Welcome to Limitless, the podcast series that asks the questions which matter to Africa.
Are tech start-ups the answer to Africa's unemployment problem? Can we stop fake news from spreading on the continent? How do we raise a generation of football stars?
These are just some of the topics we’ll be tackling.
And we’re not looking for simple answers. Just as Africa’s potential is limitless, so are the possible solutions to any challenges the continent faces.
During each podcast episode, we’ll be asking three very different subject experts to give their take on each question. This will come as no surprise but they don’t always agree.
Made possible with a grant from the U.S. Department of State and the Seenfire Foundation.
Hosted on Acast. See acast.com/privacy for more information.
Welcome to Limitless, the podcast series that asks the questions which matter to Africa.
Are tech start-ups the answer to Africa's unemployment problem? Can we stop fake news from spreading on the continent? How do we raise a generation of football stars?
These are just some of the topics we’ll be tackling.
And we’re not looking for simple answers. Just as Africa’s potential is limitless, so are the possible solutions to any challenges the continent faces.
During each podcast episode, we’ll be asking three very different subject experts to give their take on each question. This will come as no surprise but they don’t always agree.
Made possible with a grant from the U.S. Department of State and the Seenfire Foundation.
Hosted on Acast. See acast.com/privacy for more information.
"We're only now coming around to fully cracking what it takes to reach the African consumer."
Jean-Claude Homawoo is the CEO of logistics firm Lori Systems. Founded in 2017, the company has now managed over 20,000 trucks across 12 African countries, moving goods worth more than $10 billion. Jean-Claude is an entrepreneur finding solutions to really practical problems: transport across Africa and across national borders... And that means potholes, border police, and variable road networks.
Plus: Why 'Buy Now Pay Later' is key to success in Africa
🌟 IN THIS EPISODE:
2:51 How to transport $10 billion-worth of goods across Africa
7:17 From Harvard back to Africa
11:35 What Lori's done so far
13:45 American money
14:46 Eight and a half years without profit
19:01 The number one problem for founders
23:51 Financing your customer
27:06 Why resilience matters
29:17 Why Africa should prize diversity
💬 QUOTES TO REMEMBER:
"We're only now coming around to fully cracking what it takes to reach the African consumer."
"Resilience... It is something that is truly pretty quintessentially American. And it is also very African."
"If you come to the continent, and you speak to a dozen founders, I suspect that 10 of them will tell you that one of the biggest challenges they face is financing working capital."
"Keeping the lights on as a CEO is your number one job, period"
"What built Silicon Valley was diversity. It was diversity of thinking."
🌍 ABOUT LIMITLESS AFRICA
The podcast that asks how Africans and Americans can work together for shared prosperity
Every Monday: 15-minute episodes that dive into an issue that matters to Africans
Every Thursday: extended interview with someone unlocking Africa's limitless potential
➕ WANT MORE?
How to stop food waste in Africa https://trueafrica.co/article/podcast/how-i-made-it-the-entrepreneur-bringing-refrigeration-to-africa/
Adam Grant on the skills needed for African entrepreneurs to succeed https://trueafrica.co/article/podcast/adam-grant-how-to-rethink-africas-hidden-potential/
💗 LOVE LIMITLESS AFRICA?
Subscribe on Spotify, Apple or wherever you get your podcasts
Leave a 5⭐ review – it helps get the word out
Share with someone passionate about entrepreneurship in Africa
🚀 FOLLOW LIMITLESS AFRICA
Instagram: @_trueafrica
Website: https://trueafrica.co/
Substack: https://limitlessafrica.substack.com/
Limitless Africa is sponsored by the US Department of State and the Seenfire Foundation.
Hosted on Acast. See acast.com/privacy for more information.
"Every Clark Kent can become Superman"
Owusu Akoto is the Ghanaian entrepreneur tackling one of Africa’s most overlooked problems: cold chain logistics. In this episode of Limitless Africa, host Claude Grunitzky speak with Owusu about how his company, Freezelink, is solving food and medicine waste by building Africa’s temperature-controlled transport and storage network from the ground up. Owusu shares what African entrepreneurs need to succeed and why Africa’s uncultivated land may be its most powerful untapped asset. He also breaks down the mindset shift needed to embrace failure, build legacy, and scale solutions across the continent. Whether you're interested in agribusiness, logistics, entrepreneurship or building the future of food in Africa, this episode offers grounded insights from the frontlines.
Plus: Why failure can be the best teacher.
🌟 IN THIS EPISODE:
1:40 The problems of mango farmers
3:26 The story of farmer Eric
6:19 The two things needed for success
9:12 The American mindset
11:59 The importance of the African mindset
💬 QUOTES TO REMEMBER:
"Every Clark Kent can become Superman"
"America is the biggest advert in history for how success compounds."
"Africa contains the most amount of uncultivated arable land in the world."
🌍 ABOUT LIMITLESS AFRICA
The podcast that asks how Africans and Americans can work together for shared prosperity
Every Monday: 15-minute episodes that dive into an issue that matters to Africans
Every Thursday: extended interview with someone unlocking Africa's limitless potential
➕ WANT MORE?
Adam Grant on the skills African entrepreneurs need to succeed https://trueafrica.co/article/podcast/adam-grant-on-the-skills-that-african-entrepreneurs-need-to-succeed/
Has foreign aid fuelled corruption, dependence, weak governance? Interview with investor Maya Horgan Famodu https://trueafrica.co/article/podcast/foreign-aid-has-fuelled-corruption-dependence-weak-governance/
💗 LOVE LIMITLESS AFRICA?
Subscribe on Spotify, Apple or wherever you get your podcasts
Leave a 5⭐ review – it helps get the word out
Share with someone passionate about entrepreneurship in Africa
🚀 FOLLOW LIMITLESS AFRICA
Instagram: @_trueafrica
Website: https://trueafrica.co/
Substack: https://limitlessafrica.substack.com/
Limitless Africa is sponsored by the US Department of State and the Seenfire Foundation.
Hosted on Acast. See acast.com/privacy for more information.
"The NBA's on the continent. NFL was just here in Cairo, and you also have Formula One thinking about coming."
