Your landing page might need some work.  In this episode of Limited Supply, Nik shares his best tips for building landing pages that actually get people to buy, even if your brand isn’t well known. He walks through what really matters, from using social proof the right way to making sure your pages are designed for mobile first. Why does copy matter? Basically, you don’t want to sound complicated. Complicated words and jargon drive people (and $$$) away. Keep it simple. And, Nik’s no photographer, but he shares why lifestyle pictures sell more than product shots alone.  Whether you’re running ads or just trying to get more sales from your site, this episode gives you a practical playbook for turning clicks into customers. AppLovin is the fastest growing ad platform for DTC brands. It enables brands to run ads in a variety of mobile games, reaching over 150M daily active users in the US and driving measurable performance at scale. ⁠⁠⁠⁠AppLovin Ecommerce Newsletter Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.   Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ   And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik’s most unfiltered, uncensored thoughts.   Follow Nik: Twitter: https://www.twitter.com/mrsharma

How do you turn a $10K test budget into $1M in just 30 days? When Q4 sales hit a wall, Miranda (Performance Marketing Manager at 365 Holdings) didn’t panic. Instead, she diversified beyond Meta, and tested new channels like Pinterest, Snapchat, and AppLovin.  Nik and Miranda unpack the exact strategies, creative approaches, and measurement tactics that fueled a massive holiday sales surge.  You’ll hear why relying on one ad channel can tank your business, how to creatively adapt ads for different platforms, and the surprising differences between running ads on Meta versus in‑game mobile platforms. And, what’s Miranda’s take on AI in ad creative? She picks her top tools and shares how smaller companies can compete with larger ones without breaking the bank.  AppLovin is the fastest growing ad platform for DTC brands. It enables brands to run ads in a variety of mobile games, reaching over 150M daily active users in the US and driving measurable performance at scale. ⁠⁠⁠⁠AppLovin Ecommerce Newsletter Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.   Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ   And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik’s most unfiltered, uncensored thoughts.

Your landing page is missing something.  Nik reviews landing pages from real DTC brands—ranging from custom cabinets and meat boxes to laundry pods and men’s underwear.  With conversion rate optimization as the north star, he dives into what’s working, what’s missing, and why most homepages fail at first glance. You’ll hear feedback on: Where to place social proof (and why it almost never goes where you think) What to say when you want people to actually click “Add to Cart” The biggest design mistake DTC brands make on mobile How guys shop (hint: it’s not rational) Whether your brand sells food, fashion, or compostable trash bags, this episode delivers conversion insights you’ll want to steal immediately. Plus, you’ll hear Nik’s favorite hacks for optimizing opt-in rates, pricing perception, and product positioning. AppLovin is the fastest growing ad platform for DTC brands. It enables brands to run ads in a variety of mobile games, reaching over 150M daily active users in the US and driving measurable performance at scale. ⁠⁠⁠AppLovin Ecommerce Newsletter Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.   Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ   And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik’s most unfiltered, uncensored thoughts.   Follow Nik: Twitter: https://www.twitter.com/mrsharma

Do you need to know how to code to create an app? Hint: you don’t. Nik sits down with Billy Howell, founder of Stupid Simple Apps, to unpack the booming trend of vibe coding—a radically accessible way to build custom web apps using AI, with little to no coding experience. Billy shares his personal evolution from failing a college coding class to running a thriving app agency, thanks to tools like Replit, Cursor, and ChatGPT. They talk about how operators and founders are bypassing bloated SaaS costs, building internal tools fast, and solving real business problems in record time. And, what exactly is an API? Billy breaks it down.  Whether you’re a DTC brand operator, indie hacker, or just AI-curious, this is the blueprint for building fast, selling smart, and skipping the gatekeepers. AppLovin is the fastest growing ad platform for DTC brands. It enables brands to run ads in a variety of mobile games, reaching over 150M daily active users in the US and driving measurable performance at scale. ⁠⁠AppLovin Ecommerce Newsletter Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.   Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ   And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik’s most unfiltered, uncensored thoughts.   Follow Nik: Twitter: https://www.twitter.com/mrsharma

