, Solar Harmonics, here. Jamie also is the creator and panel expert of Straight-Talk Solar Cast, the world's first podcast focused on answering the questions faced by anyone considering going solar.
Thanks for joining us this week! Want to subscribe to Local SEO in 10? Connect with us on iTunes and leave us a review.
Have a question about Local SEO? Chances are we've covered it! Go to our podcast website and check out our search feature.
Still waiting for the “right time” to start creating videos for your business? You’re already behind!🤣 In this episode, you’ll learn exactly how to start video marketing the smart way—without overthinking it, freezing on camera, or investing in expensive gear.
We’ll show you how to use ChatGPT to brainstorm video topics, the easiest formats to film, and where to post your content to get maximum visibility and long-term local SEO benefits. Start showing up where your competitors aren’t—on camera.
Resources Mentioned in This Episode:
ChatGPT Prompt: “Give me 10 video topic ideas for a [your profession] in [your city] that answer common customer questions.”
CapCut – Beginner-friendly video editing app (great for Reels, Shorts, and TikTok)
About Adam Duran, Local SEO Expert
Local SEO in 10 is helmed by Local SEO expert Adam Duran, director of Magnified Media. With offices in San Francisco, Los Angeles & Walnut Creek, California, Magnified Media is a digital marketing agency focused on local SEO for businesses, marketing strategy, national SEO, website design and qualified customer lead generation for companies of all sizes.
Magnified Media helps companies take control of their marketing by:
• getting their website seen at the top of Google rankings,
• getting them more online reviews, and
• creating media content that immediately engages with their audience.
Adam enjoys volunteering with several community-based non-profits, hiking and BJJ in his spare time.
About Jamie Duran, host of Local SEO in 10
Local business owner Jamie Duran is the owner of Solar Harmonics, Northern California's top-rated solar company, which invites its customers to “Own Their Energy” by purchasing a solar panel system for their home, business, or farm. You can check out the website for the top solar energy equipment installer, Solar Harmonics, here. Jamie also is the creator and panel expert of Straight-Talk Solar Cast, the world's first podcast focused on answering the questions faced by anyone considering going solar.
Thanks for joining us this week! Want to subscribe to Local SEO in 10? Connect with us on iTunes and leave us a review.
Have a question about Local SEO? Chances are we've covered it! Go to our podcast website and check out our search feature.
Just because your website is live doesn’t mean Google knows it exists. In this episode we’re tackling one of the biggest blind spots in local SEO - page indexing. If your service or city pages aren’t indexed, they’ll never show up in search results! And that means no traffic, no leads, and no growth.
You’ll learn how to check if Google is ignoring your pages, why indexing matters more than ever, and how to get your content seen (the right way). We’ll also cover common indexing mistakes, when to use the URL inspection tool, and why shady tools might hurt more than help.
Whether you're building new pages or wondering why your current ones aren’t ranking, this episode gives you the essentials to make your site visible—and valuable.
Resources Mentioned in This Episode:
✅ Google Search Console: https://search.google.com/search-console
🔍 How to check if a page is indexed: Use site:yourdomain.com/page-url in a Google search
🧭 URL Inspection Tool (inside GSC) to manually request indexing
About Adam Duran, Local SEO Expert
Local SEO in 10 is helmed by Local SEO expert Adam Duran, director of Magnified Media. With offices in San Francisco, Los Angeles & Walnut Creek, California, Magnified Media is a digital marketing agency focused on local SEO for businesses, marketing strategy, national SEO, website design and qualified customer lead generation for companies of all sizes.
Magnified Media helps companies take control of their marketing by:
• getting their website seen at the top of Google rankings,
• getting them more online reviews, and
• creating media content that immediately engages with their audience.
Adam enjoys volunteering with several community-based non-profits, hiking and BJJ in his spare time.