Ibrahim Sagna is a Senegalese businessman and chairman of Silverbacks Holdings, the Mauritius-based private investments firm. It focuses on start-ups in tech, sports entertainment and the creative economy. These include businesses we featured on Limitless Africa, businesses like the FinTech payment system Flutterwave and the online marketplace ANKA. Silverbacks has also invested in the African Warriors Fighting Championship, a martial arts entertainment brand.
Plus: How Ibrahim secured the Hollywood film producer Sandy Kleiman as an AWFC investor and advisor. Kleiman has worked with the Oscar-winning Martin Scorsese and Leonardo DiCaprio. It’s a perfect example of how Africans and Americans can work together for shared prosperity.
🌟 IN THIS EPISODE:
2:36 Why African wrestling is the next big thing
4:20 Why Dambe is popular in Brazil
6:09 The size of the African sports market
8:40 The UFC trouble with Africa
12:30 The African companies serving other continents
15:19 Getting Hollywood producers on board
19:29 The one principle guiding Ibrahim's career
27:06 What Rwanda and Singapore have in common
29:47 What people get wrong about Africa
💬 QUOTES TO REMEMBER:
"When quality manifests itself, capital follows."
"Capital is very very selfish: it just looks at quality and sustainability."
"No continent that is perfect. Continents make themselves look perfect."
"If you look at the data, even the last 50 years, the most profitable companies in Africa are all exporters."
"You have this continent that tends to be presented as a dark continent that's just doubling at all metrics."
"We've always contributed, but it just was never recognized."
🌍 ABOUT LIMITLESS AFRICA
The podcast that asks how Africans and Americans can work together for shared prosperity
Every Monday: 15-minute episodes that dive into an issue that matters to Africans
Every Thursday: extended interview with someone unlocking Africa's limitless potential
➕ WANT MORE?
Why Hollywood moguls are investing in African wrestling https://trueafrica.co/article/podcast/how-hollywood-moguls-are-investing-in-african-wrestling/
How Africa is basketball’s next big business move https://trueafrica.co/article/podcast/why-nba-africa-means-business/
Michael Finley - "If the infrastructure for basketball was anywhere near what it's like in America, Africans would dominate the NBA." https://trueafrica.co/article/podcast/if-the-infrastructure-for-basketball-was-anywhere-near-what-its-like-in-america-africans-would-dominate-the-nba/
💗 LOVE LIMITLESS AFRICA?
Subscribe on Spotify, Apple or wherever you get your podcasts
Leave a 5⭐ review – it helps get the word out
Share with someone passionate about sports and money in Africa
🚀 FOLLOW LIMITLESS AFRICA
Instagram: @_trueafrica
Website: https://trueafrica.co/
Substack: https://limitlessafrica.substack.com/
Limitless Africa is sponsored by the US Department of State and the Seenfire Foundation.
Hosted on Acast. See acast.com/privacy for more information.
"I take your Hulk Hogan and I raise you Coronavirus, one of our best fighters"
Imagine a combat sport so ancient its moves were once used in spear and shield warfare. Now imagine it on a global stage. In this episode of Limitless Africa, we interview Maxwell Kalu, founder of African Warriors Fighting Championship. He’s on a mission to build Africa’s UFC, taking Nigeria’s traditional Dambe boxing from dusty marketplaces to packed stadiums and global broadcasts. Discover why fighters like “Coronavirus” are becoming local legends, how American investors from Hollywood are backing African combat sports, and why Maxwell believes Africa’s cultural power is its greatest strength.
Plus:
🌟 IN THIS EPISODE:
1:28 What is dambe?
5:08 Dambe fans around the world
6:05 The origins of Coronavirus
9:14 Getting funding from the US
12:42 Why African culture is so popular
💬 QUOTES TO REMEMBER:
"So he took the name Coronavirus because he came to prominence during COVID. And the fans nicknamed him that because his style was deadly."
"We featured the first ever international white Dambe fighter, a guy called Luke Leyland, brought him all the way over from sunny Liverpool and he competed in front of 10,000 people in Katsina, Northern Nigeria."
"We have an outsized level of cultural power."
🌍 ABOUT LIMITLESS AFRICA
The podcast that asks how Africans and Americans can work together for shared prosperity
Every Monday: 15-minute episodes that dive into an issue that matters to Africans
Every Thursday: extended interview with someone unlocking Africa's limitless potential
➕ WANT MORE?
Building a basketball industry in Africa https://trueafrica.co/article/podcast/why-nba-africa-means-business/
How Africans can build their own NBA with the man leading it in Kenya https://trueafrica.co/article/podcast/if-the-infrastructure-for-basketball-was-anywhere-near-what-its-like-in-america-africans-would-dominate-the-nba/
💗 LOVE LIMITLESS AFRICA?
Subscribe on Spotify, Apple or wherever you get your podcasts
Leave a 5⭐ review – it helps get the word out
Share with someone passionate about sport in Africa
🚀 FOLLOW LIMITLESS AFRICA
Instagram: @_trueafrica
Website: https://trueafrica.co/
Substack: https://limitlessafrica.substack.com/
Limitless Africa is sponsored by the US Department of State and the Seenfire Foundation.
Hosted on Acast. See acast.com/privacy for more information.
"How do we continue to grow the pie for us and for everybody?"
Chris Maurice runs Yellow Card, Africa's most funded cryptocurrency exchange. It operates in 20 African countries, working with approximately 30,000 businesses. This year alone, they've traded more than $3 billion dollars worth of crypto so far. He goes into what it takes to build a successful business in Africa and why there's no substitute for being on the ground.
Plus: Chris's classified sections for Nigerian men.
🌟 IN THIS EPISODE:
2:25 An unusual start in the industry
4:33 DMs full of Nigerian men
6:51 Defining crypto
12:18 Bigger than Nigeria
14:54 419 fraud
20:43 The need for Stablecoin
26:00 Avoiding fraud
34:42 Advice for American entrepreneurs
💬 QUOTES TO REMEMBER:
"Nigerians are the most convincing people on the face of this planet."
"What blockchain technology unlocks for the world is the ability to settle transactions with 100% confidence without a third party intermediary."
"We wanted to make sure that this technology is available to anybody that needs it, no matter where they are, no matter, you know, what country they were born in, what currency they were born into."
"I think that sometimes people over-index for innovation."
"You just need to understand the local context and be able to apply that in a smart way to business models that work."