How do you turn a simple product into a seven-figure business without breaking the bank on ads? What makes a story-driven brand stand out in today’s crowded digital landscape? Nik sits down with journalist and media personality Benjamin Gottlieb to explore storytelling, consumer psychology, and brand building. They talk about how founders can think like journalists, the importance of clarity in communication, and why marketing should always be personal, not for the masses. Plus, how good does your hook actually have to be? It’s overlooked, but super critical. Nik says hooks should be testable, tailored, and transferable across platforms. A hook that performs organically on TikTok might become the foundation of your next paid campaign. And if grandma—or someone three shots deep at the bar—can understand it? You're doing it right. If you're a founder, marketer, or creative looking to scale without losing your voice, this episode is for you. AppLovin is the fastest growing ad platform for DTC brands. It enables brands to run ads in a variety of mobile games, reaching over 150M daily active users in the US and driving measurable performance at scale. ⁠AppLovin Ecommerce Newsletter Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.   Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ   And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik’s most unfiltered, uncensored thoughts.   Follow Nik: Twitter: https://www.twitter.com/mrsharma

New season, new mailbag. Nik’s got your questions and answers.   We're kicking off the new season with a listener Q&A straight from the Limited Supply Slack community. Nik tackles your biggest questions on all things ecom, retail, and growth, like: – How to successfully transition from DTC to retail – The smartest ways to create content that actually drives in-store sales – Where to find great marketing talent (Hint: it's not LinkedIn or Upwork) – What to do when your Meta ads are getting clicks, but no conversions – How much budget to allocate for testing new channels – Winning strategies for apparel brands – Creative (and not-so-creative) ways to get press and boost social proof Plus, just how important is quality content? It’s EVERYTHING. Nik shares how it can make or break your brand.  AppLovin is the fastest growing ad platform for DTC brands. It enables brands to run ads in a variety of mobile games, reaching over 150M daily active users in the US and driving measurable performance at scale. AppLovin Ecommerce Newsletter Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.   Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ   And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik’s most unfiltered, uncensored thoughts.   Follow Nik: Twitter: https://www.twitter.com/mrsharma

You’ve got questions. Nik’s got answers.  In this Listener Mailbag, Nik answers questions about hiring, AI tools, video ads, and more. How do you assess Marketers when you decide to bring someone onto your team? Why are Triple Whale and Motion The Next Big Things in DTC? What’s the deal with Shopify themes? Get ready for open source, creator-lead bots in ecom. Plus, think you need video to run paid ads? Think again. Nik gives the blueprint for making static ads work, how to analyze ad funnel performance in Meta, and what role UGC (especially founder-led) still plays in 2025. And, Nik outlines tiered strategies for scaling $20M+ brands. That’s a TON of money—put it into something that moves the needle.  Omnisend - email & SMS marketing so good, it’s boring! You’ve got enough exciting stuff to worry about. Let us be the reliable platform you can depend on. Make an average $68* for every $1 you spend. Start for free! Visit ⁠⁠⁠⁠⁠https://your.omnisend.com/limitedsupply Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips. Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ  And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik’s most unfiltered, uncensored thoughts.

How do you build a powerful, parent-first brand in one of the most emotionally charged industries?  In this episode of Limited Supply, Nik goes behind the scenes with Sam Springfield, Senior Director of Content at Bark, the parental controls tech company helping families navigate the digital world.  Sam breaks down why Bark prioritizes educational storytelling over fear-based messaging, and how they produce high-performing social, blog, and video content—including launching their own podcast. How do you leverage these things for brand awareness? How do you get these avenues to convert? Plus, Sam shares some hot takes on why not every trend is worth chasing, how brands can minimize revision hell with freelancers, and why AI won’t replace marketers—it’ll just make us smarter and faster. And, Nik and Sam reveal what’s overrated in the DTC space.  Omnisend - email & SMS marketing so good, it’s boring! You’ve got enough exciting stuff to worry about. Let us be the reliable platform you can depend on. Make an average $68* for every $1 you spend. Start for free! Visit ⁠⁠⁠⁠https://your.omnisend.com/limitedsupply Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.   Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ   And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik’s most unfiltered, uncensored thoughts.   Follow Nik: Twitter: https://www.twitter.com/mrsharma

Are your ads converting? Is conversion rate a vanity metric? What’s the deal with split testing? This week’s guest, Dylan Ander, loooooves websites, conversions, ads, and more—and he’s even known as the CRO Guy. He founded Heatmap.com to help brands get real-time behavior on their websites.  Nik and Dylan dive deep into why most brands obsess over ad creative but ignore the real moneymaker: the website. Dylan unpacks the fundamentals of user psychology, shares the truth about what CRO actually means (spoiler: it’s not just button colors), and breaks down how he approaches copywriting, landing pages, and full-site redesigns without relying on guesswork.  Plus, in the age of AI, are analytics ever going to go away? Dylan doesn’t think so.   Omnisend - email & SMS marketing so good, it’s boring! You’ve got enough exciting stuff to worry about. Let us be the reliable platform you can depend on. Make an average $68* for every $1 you spend. Start for free! Visit ⁠⁠⁠https://your.omnisend.com/limitedsupply Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.   Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ   And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik’s most unfiltered, uncensored thoughts.   Follow Nik: Twitter: https://www.twitter.com/mrsharma

