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Life, Science and Marketing
Paul Avery
14 episodes
7 months ago

Airing monthly, BioStrata CEO, Paul Avery, engages in insightful conversations with leading science marketing experts from across the globe, delving deep into their life and career story, the areas of science that inspire them, and the marketing tips and tricks they have learned along the way.

Our aim is to provide life science marketers with the perfect resource to help them navigate the ever-changing and competitive landscape of our industry. We're hoping to arm you with industry-leading perspectives, expert insights, and innovative strategies, so you can stay ahead of the curve. The right knowledge can be your secret for success - access it by listening to Life, Science and Marketing.

Show more...
Marketing
Business,
Science,
Life Sciences
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All content for Life, Science and Marketing is the property of Paul Avery and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Airing monthly, BioStrata CEO, Paul Avery, engages in insightful conversations with leading science marketing experts from across the globe, delving deep into their life and career story, the areas of science that inspire them, and the marketing tips and tricks they have learned along the way.

Our aim is to provide life science marketers with the perfect resource to help them navigate the ever-changing and competitive landscape of our industry. We're hoping to arm you with industry-leading perspectives, expert insights, and innovative strategies, so you can stay ahead of the curve. The right knowledge can be your secret for success - access it by listening to Life, Science and Marketing.

Show more...
Marketing
Business,
Science,
Life Sciences
Episodes (14/14)
Life, Science and Marketing
John Kennett: Orchestrating marketing harmony across teams, simplifying complex science and embracing curiosity to drive innovation
1 year ago
41 minutes

Life, Science and Marketing
Haydn Boehm: Applying a scientist's curiosity to continuous marketing experimentation and the impact of AI on pharmaceutical R&D
1 year ago
57 minutes

Life, Science and Marketing
Paul Kippax: Leveraging deep scientific expertise to uncover hidden customer insights and open up new marketing opportunities in life science
1 year ago
49 minutes

Life, Science and Marketing
George Fradley: Bringing the patient voice into marketing through empathy, storytelling, and visionary leadership
1 year ago
45 minutes

Life, Science and Marketing
Jaleel Shujath: Applying scientific rigour to marketing through continuous experimentation, data analysis, and learning
1 year ago
36 minutes

Life, Science and Marketing
Regis Grenier: Unlocking internal insights to guide strategic marketing, always providing value to scientists, and building trust through genuine content
1 year ago
39 minutes

Life, Science and Marketing
Andrew Bertera: Combining scientific expertise with marketing and sales leadership, fostering cross-functional empathy, and keeping the customer at the centre
1 year ago
55 minutes

Life, Science and Marketing
Harrison Waid and Nick Clare: Key takeaways from a special edition episode focused on debating life science marketing vs sales
1 year ago
55 minutes

Life, Science and Marketing
Noah Konig: Combining psychology and marketing in life science, reaching niche expert audiences, and balancing confidence with continual learning
1 year ago
38 minutes

Life, Science and Marketing
Chris Thorne: The importance of proactive networking, conveying science effectively, and overcoming common obstacles in life science marketing
1 year ago
47 minutes

Life, Science and Marketing
James Smith: Insights on brand building, managing global teams, emerging tactics and understanding post-pandemic customer psychology.
2 years ago
48 minutes

Life, Science and Marketing
Natasha Zarach: Culturalising campaigns and international marketing in China to authentically engaging scientists and marketing innovations globally.
2 years ago
29 minutes

Life, Science and Marketing
Laura Haldane: From psychology to entrepreneurship, top tips on scientist networking, and LinkedIn tactics for global marketing success
2 years ago
43 minutes

Life, Science and Marketing
Klaudyna Johnstone: Behavioural secrets, AI for pathology, working in scaleups, and localising campaigns for global success
2 years ago
39 minutes

Life, Science and Marketing

Airing monthly, BioStrata CEO, Paul Avery, engages in insightful conversations with leading science marketing experts from across the globe, delving deep into their life and career story, the areas of science that inspire them, and the marketing tips and tricks they have learned along the way.

Our aim is to provide life science marketers with the perfect resource to help them navigate the ever-changing and competitive landscape of our industry. We're hoping to arm you with industry-leading perspectives, expert insights, and innovative strategies, so you can stay ahead of the curve. The right knowledge can be your secret for success - access it by listening to Life, Science and Marketing.