🌍 ABOUT LIMITLESS AFRICA
The podcast that asks how Africans and Americans can work together for shared prosperity
Every Monday: 15-minute episodes that dive into an issue that matters to Africans
Every Thursday: extended interview with someone unlocking Africa's limitless potential
➕ WANT MORE?
Adam Grant on the skills African entrepreneurs need to succeed https://trueafrica.co/article/podcast/adam-grant-on-the-skills-that-african-entrepreneurs-need-to-succeed/
How crypto bypasses extortionate bank transfer fees https://trueafrica.co/article/podcast/how-crypto-is-making-sending-money-cheaper-in-africa/
💗 LOVE LIMITLESS AFRICA?
Subscribe on Spotify, Apple or wherever you get your podcasts
Leave a 5⭐ review – it helps get the word out
Share with someone passionate about fin-tech in Africa
🚀 FOLLOW LIMITLESS AFRICA
Instagram: @_trueafrica
Website: https://trueafrica.co/
Substack: https://limitlessafrica.substack.com/
Limitless Africa is sponsored by the US Department of State and the Seenfire Foundation.
Hosted on Acast. See acast.com/privacy for more information.
"I just became obsessed with this problem"
Africa is rewriting the rules of global finance, not with aid, but with code. In this episode of Limitless Africa, we unpack how crypto is changing the way millions move money across borders. From Ghana to Nigeria, people are turning to Bitcoin and stablecoins to bypass high fees, long delays, and complex banking systems. Claude Grunitzky is joined by three voices at the heart of this shift: Chris Maurice, the co-founder of Yellow Card, a crypto exchange operating in over 20 African countries; Peter Peregbakumo, a Nigerian entrepreneur who relies on peer-to-peer platforms to run his business and support his family; and Frank Eleanya, a tech journalist tracking the rise of digital currencies at TechCabal.
Plus: How to stay safe using crypto.
🌟 IN THIS EPISODE:
1:06 From Alabama to Africa
1:55 The difficulties of transferring money
6:30 Why blockchain matters
8:29 Using crypto IRL
9:38 The growth of crypto on the continent
💬 QUOTES TO REMEMBER:
"Crypto is booming across Africa."
"Nigerians are the most convincing people on the face of this planet."
"What blockchain technology unlocks for the world is the ability to settle transactions with 100% confidence without a third party intermediary."
"Because of the anonymity of the cryptocurrency market, it tends to attract people of shady characters."
🌍 ABOUT LIMITLESS AFRICA
The podcast that asks how Africans and Americans can work together for shared prosperity
Every Monday: 15-minute episodes that dive into an issue that matters to Africans
Every Thursday: extended interview with someone unlocking Africa's limitless potential
➕ WANT MORE?
Adam Grant's tips for African entrepreneurs https://trueafrica.co/article/podcast/adam-grant-how-to-rethink-africas-hidden-potential/
“Foreign aid has fuelled corruption, dependence, weak governance” - we speak to Maya Horgan Famodu https://trueafrica.co/article/podcast/foreign-aid-has-fuelled-corruption-dependence-weak-governance/
💗 LOVE LIMITLESS AFRICA?
Subscribe on Spotify, Apple or wherever you get your podcasts
Leave a 5⭐ review – it helps get the word out
Share with someone passionate about fintech in Africa
🚀 FOLLOW LIMITLESS AFRICA
Instagram: @_trueafrica
Website: https://trueafrica.co/
Substack: https://limitlessafrica.substack.com/
Limitless Africa is sponsored by the US Department of State and the Seenfire Foundation.
Hosted on Acast. See acast.com/privacy for more information.
"The financial impact of African creativity is not just realized on the continent, but it's also felt in the diaspora."
Molly Jensen is the CEO of Afripods, a Kenya-based podcasting platform that focuses on the African market and has more than 3,000 podcasts on its platform. She's the expert on podcasting in Africa. She tells us why media is key to the continent's development.
Plus: Molly's favourite African true crime podcasts
🌟 IN THIS EPISODE:
1:46 All about Afripods
2:55 Challenges of podcasting across the continent
5:38 Podcasts VS radio
7:54 Switch to video
9:52 True crime favourites
14:04 Most popular genres by country
16:46 From NYC to Accra and Nairobi
19:51 East African tech scene
25:59 Don't forget the diaspora
💬 QUOTES TO REMEMBER:
"Curated, intentional audio content that people choose to listen to and develop a relationship with the host has really exponentially kind of exploded over the last couple of years."
"It's all unseen and unknown as to how big this is. But what it seems like is that it's going to be massive."
"The financial impact of what's being created in Africa should also be realized on the continent and not just in the diaspora."
🌍 ABOUT LIMITLESS AFRICA
The podcast that asks how Africans and Americans can work together for shared prosperity
Every Monday: 15-minute episodes that dive into an issue that matters to Africans
Every Thursday: extended interview with someone unlocking Africa's limitless potential
➕ WANT MORE?
How to make money from your creativity in Africa https://trueafrica.co/article/podcast/how-can-african-creatives-make-money-from-their-art/
Adam Grant on the skills African entrepreneurs need to succeed https://trueafrica.co/article/podcast/adam-grant-on-the-skills-that-african-entrepreneurs-need-to-succeed/
💗 LOVE LIMITLESS AFRICA?
Subscribe on Spotify, Apple or wherever you get your podcasts
Leave a 5⭐ review – it helps get the word out
Share with someone passionate about media in Africa
🚀 FOLLOW LIMITLESS AFRICA
Instagram: @_trueafrica
Website: https://trueafrica.co/
Substack: https://limitlessafrica.substack.com/
Limitless Africa is sponsored by the US Department of State and the Seenfire Foundation.
Hosted on Acast. See acast.com/privacy for more information.
"The beauty of podcasting in Africa is that it has enabled people to take ownership of narratives."
From Lagos to Los Angeles, creators are building ecosystems and stories that reflect a fuller picture of Africa, one rooted in culture, innovation, and optimism. Podcasts aren’t just changing how we listen, they’re changing how we see Africa. In this episode of Limitless Africa, Claude Grunitzky and Dimpho Lekgeu explore how podcasters across the continent are taking control of the narrative, amplifying underrepresented voices, and collaborating with global platforms to shape the future of audio media. Guests include Rutendo Nyamuda, founder of The Podcast Sessions, and Terser Adamu of the Unlocking Africa podcast, alongside insights from Justin Norman of The Flip. Together, they show how collaboration between African talent and American platforms like Spotify and Apple is turning podcasting into a tool for shared prosperity.