Live from SubSummit 2025, FabFitFun co-founder and co-CEO Michael Broukhim joins Nik to unpack the wild journey from political web design to pioneering subscription commerce. 1 in 6 women have been FabFitFun subscribers at one point—a feat that Michael knows is all about connection, curating the right products, and helping other brands grow in the process. He explains subscription commerce has matured. How has FabFitFun differentiated itself? The company is the “inverse of TJ Maxx” as Michael likes to say. TJ Maxx is more like a treasure hunt, while in the subscription box world, the treasure comes to you. FabFitFun also aims to have products at the beginning of the product cycle instead of end-of-season like many discount stores. Why does timing have to be perfect?  Plus, why do new CEOs need to be a little paranoid about their business? Michael and Nik share why braving positive growth and some setbacks are inevitable.  Omnisend - email & SMS marketing so good, it’s boring! You’ve got enough exciting stuff to worry about. Let us be the reliable platform you can depend on. Make an average $68* for every $1 you spend. Start for free! Visit ⁠⁠https://your.omnisend.com/limitedsupply Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.   Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ   And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik’s most unfiltered, uncensored thoughts.   Follow Nik: Twitter: https://www.twitter.com/mrsharma

How did Nik start Sharma Brands? Why did he pivot from tech to DTC? Does he actually know Pitbull personally? If you missed Nik’s talk at Ecom North in Canada, have no fear, it’s here. He’s breaking down his backstory: from taking a gap year and never going to college to joining an agency in New York, Nik’s worked A LOT.  It didn’t happen overnight.  Nik and his team build trust by problem solving and providing great client service. For example, he shares the Five Minute Rule: if a client messages you before midnight on a weekday, you owe them a response within five minutes. Sounds serious? It totally is—but that’s how you gain credibility in the DTC world.  Plus, what’s the difference between in-house, agency, and freelancing? The truth is, it really depends. Some brands might even need a combination. And, Nik shares his formula on positioning, subscription models, and audience perception.  Omnisend - email & SMS marketing so good, it’s boring! You’ve got enough exciting stuff to worry about. Let us be the reliable platform you can depend on. Make an average $68* for every $1 you spend. Start for free! Visit ⁠https://your.omnisend.com/limitedsupply Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.   Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ   And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik’s most unfiltered, uncensored thoughts.   Follow Nik: Twitter: https://www.twitter.com/mrsharma

There’s been a lot of things affecting ecom lately: tariffs, social media algorithms, AI, the list goes on. How do we navigate all of it? Nik’s setting the scene and breaking down ecom’s best practices. Margins are already thin and advertising costs are going up. So, making creative and quality content is a way to stand out. Being on top of analytics, data, and operations are a way to manage everything to the best of your ability. Should you hire an agent? Do you need to rethink your tech stack?  Also, Nik explains TikTok Shop tactics and affiliates. There’s more relevance to TikTok Shop reviews than you might think, especially because they don’t allow fake reviews.  Plus, influencers are still effective when it comes to driving brand awareness. Enter: seeding. It’s more than just networking and building, it’s a recipe for success. Influencers don’t even need to be TikTokers; some are vloggers, bloggers, newsletter writers, and LinkedIn thought leaders.  Finally, what’s the key to high ROI? Nik shares why it might be something we’re not even thinking of. Request access to the slide deck here: https://nik.co/9 Omnisend - email & SMS marketing so good, it’s boring! You’ve got enough exciting stuff to worry about. Let us be the reliable platform you can depend on. Make an average $68* for every $1 you spend. Start for free! Visit https://your.omnisend.com/limitedsupply Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.   Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ   And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik’s most unfiltered, uncensored thoughts.   Follow Nik: Twitter: https://www.twitter.com/mrsharma

