Embracing the Journey: Enthusiastically Unemployable In this special episode, I replay a live stream from two years ago where I shared the evolution of my brand from 'Enthusiastically Unemployable' to 'Enthusiastically Self-employed.' I discussed the misconceptions around the term 'Unemployable' and shared my personal journey from corporate marketing to becoming a thriving self-employed professional. I recounted the challenges, key moments, and supportive individuals who believed in me...

Leadership Lessons from Shakespeare with Carol Ann Lloyd Connect with Carol Ann on LinkedIn: https://www.linkedin.com/in/carolannlloyd/ This podcast episode focused on the intriguing concept of learning leadership lessons from Shakespeare. Carol Ann, a historian deeply passionate about Shakespeare and history, shared insights on how the playwright's works offer valuable guidance on leadership. We explored how Shakespeare's own entrepreneurial journey and the themes in his plays provi...

In this episode, I have an engaging conversation with my good friend Kevin D. Turner, a fellow LinkedIn trainer and coach. We discuss the abundance mentality, social media karma, and how bringing in other experts helps everyone involved. Kevin shares insights on branding, LinkedIn features, and the importance of a strategic approach to using AI. We also delve into how he maintains his 'LinkedIn Rockstar' status through continuous engagement and why he avoids using certain LinkedIn tools...

How to Update Social Share Images for LinkedIn Welcome back! In this tutorial, I'll walk you through updating your social share image on LinkedIn, particularly for the featured section. I'll show you how I adjusted my thumbnail using Kajabi, fixed a cropping issue, and ensured LinkedIn displays the updated image using LinkedIn Post Inspector. If you're having similar troubles with your LinkedIn thumbnails, this video is for you. For visual learners, I've included a YouTube link in...

Maximize Your Speaking Potential with Laurie-Ann Murabito In this episode, I replay a recent livestream interview with Laurie-Ann Murabito, a seasoned speaker coach who helps entrepreneurs and professionals find more paid speaking opportunities. We discuss effective strategies for overcoming nervousness, repurposing presentations, and leveraging speaking gigs to grow your business. Laurie-Ann offers valuable insights on maintaining genuine connections and subtly incorporatin...

Video Marketing Magic : On/Off CameraAnnette Richmond: linkedin.com/in/annetterichmond This is a playback of a video presentation Annette delivered at my recent "Marketing for the Self-Employed LIVE-A-Thon" event. Register for the FULL VIDEO of this session: https://www.mellermarketing.com/m4se Struggling with content or video? You’re not alone. While you’re overthinking, second-guessing, or avoiding the camera, others are showing up and building visibility. You know content i...

Welcome back to the show! In today's episode, I'm answering seven LinkedIn questions asked in this past week. Whether you're a client, member, or podcast listener, feel free to reach out with your LinkedIn queries. Today, we'll discuss topics such as the penalty for sharing external links on LinkedIn, whether to duplicate content in email and LinkedIn newsletters, optimal posting strategies for company pages, the value of LinkedIn Premium, the importance of profile verification, trouble...

Addressing Common LinkedIn Concerns: Guidance and Tips In today's podcast episode, I discuss common concerns about using LinkedIn that have been shared with me over the years. The goal is to reassure listeners that they are not alone and to address a variety of issues people face with LinkedIn, ranging from technical challenges to feeling out of place on the platform. I'll review each concern one by one and provide advice and tips. Concerns include the time needed to learn LinkedIn, the perce...

Making the Leap from Corporate Career to Self-Employment: Lessons Learned with Maartje van Krieken In this episode, I interviewed Maartje van Krieken on LinkedIn Live. We discussed her journey from a corporate career to becoming self-employed, focusing on the lessons learned and challenges faced along the way. Maartje shared her experiences in helping businesses in turmoil as a 'business emergency room doctor' and provided valuable insights on network leveraging, client acquisition, and the ...

In today's episode, I interview Candice Lazar about her journey from corporate life to becoming a coach specializing in breathwork and transformational coaching. WATCH THE FULL INTERVIEW ON YOUTUBE Candice's FREE Kit on 5-Minute Breathing https://44breathwork.com/5-in-5 Other resources by Candice: https://www.abreathwelltaken.com/ We discuss the prevalence of burnout among the self-employed and the importance of feeling good for business success. Candice shares a practical breathi...