Plus: The best podcasts in Africa at the moment
🌟 IN THIS EPISODE:
3:44 Media as a colonial legacy
6:02 The typical way African stories are told
7:42 How media affects business in Africa
8:23 What Africans can learn from the US ecosystem of podcasting
11:29 The latest generation fighting Westernization
12:50 Best African podcasts - do you agree?
💬 QUOTES TO REMEMBER:
"I don't really want to tell African stories. I want to tell stories about Africa"
"Although they are modernizing, they're not Westernizing."
"What I do think that the US has done really well, is created the ecosystem of podcasting."
🌍 ABOUT LIMITLESS AFRICA
The podcast that asks how Africans and Americans can work together for shared prosperity
Every Monday: 15-minute episodes that dive into an issue that matters to Africans
Every Thursday: extended interview with someone unlocking Africa's limitless potential
➕ WANT MORE?
Listen to Unlocking Africa with Terser Adamu https://unlockingafricapodcast.buzzsprout.com/
Listen to The Flip with Justin Norman https://theflip.africa/
Make sure your creativity pays https://trueafrica.co/article/podcast/how-can-african-creatives-make-money-from-their-art/
💗 LOVE LIMITLESS AFRICA?
Subscribe on Spotify, Apple or wherever you get your podcasts
Leave a 5⭐ review – it helps get the word out
Share with someone passionate about media in Africa
🚀 FOLLOW LIMITLESS AFRICA
Instagram: @_trueafrica
Website: https://trueafrica.co/
Substack: https://limitlessafrica.substack.com/
Limitless Africa is sponsored by the US Department of State and the Seenfire Foundation.
Hosted on Acast. See acast.com/privacy for more information.
"The researchers in Africa constantly think of low power AI. They're becoming the world's experts in how to build AI models that are tiny."
From Benin City to Silicon Valley, Alexander Tsado is designing your future. He’s known as an AI architect. He’s worked for the world’s biggest tech companies. He’s advised governments. And now he’s going to tell us how Africa can power ahead in the AI race.
Plus: How you can root AI in ubuntu
🌟 IN THIS EPISODE:
1:47 How the history of Benin City inspires the next technologists
2:57 Why Nvidia went from gaming to processing chips
5:15 From Benin City to New York City
8:41 Why Africa interested Nvidia
10:32 What's missing in Africa when it comes to AI
14:19 Why the common man on the street should care about AI
16:48 How Africa supplies the raw materials for AI
19:17 How the spirit of ubuntu could develop AI
22:43 Investors need to look to Africa for more than minerals
25:33 The secret Alex doesn't want you to know
25:50 What Alex would do as the dictator of a small African country
28:16 Why the world will be looking to Africa for homegrown AI solutions
💬 QUOTES TO REMEMBER:
"If you go back and look at the history of Benin City, you would see that it was one of the cities that was renowned for its level of progress."
"I could literally see us building the future of the planet."
"If we built our own homegrown AI solutions, we would build them in in in different ways."
🌍 ABOUT LIMITLESS AFRICA
The podcast that asks how Africans and Americans can work together for shared prosperity
Every Monday: 15-minute episodes that dive into an issue that matters to Africans
Every Thursday: extended interview with someone unlocking Africa's limitless potential
➕ WANT MORE?
How video gaming studios are building different models in Africa https://shows.acast.com/limitless-africa/episodes/olivier-madiba-we-dont-have-huge-numbers-but-we-have-huge-pr
💗 LOVE LIMITLESS AFRICA?
Subscribe on Spotify, Apple or wherever you get your podcasts
Leave a 5⭐ review – it helps get the word out
Share with someone passionate about tech in Africa
🚀 FOLLOW LIMITLESS AFRICA
Instagram: @_trueafrica
Website: https://trueafrica.co/
Substack: https://limitlessafrica.substack.com/
Limitless Africa is sponsored by the US Department of State and the Seenfire Foundation.
Hosted on Acast. See acast.com/privacy for more information.
"Whoever controls AI controls the world."
In this episode of Limitless Africa, we explore how Africa is adapting to and innovating with artificial intelligence, from flood-resistant crops to life-saving medical imaging tools. Claude Grunitzky and Dimpho Lekgeu speak to AI leaders on the continent who are not just training models, but training people. We meet innovators like Darlington Akogo, who is using AI to double food yields and improve health diagnostics in Ghana. We hear from Tholang Mathopa, who has already trained 4,000+ women in AI across ten African countries. And Adewale Yusuf breaks down why it’s not just about skills, it’s about power, representation, and survival.
Plus:
🌟 IN THIS EPISODE:
1.34 What Putin thinks about AI
2.00 How AI can double food production on a farm
2.44 Why AI could help cut lines at the doctor
4.13 How AI resembles a baby
9.10 Africa could benefit from the AI revolution
9.48 How American companies are training African talent
10.29 The infrastructure that's the most vital
12.18 The American attitude to risk
💬 QUOTES TO REMEMBER:
"No one needs AI more than the global South, especially Africa."
"People will have the power within their own hands to make a difference, to make a change in their own communities using technology."
" We've always known US investor to take risk and to bet in the future."
🌍 ABOUT LIMITLESS AFRICA
The podcast that asks how Africans and Americans can work together for shared prosperity
Every Monday: 15-minute episodes that dive into an issue that matters to Africans
Every Thursday: extended interview with someone unlocking Africa's limitless potential
➕ WANT MORE?
Adam Grant on the skills African entrepreneurs need to succeed https://trueafrica.co/article/podcast/adam-grant-on-the-skills-that-african-entrepreneurs-need-to-succeed/
How video gaming is capturing the best African tech talent https://trueafrica.co/article/podcast/how-is-africa-transforming-the-future-of-video-gaming/
💗 LOVE LIMITLESS AFRICA?
Subscribe on Spotify, Apple or wherever you get your podcasts
Leave a 5⭐ review – it helps get the word out
Share with someone passionate about technology in Africa
🚀 FOLLOW LIMITLESS AFRICA
Instagram: @_trueafrica
Website: https://trueafrica.co/
Substack: https://limitlessafrica.substack.com/
Limitless Africa is sponsored by the US Department of State and the Seenfire Foundation.
