The lecture is held by Tomaso Carnetto in a series of lectures that are all related to the attempt of designing the 21st century and the question of how to become an author in the triad of ethics, aesthetics and socio-political action in order to perform this attempt.

There are three fields we need to understand: The first field is the one where the elements (or modules) of any kind of design need to be identified, selected and prepared. We call this the field of Formative Design. The second field is called Design History. When communication design emerged as a profession in its own right. The third field is called Coincidental Aesthetics. It deals in the major studies with the question of authorship and performance: what methodological knowledge is needed to become an active author in design in the tension between aesthetics, ethic and socio-political action.