Real-time tracking might be fading, but media measurement is entering a new era. Nik’s got Michael True, CEO of Prescient AI on this week’s episode to talk about how modern brands can confidently allocate budget, quantify impact, and optimize media spend using Media Mix Modeling (MMM). It’s about top of the funnel measurement. How do you use the data the right way? What’s a halo effect? What does Cardi B have to do with this?  From building predictive models for the music industry to managing $200M+ in monthly media spend across e-commerce, retail, and CPG brands, Mike shares why MMM is no longer a once-a-year tool.  Plus, Nik explains why good reporting = good storytelling. And for brands, this is a NEED when it comes to breaking it down for others.  Prescient AI is the world’s smartest marketing decision engine, powered by the most dynamic MMM. Forecast, test, optimize, and scale top-of-funnel spend with confidence. Visit ⁠https://prescientai.com/limited⁠  Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.   Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ   And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik’s most unfiltered, uncensored thoughts.   Follow Nik: Twitter: https://www.twitter.com/mrsharma

How do you market a non-alcoholic, elderflower, THC beverage?  If it sounds like a lot, it’s because it kind of is: Nik’s got Aaron from BRÉZ on this week’s episode to talk about creativity, positioning, and advertising in a broad space like the beverage industry. You might have a creative product, but how do you get it to stand out when people may not be familiar with THC products? Aaron explains how the brand tackles this and what problem they’re aiming to solve in the space.  And, how do you advertise a THC drink on platforms like TikTok and Meta when there’s restrictions on cannabis products? The answer might lie with AppLovin, or even using creative language to get around certain words.  Plus, Aaron mentions not playing the price game—how you price products has an effect on branding. Why should THC beverages think about avoiding “cheap” pricing? BRÉZ is about having a good experience, and the price should reflect that.  Prescient AI is the world’s smartest marketing decision engine, powered by the most dynamic MMM. Forecast, test, optimize, and scale top-of-funnel spend with confidence. Visit https://prescientai.com/limited  Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.   Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ   And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik’s most unfiltered, uncensored thoughts.   Follow Nik: Twitter: https://www.twitter.com/mrsharma

Nik’s continuing his discussion of the most underutilized aspect in DTC marketing: landing pages.  Did you know all it takes is two hours and some creativity? Nik mentions thinking about landing pages in module sections to mix and match what you want to convey. First, you want your landing page to show what problem your product is trying to solve. Then, it’s time to position what you’re selling. How do you avoid saying something generic? Should you test headlines on Meta Ads? Does my copy have to actually be good? All of these things matter before you hit publish.  Plus, how does social proof play a role in your landing page? Nik shares an example of a brand who’s leveraging UGC and Instagram comments right on their front page.  And, it’s best to explain and educate your intended audience right off the bat. Things like supplements, food, etc. should all have ingredients listed. A brand story is also a way to inform your audience about exactly what (and who) you are.  Prescient AI is the world’s smartest marketing decision engine, powered by the most dynamic MMM. Forecast, test, optimize, and scale top-of-funnel spend with confidence. Visit https://prescientai.com/limited  Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.   Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ   And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik’s most unfiltered, uncensored thoughts.   Follow Nik: Twitter: https://www.twitter.com/mrsharma

What do most brands overlook?  Nik lays out why landing pages are one of the most overlooked—and most powerful—levers in growth marketing.  If you're pouring cash into media buying but not seeing conversions, it might not be your ads: it’s about what happens after the click. And, Nik breaks down the essential types of landing pages that move the needle, from hero product bundles and high-converting listicles to lead-gen pages, BYOB (build your own bundle) setups, and social proof-driven pages that build trust fast. What’s the difference between educating your audience and giving them a solution?  Landing pages are your brand’s best shot at turning curiosity into clicks, and clicks into customers.  Prescient AI is the world’s smartest marketing decision engine, powered by the most dynamic MMM. Forecast, test, optimize, and scale top-of-funnel spend with confidence. Visit https://prescientai.com/limited  Don’t forget to check out Nik’s helpful hacks here: nik.co/tiktokads nik.co/everydaydose Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.   Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ   And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik’s most unfiltered, uncensored thoughts.   Follow Nik: Twitter: https://www.twitter.com/mrsharma