Hosted on Acast. See acast.com/privacy for more information.
"The content is fire."
Taiye Selasi, the brilliant mind behind the best-selling novel Ghana Must Go, represents the future of African storytelling. She’s now bringing African narratives to the screen as part of her TV and film production studio Cocoa Content. In this episode, she discusses why African culture is now attracting global attention and why Hollywood producers are starting to catch on.
🌟 IN THIS EPISODE:
2.29 You don't change the world through peer-reviewed journals
5.53 How a TED talk changed her perspective
7.10 How Hollywood producers understand Africa is the next opportunity
10.55 How the streaming model is wrong
13.40 How The Black Book offers a business model
16.17 The real reason African culture is booming
21.08 The elephant in the room - why African investment is key
23.09 Why Taiye is optimistic
💬 QUOTES TO REMEMBER:
"We're talking about selling things to people who want them because they're good."
"Once we start talking about African excellence, we are talking about explosively popular content. Explosively sellable, bankable product."
"The content is fire."
"We need that visionary, brave, first money in."
"A low budget by American standards is astronomical by African ones."
🌍 ABOUT LIMITLESS AFRICA
The podcast that asks how Africans and Americans can work together for shared prosperity
Every Monday: 15-minute episodes that dive into an issue that matters to Africans
Every Thursday: extended interview with someone unlocking Africa's limitless potential
➕ WANT MORE?
How to make money from your creativity in Africa https://trueafrica.co/article/podcast/how-can-african-creatives-make-money-from-their-art/
Solve unemployment through entertainment in Africa - interview with Yellowstone's best cowboy Denim Richards https://trueafrica.co/article/podcast/the-quickest-way-to-solve-unemployment-in-africa-for-me-is-through-entertainment-actor-denim-richards-on-the-african-film-industry/
💗 LOVE LIMITLESS AFRICA?
Subscribe on Spotify, Apple or wherever you get your podcasts
Leave a 5⭐ review – it helps get the word out
Share with someone passionate about creativity and African culture
🚀 FOLLOW LIMITLESS AFRICA
Instagram: @_trueafrica
Website: https://trueafrica.co/
Substack: https://claudegrunitzky.substack.com/
Limitless Africa is sponsored by the US Department of State and the Seenfire Foundation.
Hosted on Acast. See acast.com/privacy for more information.
"We are talking about explosively popular content, explosively sellable, bankable product."
Afrobeats is topping global charts. Nollywood is Nigeria’s second largest employer. African fashion is inspiring runways from Paris to New York. But who really benefits when African creativity goes global? In this episode of Limitless Africa, hosts Claude Grunitzky and Dimpho Lekgeu speak to Taiye Selasi, writer and producer, and Liz Lenjo, one of East Africa’s leading entertainment lawyers. They explore how protecting intellectual property (IP) can unlock wealth for African creators, why many artists still fear fighting for their rights, and how the diaspora plays a powerful role in bringing African art, music and stories to global audiences.
Plus: The steps to take if someone steals your idea
🌟 IN THIS EPISODE:
1.21 Why African culture is becoming more and more popular
3.30 How the diaspora are key
5.12 What is intellectual property exactly?
6.39 What do you do if your idea has just been copied?
7.29 How the American mindset prioritizes IP
8.54 What happened in Liz's life to make her understand the importance of IP
10.53 Why Taiye protects her IP
13.16 IP is just the start, the real work comes after
💬 QUOTES TO REMEMBER:
"The minute you fight on social media, you get rid of any goodwill your lawyer would have to negotiate for you."
"The reason Hollywood is Hollywood is because people have proactively asserted their copyright."
"For me, it was an awakening that I needed to be the lawyer that I couldn't find."
"They say the dream is free. The hustle is sold separately."
🌍 ABOUT LIMITLESS AFRICA
The podcast that asks how Africans and Americans can work together for shared prosperity
Every Monday: 15-minute episodes that dive into an issue that matters to Africans
Every Thursday: extended interview with someone unlocking Africa's limitless potential
➕ WANT MORE?
Solve unemployment in Africa through entertainment - the interview with Yellowstar icon Denim Richards https://trueafrica.co/article/limitless/the-quickest-way-to-solve-unemployment-in-africa-for-me-is-through-entertainment-actor-denim-richards-on-the-african-film-industry/
Olivier Madiba on making money in gaming https://trueafrica.co/article/limitless/olivier-madiba-video-gaming-africa/
💗 LOVE LIMITLESS AFRICA?
Subscribe on Spotify, Apple or wherever you get your podcasts
Leave a 5⭐ review – it helps get the word out
Share with someone passionate about creativity
🚀 FOLLOW LIMITLESS AFRICA
Instagram: @_trueafrica
Website: https://trueafrica.co/
Substack: https://limitlessafrica.substack.com/
Limitless Africa is sponsored by the US Department of State and the Seenfire Foundation.
Hosted on Acast. See acast.com/privacy for more information.
“Vision without execution is hallucination.”
In this episode of Limitless Africa, Claude Grunitzky speaks with Adam Grant, bestselling author and organizational psychologist at the Wharton School of the University of Pennsylvania, about why character skills like discipline and initiative matter more than we think. They unpack surprising research from West Africa showing that entrepreneurs who develop personal initiative outperformed those with traditional training. The episode also explores the importance of failure, second chances, and how African societies can balance cultural tradition with critical thinking.
Plus: How you can keep the old guard happy.
🌟 IN THIS EPISODE:
3.13 How character skills are vital for business success
5.24 How authoritarian regimes don't encourage entrepreneurship
8.54 How action drives confidence
10.21 What is psychological training and how can it help people?
12.47 Can psychological training overcome poverty?
14.42 What explains the US's business success?
16.47 Why America is unfazed by failure
17.42 Three tips for entrepreneurs from Adam Grant
20.48 A question for Adam from Chad.
💬 QUOTES TO REMEMBER:
"You don't need confidence to act. It's acting that actually builds your confidence."
"Vision without execution is hallucination."
"Individual change is daunting, group change is much more doable."
"Tradition is peer pressure from dead people."
