LifeSci Continuum with Bill Schick

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LifeSci Continuum with Bill Schick

Bill Schick FCMO

31 episodes

1 month ago

Find out how a Fractional CMO can get the right questions answered from the right audience. https://meshagency.com/fcmo-fractional-cmo-fractional-marketing/ - Connect with Bill https://www.linkedin.com/in/founderandcdo/ Jim MacLeod Designer-turned-marketer, brand systems builder, and author of The Visual Marketer—a field guide that translates design fundamentals for marketers and founders. - Connect with Jim MacLeod: https://www.linkedin.com/in/jimmacleod/ - Jim’s Book: https://book.jimmacle...

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Find out how a Fractional CMO can get the right questions answered from the right audience. https://meshagency.com/fcmo-fractional-cmo-fractional-marketing/ - Connect with Bill https://www.linkedin.com/in/founderandcdo/ Jim MacLeod Designer-turned-marketer, brand systems builder, and author of The Visual Marketer—a field guide that translates design fundamentals for marketers and founders. - Connect with Jim MacLeod: https://www.linkedin.com/in/jimmacleod/ - Jim’s Book: https://book.jimmacle...

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Episodes (20/31)

LifeSci Continuum with Bill Schick

The 3 Branding Mistakes That Stop Product Growth | Jim Macleod

Find out how a Fractional CMO can get the right questions answered from the right audience. https://meshagency.com/fcmo-fractional-cmo-fractional-marketing/ - Connect with Bill https://www.linkedin.com/in/founderandcdo/ Jim MacLeod Designer-turned-marketer, brand systems builder, and author of The Visual Marketer—a field guide that translates design fundamentals for marketers and founders. - Connect with Jim MacLeod: https://www.linkedin.com/in/jimmacleod/ - Jim’s Book: https://book.jimmacle...

1 month ago

47 minutes

LifeSci Continuum with Bill Schick

Why Products Stall (use VOC to Fix It) | Dave Kern

Find out how a Fractional CMO can get the right questions answered from the right audience. https://meshagency.com/fcmo-fractional-cmo-fractional-marketing/ Connect with Bill https://www.linkedin.com/in/founderandcdo/ Connect with Dave Kern https://www.linkedin.com/in/david-kern-dkny/ Product stalls aren’t engineering problems—they’re listening problems. Dave Kern joins us to unpack practical Voice of Customer (VOC), why brand awareness matters before the sales call, and simple, low-cost wa...

1 month ago

47 minutes

LifeSci Continuum with Bill Schick

De-Risk with the Right Partners at the Right Time | Greg Lange

Partner sprawl stalling progress? A Fractional CMO prioritizes what moves revenue now. https://meshagency.com/fcmo-fractional-cmo-fractional-marketing/ Connect with Greg Lange https://www.linkedin.com/in/greg-lange-70bab04/ Early-stage medtech moves faster with the right partners. Greg Lange (Symbex) shares how to de-risk early, pick partners you can trust, and keep product + commercialization in lockstep. We cover founder archetypes, when to bring in reg/reimbursement, and the operat...

1 month ago

52 minutes

LifeSci Continuum with Bill Schick

The Productivity Playbook for Biotech Leaders | Katalin Szegner

Stuck in gridlock? Learn how a Fractional CMO can transform misalignment into momentum. https://meshagency.com/fcmo-fractional-cmo-fractional-marketing/ Connect with Bill: https://www.linkedin.com/in/founderandcdo/ Connect with Kata: https://www.linkedin.com/in/katalinszegner/ Biotech product leader Katalin “Kata” Szegner shares how to replace meeting chaos with structure: silent ideation, equal airtime, clear decision ownership, and customer-centric differentiation. We cover ending g...

1 month ago

52 minutes

LifeSci Continuum with Bill Schick

De-Risk and Master Phase Zero | Aaron Joseph & Russ Singleton

Work with Bill: https://meshagency.com/lets-connect/ - Aaron Joseph https://www.linkedin.com/in/ajosephprofile/ - Russ Singleton https://www.linkedin.com/in/russellsingleton/ Here’s the link to their blog series: https://www.mpo-mag.com/author/russell-m-singletonrodmaneditors-mpo-com/ 00:00 Introduction and guest bios (Aaron Joseph & Russ Singleton) 01:40 Backgrounds in medtech, compliance, and product development 03:40 What is Phase Zero in medical device development? 05:30 Why ...

2 months ago

51 minutes

LifeSci Continuum with Bill Schick

Stop Assuming The Market Will Say Yes | Jack O’Callaghan

Contact Bill: https://meshagency.com/lets-connect/ Follow Jack O’Callaghan - https://www.linkedin.com/in/jack-o-callaghan-5672636/ Founders don’t fail for lack of ideas—they fail for ignoring payers, regulators, and real user needs. Today I sit down with Jack O’Callaghan (Director, Business Development, Northeast Biomedical) about this very challenge. Jack explains why “build it and they will come” collapses in medtech. We get practical about payer and regulatory realities, user-needs...

