286: Why You Need To Stop Apologizing

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Life of And

Tiffany Sauder, IBJ Media

308 episodes

3 days ago

The Life of And podcast is for high-achieving women and working parents who are ready to stop living a life of “have to” and start designing a life they actually want. It’s a space where we talk honestly about the things we’re often afraid to admit — even to ourselves. The exhaustion. The ambition. The loneliness. The joy. The tension of wanting more without losing yourself in the process. If you’re in the thick of it — feeling stretched, tired, hopeful, driven — this is your invitation to take a breath, get real, and find your way back to your own Life of And.

All content for Life of And is the property of Tiffany Sauder, IBJ Media and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

286: Why You Need To Stop Apologizing

Life of And

32 minutes

1 month ago

286: Why You Need To Stop Apologizing

What if you could keep your edge in busy seasons without apologizing for your power away?

In this episode of Life of And, Tiffany sits down with mentor and recurring guest Brian Kavicky of Lushin to discuss the hidden cost of reflexive apologies and how to replace them with ownership, clarity, and momentum. They get into why “I’m sorry” often functions as self-protection (and subtle manipulation), when a genuine apology is warranted, and what to say instead so that relationships can strengthen and move forward.

Then, Tiffany and Brian connect this mindset to execution: the “cookbook” system for daily behaviors, scheduling what matters on your calendar, and using year-end energy to set meaningful goals for 2026. They also offer a virtual, two-part goal-setting experience built around Life’s Roadmap, bucket-list thinking, and friction-removal, so you don’t just dream; you do.

You’ll walk away with a framework to:

Ditch reflexive apologies and replace them with facts, ownership, and gratitude (“Thanks for your patience…here’s where I’m at”).
Spot real vs. faux guilt so you only apologize for actual value violations.
Run your “cookbook” like a pro. Block it on the calendar, measure it, and adjust fast when you slip.
Finish 2025 strong & set up 2026 with a practical plan.

Wish you could talk it out with BK? Good news, you can! Book time with Brian Kavicky here.

For more from Tiffany, sign up for her newsletter: https://tiffany-sauder.mykajabi.com/TS-Newsletter-Subscribe

Follow Tiffany on Instagram: https://www.instagram.com/tiffany.sauder

Check out Tiffany’s website: https://www.tiffanysauder.com

Mentioned in this episode:

Timestamps:

(00:00) Intro

(01:47) The impact of unnecessary apologies

(04:04) Alternatives to apologizing

(12:06) Real-life examples and reflections

(16:52) The trap of apologizing in sales

(19:10) Struggles with maintaining goals

(22:38) Managing a busy schedule

(24:30) The importance of goal setting

(28:36) Avoiding burnout and embracing adventure

Check out the apps and sponsor of this episode:

This episode is sponsored by Lushin. As part of our ongoing content partnership, Brian Kavicky joins the podcast monthly to share insights on leadership and sales. No compensation is received for referrals.
Created in partnership with Share Your Genius