🌍 ABOUT LIMITLESS AFRICA
The podcast that asks how Africans and Americans can work together for shared prosperity
Every Monday: 15-minute episodes that dive into an issue that matters to Africans
Every Thursday: extended interview with someone unlocking Africa's limitless potential
➕ WANT MORE?
Can you teach entrepreneurship? Three people who've been there weigh in https://trueafrica.co/article/limitless/can-you-teach-entrepreneurship/
Why start-ups will save Africa - Interview with venture capitalist Maya Horgan Famodu https://trueafrica.co/article/limitless/foreign-aid-has-fuelled-corruption-dependence-weak-governance/
💗 LOVE LIMITLESS AFRICA?
Subscribe on Spotify, Apple or wherever you get your podcasts
Leave a 5⭐ review – it helps get the word out
Share with someone passionate about self development and business
🚀 FOLLOW LIMITLESS AFRICA
Instagram: @_trueafrica
Website: https://trueafrica.co/
Substack: https://claudegrunitzky.substack.com/
Limitless Africa is sponsored by the US Department of State and the Seenfire Foundation.
Hosted on Acast. See acast.com/privacy for more information.
"You're a poster child for personal initiative."
In this episode of Limitless Africa, Claude Grunitzky speaks with Adam Grant, bestselling author and organizational psychologist at the Wharton School of the University of Pennsylvania, about why character skills like discipline and initiative matter more than we think. They unpack surprising research from West Africa showing that entrepreneurs who develop personal initiative outperformed those with traditional training. The episode also explores the importance of failure, second chances, and how African societies can balance cultural tradition with critical thinking.
Plus: What's on Adam Grant's to-don't list
🌟 IN THIS EPISODE:
1.42 Which skills do entrepreneurs need most
3.33 How you can grow your business's profit by over 30%
4.10 How authoritarian systems are bad for these skills
6.19 How the American mindset favours entrepreneurialism
7.38 Why action is important
8.44 How psychological training can overcome poverty and lack of resources
9.58 Three tips for African entrepreneurs
12.06 A question from a reader from Chad
💬 QUOTES TO REMEMBER:
"You don't need confidence to act. It's acting that actually builds your confidence."
"Vision without execution is hallucination."
"Individual change is daunting, group change is much more doable."
"Tradition is peer pressure from dead people."
🌍 ABOUT LIMITLESS AFRICA
The podcast that asks how Africans and Americans can work together for shared prosperity
Every Monday: 15-minute episodes that dive into an issue that matters to Africans
Every Thursday: extended interview with someone unlocking Africa's limitless potential
➕ WANT MORE?
Can you teach entrepreneurship? Three people who've been there weigh in https://trueafrica.co/article/limitless/can-you-teach-entrepreneurship/
Why start-ups will save Africa - Interview with venture capitalist Maya Horgan Famodu https://trueafrica.co/article/limitless/foreign-aid-has-fuelled-corruption-dependence-weak-governance/
💗 LOVE LIMITLESS AFRICA?
Subscribe on Spotify, Apple or wherever you get your podcasts
Leave a 5⭐ review – it helps get the word out
Share with someone passionate about self development and business
🚀 FOLLOW LIMITLESS AFRICA
Instagram: @_trueafrica
Website: https://trueafrica.co/
Substack: https://claudegrunitzky.substack.com/
Limitless Africa is sponsored by the US Department of State and the Seenfire Foundation.
Hosted on Acast. See acast.com/privacy for more information.
"You cannot do it in the US. You cannot do it in Europe. It's too saturated, but you can still do it in Africa."
Olivier Madiba is the founder of Kiro'o Games, the first video game studio in Cameroon and the first Africa-based studio to release a game on Xbox. He tells Claude why Africans have different ideas of success and what that means for video games; how low revenue doesn't necessarily translate to low profits; and what Africa can teach the modern world about the pricelessness of imperfection.
Plus: Why being an imperfect human is a superpower.
🌟 IN THIS EPISODE:
1.45 African vision of success VS Western vision of success
3.28 The maturity and immaturity of the African gaming market
5.33 The difficulty "black" games face
8.11 The universal questions good games should ask
9.57 Why low revenue doesn't mean low profits
12.54 What to do when no one wants to invest
15.10 The problems with Cameroonian education
17.39 How the US and YALI gave him a new perspective
21.28 Why industrialization won't save Africa
24.33 The one thing that's overlooked when it comes to unlocking Africa's limitless potential
27.13 What Africa can teach the world
💬 QUOTES TO REMEMBER:
"Where the market is not mature yet, at least from a point of execution, but not from a point of intention, is the monetization."
"Low revenue don't mean low profits."
" I am tired of this world of defining my destiny for me. I will fight and I will create my own road."
"In Africa, success is based on human relationships."
"By combining our imperfection, we can build the perfect thing."
🌍 ABOUT LIMITLESS AFRICA
The podcast that asks how Africans and Americans can work together for shared prosperity
Every Monday: 15-minute episodes that dive into an issue that matters to Africans
Every Thursday: extended interview with someone unlocking Africa's limitless potential
➕ WANT MORE?
How Africa is transforming video gaming - listen to the 15-minute episode https://podcasts.apple.com/us/podcast/how-africa-is-transforming-video-gaming/id1629452950?i=1000727824935
How to invest in Africa, with VC founder Maya Horgan Famodu https://trueafrica.co/article/limitless/foreign-aid-has-fuelled-corruption-dependence-weak-governance/
💗 LOVE THIS EPISODE?
Subscribe on Spotify, Apple or wherever you get your podcasts
Leave a 5⭐ review – it helps get the word out
Share with someone passionate about gaming and storytelling in Africa
🚀 Follow Limitless Africa
Instagram: @_trueafrica
Website: https://trueafrica.co/
Substack: https://claudegrunitzky.substack.com/
Limitless Africa is sponsored by the US Department of State and the Seenfire Foundation.
Hosted on Acast. See acast.com/privacy for more information.
"One of the greatest challenges we face as African gamers has always been the right representation."