2 months ago

52 minutes

LifeSci Continuum with Bill Schick

Translate Complex Science into Memorable Messaging | Elizabeth Lumpkin

Connect with Bill on LinkedIn: https://www.linkedin.com/in/founderandcdo/ Discover how an on-demand Fractional CMO can sharpen your story and accelerate growth—visit https://meshagency.com/fcmo-fractional-cmo-fractional-marketing/ Follow Elizabeth: https://www.linkedin.com/in/elizabethnoellumpkin/ 00:00 Intro 02:30 Miscommunication in Medicine 06:40 Founders Miscommunication 11:35 Assumptions in Language 14:25 Identifying Your Audience 16:40 Communicating Painpoints & Needs 20:32 ...

2 months ago

42 minutes

LifeSci Continuum with Bill Schick

Launching Healthtech Wearables in Hospitals | Shreya Divatia

In this episode of LifeSci Continuum, I sit down with Shreya Divatia. Shreya has spent a decade rescuing med-tech programs from hidden failure points and turning “it works in the lab” into “it works on a 102-year-old patient with spotty Wi-Fi.” Learn how I can help you buid a bridge between your business strategy and real growth as a Fractional Chief Marketing Officer. https://meshagency.com/fcmo-fractional-cmo-fractional-marketing/ Shreya Divatia https://www.linkedin.com/in/shr...

4 months ago

34 minutes

LifeSci Continuum with Bill Schick

Use an FCMO to Transform Marketing Waste into Full Throttle Growth

In this episode of LifeSci Continuum, I sit down with Pete Tortorell, GM/Managing Director of Omni International (now Revvity). Timestamps: 00:00 Intro 01:24 Pete’s Story 02:07 COVID19 Case Study 07:20 Good Marketing is Hard to Find 12:00 Working with MESH Interactive 13:32 Lead Generation 14:50 Measuring KPIs 17:20 The Value of a FCMO 24:30 Marketing Education 26:05 Marketing Competition 28:45 Traditional Marketing is Dead 31:15 Founder & CEO Advice When 2020 erased half of Omni ...

4 months ago

34 minutes

LifeSci Continuum with Bill Schick

Turn Your Bench-Top Idea into a Reimbursable Diagnostic | Laurel Nelson

In this episode of LifeSci Continuum, I sit down with Laurel Nelson (Founder, InnovexDx), who breaks down how diagnostics and life-science start-ups can actually commercialize when cash is tight and timelines keep slipping. Learn how I can help you grow your business as a Fractional Chief Marketing Officer. https://meshagency.com/fcmo-fractional-cmo-fractional-marketing/ Timestamps: 00:00 Intro 01:10 Laurel Nelson’s Career 02:50 Launching a Product with a Limited Budget 06:01 Common F...

4 months ago

43 minutes

LifeSci Continuum with Bill Schick

Get Better Leads at Your Conference | Bill Kenney

In this episode of LifeSci Continuum, I sit down with Bill Kenney, Founder of MEET (My Expo & Event Team), to unpack why most life science and med device trade show strategies fail—and how to fix them. Timestamps: 00:00 Intro 01:28 Bill Kenney’s Work in Bio-Tech 02:30 In-Person Inbound Marketing 03:20 How We Met 03:35 How to Get High Quality Leads at Tradeshows and Conferences 07:10 The Best Approach to Messaging at Tradeshow and Conferences 13:36 AIDA Framework 14:35 Communication...

6 months ago

49 minutes

LifeSci Continuum with Bill Schick

Tailor Your Pitch for VC | David Iannetta

Connect with Dave Iannetta on Linkedin: https://www.linkedin.com/in/dave-iannetta/ Interested in getting 18+ Years of Cheat Codes, Perspective, and Tips for Surviving Marketing in Life Sciences and Medical Devices? • Subscribe to Bill Schick’s Newsletter on LinkedIn https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=7154518390324281344 Or Connect with Bill directly on Linkedin https://www.linkedin.com/in/founderandcdo/ Timestamps: 00:00 Intro 00:55 Venture Capital I...

6 months ago

18 minutes

LifeSci Continuum with Bill Schick

How to Bring Pharma to Market by Mastering Brand, Story, and Value | Nara Daubeney

Follow Bill: https://www.linkedin.com/in/founderandcdo/ Contact Bill: https://meshagency.com/lets-connect/ Video Podcast: https://www.youtube.com/@BillSchickFCMO Audio Podcast: https://www.buzzsprout.com/2380430 Contact Nara Daubeney: https://www.linkedin.com/in/nara-daubeney/ _______________________________ Timestamps: 00:00 Intro 01:31 About Nara Daubeney PhD 04:25 Nara Daubeney’s Motivation 06:35 Demonstrating Value & Phaim Pharma 09:07 Start-up Founders Biggest Mistake 09:44 N...