About Jamie Duran, host of Local SEO in 10
Local business owner Jamie Duran is the owner of Solar Harmonics, Northern California's top-rated solar company, which invites its customers to “Own Their Energy” by purchasing a solar panel system for their home, business, or farm. You can check out the website for the top solar energy equipment installer, Solar Harmonics, here. Jamie also is the creator and panel expert of Straight-Talk Solar Cast, the world's first podcast focused on answering the questions faced by anyone considering going solar.
Thanks for joining us this week! Want to subscribe to Local SEO in 10? Connect with us on iTunes and leave us a review.
Have a question about Local SEO? Chances are we've covered it! Go to our podcast website and check out our search feature.
Choosing the wrong digital marketing company doesn’t just waste money - it can set your business back months. In this episode, you’ll learn how to avoid the most common (and costly) mistakes business owners make when hiring their first agency. We’ll walk you through what to watch for, what questions to ask, and how to tell if a company is truly invested in your growth - not just their retainer. Before you sign anything, listen to this. It will save you thousands!
About Adam Duran, Local SEO Expert
Local SEO in 10 is helmed by Local SEO expert Adam Duran, director of Magnified Media. With offices in San Francisco, Los Angeles & Walnut Creek, California, Magnified Media is a digital marketing agency focused on local SEO for businesses, marketing strategy, national SEO, website design and qualified customer lead generation for companies of all sizes.
Magnified Media helps companies take control of their marketing by:
• getting their website seen at the top of Google rankings,
• getting them more online reviews, and
• creating media content that immediately engages with their audience.
Adam enjoys volunteering with several community-based non-profits, hiking and BJJ in his spare time.
About Jamie Duran, host of Local SEO in 10
Local business owner Jamie Duran is the owner of Solar Harmonics, Northern California's top-rated solar company, which invites its customers to “Own Their Energy” by purchasing a solar panel system for their home, business, or farm. You can check out the website for the top solar energy equipment installer, Solar Harmonics, here. Jamie also is the creator and panel expert of Straight-Talk Solar Cast, the world's first podcast focused on answering the questions faced by anyone considering going solar.
Thanks for joining us this week! Want to subscribe to Local SEO in 10? Connect with us on iTunes and leave us a review.
Have a question about Local SEO? Chances are we've covered it! Go to our podcast website and check out our search feature.
Want to book more landscape design projects without relying on constantly paying for ads? In this episode we dive into the 3 foundational marketing strategies that every landscape design firm needs to build long-term success. From dominating local organic search to using video content that drives branded traffic, these tips are designed to bring in better leads and create compounding results over time. If you're ready to stop chasing short-term fixes and build real momentum, this is your blueprint.
About Adam Duran, Local SEO Expert
Local SEO in 10 is helmed by Local SEO expert Adam Duran, director of Magnified Media. With offices in San Francisco, Los Angeles & Walnut Creek, California, Magnified Media is a digital marketing agency focused on local SEO for businesses, internet marketing, national SEO, website design and qualified customer lead generation for companies of all sizes.
Magnified Media helps companies take control of their marketing by:
• getting their website seen at the top of Google rankings,
• getting them more online reviews, and
• creating media content that immediately engages with their audience.
Adam enjoys volunteering with several community-based non-profits, hiking and BJJ in his spare time.
About Jamie Duran, host of Local SEO in 10
Local business owner Jamie Duran is the owner of Solar Harmonics, Northern California's top-rated solar company, which invites its customers to “Own Their Energy” by purchasing a solar panel system for their home, business, or farm. You can check out the website for the top solar energy equipment installer, Solar Harmonics, here. Jamie also is the creator and panel expert of Straight-Talk Solar Cast, the world's first podcast focused on answering the questions faced by anyone considering going solar.
Thanks for joining us this week! Want to subscribe to Local SEO in 10? Connect with us on iTunes and leave us a review.
Have a question about Local SEO? Chances are we've covered it! Go to our podcast website and check out our search feature.