The video game industry in the United States is bigger than Hollywood and the music industry combined. But Africa? Africa is the fastest-growing gaming market in the world, six times the global average. In this episode of Limitless Africa, hosts Claude Grunitzky and Dimpho Lekgeu meet with African gaming leaders and American investors who are betting big on the continent’s youth, talent, and mobile-first habits. From Grammy-winning rapper Nas to Silicon Valley giants like Google and Andreessen Horowitz, US backers are helping African studios like Carry1st scale. But it’s not just about growth. It’s also about representation. With insights from Dom Eromosele of Carry1st and Jay Shapiro of Pan Africa Gaming Group, we explore how collaboration between Africa and America could create a powerful and secure future for global gaming.
Plus: The old school hip hop legend investing in African gaming.
🌟 IN THIS EPISODE:
1.20 Why GTA is so good
2.50 How gaming is bigger than Hollywood
3.35 Incredible growth of African players
4.15 The US companies investing in African gaming
5.35 The challenges of the African industry
6.35 More internet smartphones in Africa than in US, Mexico and Canada.
7.50 What America can bring to Africa beyond $
10.15 How Africans are changing gaming globally
11.35 How truly international competitions will drive gaming
💬 QUOTES TO REMEMBER:
"When you combine the youngest continent in the world and the fastest growing gaming markets in the world, you essentially just have the next frontier for the explosion of games.”
"What's really interesting is that Africa has 1000s of years of history of amazing stories and legends that have just never been told."
"There's really an opportunity for African diaspora who are working in the gaming industry in America, to potentially come home and be those mentors and be the voices of wisdom."
"Mobile gaming is only set to grow."
🌍 ABOUT LIMITLESS AFRICA
The podcast that asks how Africans and Americans can work together for shared prosperity
Every Monday: 15-minute episodes that dive into an issue that matters to Africans
Every Thursday: extended interview with someone unlocking Africa's limitless potential
➕ WANT MORE?
Solve unemployment in Africa through entertainment - the interview with Yellowstar icon Denim Richards https://trueafrica.co/article/limitless/the-quickest-way-to-solve-unemployment-in-africa-for-me-is-through-entertainment-actor-denim-richards-on-the-african-film-industry/
💗 LOVE LIMITLESS AFRICA?
Subscribe on Spotify, Apple or wherever you get your podcasts
Leave a 5⭐ review – it helps get the word out
Share with someone passionate about video games
🚀 FOLLOW LIMITLESS AFRICA
Instagram: @_trueafrica
Website: https://trueafrica.co/
Substack: https://claudegrunitzky.substack.com/
Limitless Africa is sponsored by the US Department of State and the Seenfire Foundation.
Hosted on Acast. See acast.com/privacy for more information.
"It's a sin that basketball is a multi-billion dollar business across the globe... everywhere except where the largest talent base exists."
Michael Finley is senior director and country operations lead for the NBA in Kenya. He's part of the team behind the Basketball Africa League (BAL) a professional league based on the continent. The league's fifth season featured 156 players from a record 28 countries. Claude talks to him about how something so uniquely American has made such a strong impact in Africa.
Plus: Walk around New York today with BAL merch and people will come up to you.
🌟 IN THIS EPISODE:
1.53 NBA's presence in Africa
4.07 From Georgia, America to Nairobi, Kenya
6.14 The greatest moments for an African basketball fan
9.50 The legacy of John Thompson
11.50 How African players are making their presence felt in the NBA
14.15 How basketball plays well on social media
17.20 How the US government got involved
21.34 BAL Season 5: was it a success?
23.25 Is BAL financially viable?
26.00 The example of NBA expansion in China
28.13 BAL in the USA
30.30 NBA's role as soft power
32.18 How, why, what: call to action for investors
💬 QUOTES TO REMEMBER:
"If the infrastructure for basketball was anywhere near what it's like in America, Africans would dominate the NBA."
"Africa is the largest talent pool on this planet for basketball."
"In Africa, it's a long game and it's a numbers game."
"This is the time to find places to invest and be a part of the wave."
"Basketball will be a multi-million dollar industry on this continent in the coming years."
🌍 ABOUT LIMITLESS AFRICA
The podcast that asks how Africans and Americans can work together for shared prosperity
Every Monday: 15-minute episodes that dive into an issue that matters to Africans
Every Thursday: extended interview with someone unlocking Africa's limitless potential
➕ WANT MORE?
How Africa is basketball’s next big business move - the 15m episode with Amadou Fall, NBA Africa President https://trueafrica.co/article/limitless/why-nba-africa-means-business/
How to invest in Africa, with VC founder Maya Horgan Famodu https://trueafrica.co/article/limitless/foreign-aid-has-fuelled-corruption-dependence-weak-governance/
💗 LOVE THIS EPISODE?
Subscribe on Spotify, Apple or wherever you get your podcasts
Leave a 5⭐ review – it helps get the word out
Share with someone passionate about sport in Africa
🚀 Follow Limitless Africa
Instagram: @_trueafrica
Website: https://trueafrica.co/
Substack: https://claudegrunitzky.substack.com/
Limitless Africa is sponsored by the US Department of State and the Seenfire Foundation.
Hosted on Acast. See acast.com/privacy for more information.
"Africa is the largest talent pool on this planet for basketball."
Africa is rising as a new powerhouse for global basketball — not just for talent, but for business. In this episode of Limitless Africa, hosts Claude Grunitzky and Dimpho Lekgeu explore how the NBA and African investors are building an entire sports economy from the ground up. From the success of the Basketball Africa League to the long-term investments from NBA Africa, this is more than entertainment. It is infrastructure, opportunity, and future growth. You’ll hear from Amadou Gallo Fall, President of the Basketball Africa League; Michael Finley of NBA Kenya; and Ndeye Diarra, founder of Africa Scores, a sports investment consultancy. They discuss how American capital is merging with African vision to build new leagues, open offices, and create jobs on the continent. This episode dives deep into the economics of basketball, the global influence of African athletes, and why patient capital is key to unlocking Africa’s sports industry.
🌟 IN THIS EPISODE:
1.03 The best African basketball players of all time.
2.45 The current crop of African players
3.25 The basketball crime
5.20 NBA's history on the continent
6.45 NBA as economic growth engine
7.28 The NBA's long game in Africa
9.45 Athletes become business moguls
10.45 Serena Williams' investment in Africa
12.05 Why you need to understand Africa now
14.00 How to become a star on the continent.
💬 QUOTES TO REMEMBER:
"If you want to invest in sports in Africa, you have to be patient."
"In 25 years, 25% of the world population will be African."