7 months ago

31 minutes

LifeSci Continuum with Bill Schick

How to Maximize Your Pitch for Angel, VC, and IPO Investors | David Iannetta

Follow Bill: https://www.linkedin.com/in/founderandcdo/ Contact Bill: https://meshagency.com/lets-connect/ Video Podcast: https://www.youtube.com/@BillSchickFCMO Audio Podcast: https://www.buzzsprout.com/2380430 Follow Dave: https://www.linkedin.com/in/dave-iannetta/ _______________________________ Timestamps: 00:00 Intro 01:37 Telling a Story that Resonates with Angel Investors 03:23 Case Study 05:40 How to Pitch to Angel Investors 07:15 What Angel Investors Actually Care About 09:10 Build...

7 months ago

11 minutes

LifeSci Continuum with Bill Schick

What Are The 5 Stages of Buyer Awareness in the Life Sciences?

Follow Bill: https://www.linkedin.com/in/founderandcdo/Contact Bill: https://meshagency.com/lets-connect/Video Podcast: https://www.youtube.com/@BillSchickFCMOAudio Podcast: https://www.buzzsprout.com/2380430How to Tailor Your Messaging to Each Awareness Stage and Accelerate Your Life Science Sales:“Marketing doesn’t work for us.” Yeah, I hear that all the time. Honestly though, half the time you’re delivering the wrong message to your buyer at the wrong time. Impossible you say?&nb...

10 months ago

27 minutes

LifeSci Continuum with Bill Schick

How (and Why) to Maintain a Customer-Centric Focus When Planning Your Exit | Glenn Hanner

Follow Bill: https://www.linkedin.com/in/founderandcdo/Contact Bill: https://meshagency.com/lets-connect/Follow Glenn: https://www.linkedin.com/in/glenn-hanner-632291a/Video Podcast: https://www.youtube.com/@BillSchickFCMOAudio Podcast: https://www.buzzsprout.com/2380430In this episode of LifeSci Continuum, I'm thrilled to reconnect with Glenn Hanner as we dig into a critical challenge that many life science leaders face: the danger of tunnel vision when planning for an exit. Often, the excit...

1 year ago

28 minutes

LifeSci Continuum with Bill Schick

Life Science Marketing Agencies Exposed: Top Secrets Revealed | Marc Frechette

Follow Bill: https://www.linkedin.com/in/founderandcdo/Contact Bill: https://meshagency.com/lets-connect/Video Podcast: https://www.youtube.com/@BillSchickFCMOAudio Podcast: https://www.buzzsprout.com/2380430Follow Marc: https://www.linkedin.com/in/digitalmktggeek/This is the chat life science marketing agencies don’t want clients to watch. In this episode of LifeSci Continuum, I'm joined again by Marc Frechette. In this episode, Marc and I pull back the curtain on life science digi...

1 year ago

35 minutes

LifeSci Continuum with Bill Schick

Get More Leads with Customer Value Journey Mapping | Kathleen Mitchell

Follow Bill: https://www.linkedin.com/in/founderandcdo/Contact Bill: https://meshagency.com/lets-connect/Follow Kate: https://www.linkedin.com/in/canadiankate/ Video Podcast: https://www.youtube.com/@BillSchickFCMOAudio Podcast: https://www.buzzsprout.com/2380430In this episode of LifeSci Continuum, I'm joined again by Kathleen Mitchell as we dive into B2B content mapping and how to align your content strategy with overall business objectives. We explore the importance of customer-centri...

1 year ago

17 minutes

LifeSci Continuum with Bill Schick

How to Start a Life Science Company: Busting 3 New Founder Misconceptions | Karthik Ramachandran

Follow Bill: https://www.linkedin.com/in/founderandcdo/Contact Bill: https://meshagency.com/lets-connect/Follow Karthik: https://www.linkedin.com/in/kansasbioengineer/Video Podcast: https://www.youtube.com/@BillSchickFCMOAudio Podcast: https://www.buzzsprout.com/2380430In this episode of LifeSci Continuum, I'm joined by Karthik Ramachandran, a Biotech Executive and Co-Founder of Likarda, to tackle three major misconceptions that new life science founders face. We examine critical challen...

1 year ago

35 minutes

LifeSci Continuum with Bill Schick

How To Use Voice of Customer to Differentiate Your Medical Device | Glenn Hanner

Follow Bill: https://www.linkedin.com/in/founderandcdo/Contact Bill: https://meshagency.com/lets-connect/Video Podcast: https://www.youtube.com/@BillSchickFCMOAudio Podcast: https://www.buzzsprout.com/2380430In this episode of LifeSci Continuum, I’m joined by Glenn Hanner, FCMO and experienced marketing leader in the industry to explore how life sciences companies can tap into the power of storytelling and the voice of the customer to create product differentiation and develop new market nich...

1 year ago

36 minutes