Brand name searches are one of the strongest trust signals Google looks for in 2025—and most local businesses aren’t doing nearly enough to earn them. In this episode, we show you exactly why branded search traffic matters more than ever and how to get way more people searching for you by name. No fluff, no SEO jargon—just real, actionable strategies you can use right now to turn your business into a local favorite.
You'll learn:
Why Google rewards businesses that get searched by name
What branded searches signal to both algorithms and potential customers
How to use podcasts, video, and community events to drive branded visibility
What not to do (hint: skip the hard-selling ads and focus on value)
Want to stop blending in and start being the business people remember? This episode gives you the blueprint.
Resources Mentioned in This Episode:
Common Features Across These Tools:
Auto Subtitles with speaker detection
Animated Captions (MrBeast-style, colored, zoom effects)
Resize for TikTok, Reels, Shorts
Emojis, motion text, and brand elements
AI Clip Selection from longer videos
About Adam Duran, Local SEO Expert
Local SEO in 10 is helmed by Local SEO expert Adam Duran, director of Magnified Media. With offices in San Francisco, Los Angeles & Walnut Creek, California, Magnified Media is a digital marketing agency focused on local SEO for businesses, internet marketing, national SEO, website design and qualified customer lead generation for companies of all sizes.
Magnified Media helps companies take control of their marketing by:
• getting their website seen at the top of Google rankings,
• getting them more online reviews, and
• creating media content that immediately engages with their audience.
Adam enjoys volunteering with several community-based non-profits, hiking and BJJ in his spare time.
About Jamie Duran, host of Local SEO in 10
Local business owner Jamie Duran is the owner of Solar Harmonics, Northern California's top-rated solar company, which invites its customers to “Own Their Energy” by purchasing a solar panel system for their home, business, or farm. You can check out the website for the top solar energy equipment installer, Solar Harmonics, here. Jamie also is the creator and panel expert of Straight-Talk Solar Cast, the world's first podcast focused on answering the questions faced by anyone considering going solar.
Thanks for joining us this week! Want to subscribe to Local SEO in 10? Connect with us on iTunes and leave us a review.
Have a question about Local SEO? Chances are we've covered it! Go to our podcast website and check out our search feature.
With AI flooding search results and Google keeping more traffic for itself, it might feel like SEO for your business is dead. But here’s the truth: SEO isn’t dead—it’s just different. In this episode, we break down exactly what’s changed, what strategies no longer work, and what you must focus on now to stay visible and competitive. If you're still using SEO tactics from even a year ago, you could already be falling behind. Don’t let your competition outrank you—tune in now to find out what actually works in 2025 and how to future-proof your local business online.
Resources mentioned include:
About Adam Duran, Local SEO Expert
Local SEO in 10 is helmed by Local SEO expert Adam Duran, director of Magnified Media. With offices in San Francisco, Los Angeles & Walnut Creek, California, Magnified Media is a digital marketing agency focused on local SEO for businesses, internet marketing, national SEO, website design and qualified customer lead generation for companies of all sizes.
Magnified Media helps companies take control of their marketing by:
• getting their website seen at the top of Google rankings,
• getting them more online reviews, and
• creating media content that immediately engages with their audience.
Adam enjoys volunteering with several community-based non-profits, hiking and BJJ in his spare time.
About Jamie Duran, host of Local SEO in 10
Local business owner Jamie Duran is the owner of Solar Harmonics, Northern California's top-rated solar company, which invites its customers to “Own Their Energy” by purchasing a solar panel system for their home, business, or farm. You can check out the website for the top solar energy equipment installer, Solar Harmonics, here. Jamie also is the creator and panel expert of Straight-Talk Solar Cast, the world's first podcast focused on answering the questions faced by anyone considering going solar.
Thanks for joining us this week! Want to subscribe to Local SEO in 10? Connect with us on iTunes and leave us a review.
Have a question about Local SEO? Chances are we've covered it! Go to our podcast website and check out our search feature.