"I don't have to be a superstar that goes overseas. I can become a star on this continent."
🌍 ABOUT LIMITLESS AFRICA
The podcast that asks how Africans and Americans can work together for shared prosperity
Every Monday: 15-minute episodes that dive into an issue that matters to Africans
Every Thursday: extended interview with someone unlocking Africa's limitless potential
➕ WANT MORE?
Can the Basketball Africa League take off - Limitless Africa Season 1 https://trueafrica.co/article/limitless/can-the-basketball-africa-league-take-off/
💗 LOVE LIMITLESS AFRICA?
Subscribe on Spotify, Apple or wherever you get your podcasts
Leave a 5⭐ review – it helps get the word out
Share with someone passionate about basketball
🚀 FOLLOW LIMITLESS AFRICA
Instagram: @_trueafrica
Website: https://trueafrica.co/
Substack: https://claudegrunitzky.substack.com/
Limitless Africa is sponsored by the US Department of State and the Seenfire Foundation.
Hosted on Acast. See acast.com/privacy for more information.
"Either leave Africa alone or come with a sustainable business model in mind."
Maya Horgan Famodu is the founder and CEO of Ingressive Capital, a venture capital fund focused on Africa. She raised over $10 million dollars for her first fund in 2020 and has since gone on to raise over $50 million for Fund 2. Maya wrote an article earlier this year called "The Hidden Benefits of Trump's Aid Policy for Africa" for the website TechCabal. Claude talks to her about how foreign aid encourages corruption, dependence, weak governance. And they discuss a different paradigm for Africa, one where investment fuels innovation, employment, self-reliance and some of the most successful start-ups the world will ever see.
Plus: Why start-up founders would never join Boko Haram.
🌟 IN THIS EPISODE:
2.20 How Maya ended up launching a $10 million venture capital fund
5.10 Why scrapping USAID could be a good thing
10.40 Westerners' different attitude to foreign aid
15.50 How African businesses are self funding from launch to exit
17:50 The staggering amount of money lost to corruption in Africa
18.10 The staggering amount of money generated by VC in Africa
21.45 Why it takes a village to raise an African start-up
25.00 Why Africa could be a safer space for your money
26.35 How to defeat Boko Haram
💬 QUOTES TO REMEMBER:
"The aid cuts are going to influence and pressure African nations to work together to improve accountability and financial discipline."
"The majority of the pushback that I received from that article came from foreign individuals, not Africans."
"From our own portfolio of 26 companies, likely half will exit."
"It's the Wild West and it's an interesting place to do business"
🔗 LINKS + MENTIONS:
Learn more about Maya's story and her view on the African VC scene in Season 2: https://trueafrica.co/article/limitless/it-wasnt-just-an-overnight-thing-seeds-were-planted-maya-horgan-famodu/
The Hidden Benefits of Trump's Aid Policy for Africa in TechCabal https://techcabal.com/2025/03/14/trump-aid-africa/
🌍 ABOUT LIMITLESS AFRICA
The podcast that asks how Africans and Americans can work together for shared prosperity
Every Monday: 15-minute episodes that dive into an issue that matters to Africans
Every Thursday: extended interview with someone unlocking Africa's limitless potential
➕ WANT MORE?
Yellowstone actor Denim Richards on launching a media empire in Botswana https://trueafrica.co/article/limitless/the-quickest-way-to-solve-unemployment-in-africa-for-me-is-through-entertainment-actor-denim-richards-on-the-african-film-industry/
💗 LOVE THIS EPISODE?
Subscribe on Spotify, Apple or wherever you get your podcasts
Leave a 5⭐ review – it helps get the word out
Share with someone passionate about entrepreneurship in Africa
🚀 Follow Limitless Africa
Instagram: @_trueafrica
Website: https://trueafrica.co/
Substack: https://claudegrunitzky.substack.com/
Limitless Africa is sponsored by the US Department of State and the Seenfire Foundation.
Hosted on Acast. See acast.com/privacy for more information.
“Africa does not need pity. It needs partners.”
The first episode of Limitless Africa Season 3 dives into the U.S. State Department’s new commercial strategy for Africa and what it means for industries such as sports, film, music, logistics, and technology. The conversation uncovers why Africa is now seen as the world’s largest untapped market, how collaboration can spark innovation, and what it takes to turn goodwill into lasting economic impact. If you want to understand how trade, creativity, and bold thinking are shaping Africa’s future on the global stage, this is the episode to start with.
🌟 IN THIS EPISODE:
1.50 Americans and South Africans want the same things
2.10 America's new diplomatic strategy
3.25 Why you have to start understanding Africa now
4.05 How America is investing in Africa
5.18 How Claude launched a media platform and sold it to Americans for millions
6.45 Low-hanging fruit on the continent
8.05 Investing in Africa isn't scary
9.40 The power of the American mindset
11.45 America's new policy is a double-edged sword
12.35 How other superpowers compare
13.45: The business of America is business
💬 QUOTES TO REMEMBER:
"It’s no longer about donor dynamics. It’s about mutual growth."
"Africa’s creative economy is growing faster than almost anywhere else."
"Many Africans can do business like the Americans do and make a lot of money."
"There’s no line of migrants at the Chinese border."
"The future of Africa — and the future of global business — are intertwined."
🌍 ABOUT LIMITLESS AFRICA
The podcast that asks how Africans and Americans can work together for shared prosperity
Every Monday: 15-minute episodes that dive into an issue that matters to Africans
Every Thursday: extended interview with someone unlocking Africa's limitless potential
➕ WANT MORE?
"Foreign aid has fuelled corruption, dependence, weak governance" - Interview with venture capitalist Maya Horgan Famodu https://trueafrica.co/article/limitless/foreign-aid-has-fuelled-corruption-dependence-weak-governance/
💗 LOVE LIMITLESS AFRICA?
Subscribe on Spotify, Apple or wherever you get your podcasts
Leave a 5⭐ review – it helps get the word out
Share with someone passionate about African development
🚀 FOLLOW LIMITLESS AFRICA
Instagram: @_trueafrica
Website: https://trueafrica.co/
Substack: https://claudegrunitzky.substack.com/
Limitless Africa is sponsored by the US Department of State and the Seenfire Foundation.
Hosted on Acast. See acast.com/privacy for more information.