LinkedIn Profile Mini Audit for Course Creators | Featuring Sheila Koenig Join me as I conduct a LinkedIn profile mini audit for course creator and CPA, Sheila Koenig. In this episode, Sheila shares her extensive background with the IRS and her transition to starting her own business aimed at helping small businesses with bookkeeping and tax resolution. I provide Sheila with actionable tips for optimizing her LinkedIn profile, growing her network to 500+ connections, and incr...

Self-Employed Success Strategies | VIP Office Hours Listen to a playback of our Self-Employed VIP Office Hours where we share valuable insights and tips for those embarking on or already on the self-employed journey. This episode covers various topics, including navigating Zoom features, effective LinkedIn strategies, engaging with your audience, and recommended books for business owners. Featuring introductions and expertise from several All Stars and attendees, this session is ...

The Benefits of Giving Back for Entrepreneurs, Job Seekers, and Nonprofits with Wendy Ernzen In this episode, we revisit a LinkedIn live stream from early 2025 featuring an insightful conversation with Wendy Ernzen. Wendy, a fund development advisor with over 20 years of experience, discusses the importance and benefits of giving back for entrepreneurs, job seekers, and nonprofits. The conversation covers how volunteering can develop new skills, explain employment gaps, expand networ...

This episode features an interview with Marjorie Turner Hollman, a specialist in supporting aspiring authors through the self-publishing process. The discussion covers various aspects of writing and publishing a non-fiction book, including platforms like Amazon, Ingram Spark, and Lulu, as well as the value of having a book to enhance credibility. We discuss the pros and cons of traditional publishing versus self-publishing, and the detailed steps involved from manuscript preparation t...

LinkedIn Profile Mini Audit: Tips to Improve Your Presence with Laurie Moser In this episode of our LinkedIn profile mini audit series, I sit down with Laurie Moser, founder of Staying Active Health and Wellness. Laurie supports moms of teens dealing with mental health challenges. Laurie admits to not spending much time on LinkedIn and is curious if it could be a valuable platform for her business. We discuss LinkedIn's potential, tips to increase her visibility, and essential...

LinkedIn Marketing Pro Tips: Answering Your LinkedIn Questions In this episode, I aswers six LinkedIn questions I received over the past week. (See Below) Key topics include the frequency and types of posts to maximize reach and engagement, the importance of asking for engagement, and strategies for effective LinkedIn networking. I also introduce a new, beta test of a limited-time service offering for ongoing LinkedIn strategy support and share insights on posting photos via ...

In this podcast episode, I review recent activities, focusing on event planning for the 'Michigan Summit for the Self-Employed' and the upcoming virtual event, 'Marketing for the Self-Employed.' I enjoy planning and hosting these events to support others who are self-employed. Detailed discussions include the lineup of speakers, promotional strategies utilizing LinkedIn and other social media platforms, registration processes, and marketing techniques. Personal anecdotes and a...

In this episode, a group discussion covers key strategies for promoting your business at events and the thought process behind naming a business. The participants share practical tips such as using custom name tags, QR codes, and unique business cards to make memorable connections. We also delve into the importance of choosing a business name that is adaptable and reflects the brand identity, while avoiding legal complications and ensuring it stands out. The episode also highlight...

Boost Your Event Attendance with LinkedIn Invitations | Step-by-Step Guide This episode walks you through a step-by-step guide on how to invite your LinkedIn connections to your events, increasing your event attendance significantly. Learn how to navigate LinkedIn's event feature, use filters to target invitations, and send mass invites to your first-level connections. This technique can help you invite up to 1,000 people each week, making it an incredibly effective tool for event marke...

In today's episode, we revisit a panel discussion from the March 2024 SHIFT LIVE-A-Thon event, focusing on how to confidently shift from corporate life to becoming a solopreneur. The panel features three inspiring women: Mindy Stern, Michelle B. Griffin, and Michelle Carley. Mindy shares insights from her corporate journey and offers valuable advice for aspiring entrepreneurs. Michelle B. Griffin discusses the importance of personal branding, PR, and LinkedIn visibility.Mic...