Make no mistake, beverage is one of the hardest fields in DTC. Can you cut through the noise?  Nik’s got Andrew Deitsch, the Creative Director of drink company BRĒZ, on this week’s episode to talk the creative process in such a large and difficult field. Andrew’s a huge proponent of making 3D models to bring his ideas to life. With a team of designers and 3D renders, Andrew is able to help the visuals of their products become the first thing anyone notices.  Plus, how can you incorporate AI into your workflows? While you don’t want AI to create the entire strategy or design for you, you can definitely use it to fill in the gaps in media buys, ideation, and more.  And, how do beverage companies make the drinks look so ice cold and visually appealing? The secret is really a spray bottle and a creative director. Do you need lots of money to make it look good? Not necessarily.  Prescient AI is the world’s smartest marketing decision engine, powered by the most dynamic MMM. Forecast, test, optimize, and scale top-of-funnel spend with confidence. Visit https://prescientai.com/limited  Don’t forget to check out Nik’s helpful hacks here: nik.co/tiktokads nik.co/everydaydose Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.   Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ   And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik’s most unfiltered, uncensored thoughts.   Follow Nik: Twitter: https://www.twitter.com/mrsharma

New season, new guests. This episode’s guest has worked with Mr. Beast, Selena Gomez, and more—and you’ve definitely seen him on your own TV.  Nik’s got Kevin O’Leary of Shark Tank to give us the run down of entrepreneurship, creativity, and crowdfunding. He’s done everything from low-budget ads to working with multimillion dollar commercials. Why does creativity still matter, and how does bad creative affect the whole project? It matters more than we think. Is crowdfunding still relevant today?  Plus, why are some celebrity brands failing? The truth is, people smell BS from a mile away. The audience knows whether it's authentic or not, and that makes or breaks the products’ success.  And, what’s Kevin’s REAL opinion on Poppi after choosing not to invest in it on Shark Tank? He shares what he thinks of the product and why Shark Tank is the American Dream personified. Prescient AI is the world’s smartest marketing decision engine, powered by the most dynamic MMM. Forecast, test, optimize, and scale top-of-funnel spend with confidence. Visit https://prescientai.com/limited    Don’t forget to check out Nik’s helpful hacks here: nik.co/tiktokads nik.co/everydaydose Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.   Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ   And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik’s most unfiltered, uncensored thoughts.   Follow Nik: Twitter: https://www.twitter.com/mrsharma

What do Toys R Us and The Oodie have in common? They work with Instant, one of Australia’s fastest growing startups.   Nik’s got their CEO + Co-founder, Liam, to tell us everything about unlocking revenue, scaling, and developing a product that’s growing so fast. How is Instant redefining email marketing and using AI to do it? What does e-com look like in the future when we use even more AI? It doesn’t seem to be going away anytime soon.  Plus, let’s talk about retargeting strategies. A ton of brands are leaving money on the table when it comes to retargeting and poor optimization strategies. How can you revamp your processes to make sure you’re getting the money you want?  And, find out the secret to a 30-40x increase in ROI.  Instant turns browsers into buyers by supercharging your retention marketing. Double Your Revenue: Capture 2-3x more abandonment signals to power targeted re-marketing flows. Remembers your opt-ins: Keep opted-in shoppers remembered for longer while keeping Klaviyo updated. Automated Re-Marketing: Instantly notify your email or SMS platform when a subscriber abandons your site, triggering automated flows to bring them back. Learn from Instant at instant.one/limited Don’t forget to check out Nik’s helpful hacks here: nik.co/tiktokads nik.co/everydaydose Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.   Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ   And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik’s most unfiltered, uncensored thoughts.   Follow Nik: Twitter: https://www.twitter.com/mrsharma

You asked, Nik’s answering.   First, what’s up with increasing AOV? It really all starts with messaging that turns into leads. Encouraging people to subscribe or encouraging them to buy products that are commonly purchased together are two ways to amp it up. How should bundling work? Should you A/B test? Plus, how should you test new product concepts before launching? Nik gives two examples: one that’s quick and easy (if you have the $$, of course), and another that requires more time to grow organically, but costs way less.  And, find out how YOU can spot the greatest talent in marketing, besides stalking people on LinkedIn.  Instant turns browsers into buyers by supercharging your retention marketing. Double Your Revenue: Capture 2-3x more abandonment signals to power targeted re-marketing flows. Remembers your opt-ins: Keep opted-in shoppers remembered for longer while keeping Klaviyo updated. Automated Re-Marketing: Instantly notify your email or SMS platform when a subscriber abandons your site, triggering automated flows to bring them back. Learn from Instant at instant.one/limited Don’t forget to check out Nik’s helpful hacks here: nik.co/tiktokads nik.co/everydaydose Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.   Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ   And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik’s most unfiltered, uncensored thoughts.   Follow Nik: Twitter: https://www.twitter.com/mrsharma