Unless you have a DIY website, most of the technical work done to a professional website should be left to trained developers. That said, there are still some great, free webtools out there to help you with your site. In this episode of our podcast, PaperStreet Web Design and Marketing outlines the top 10 tech-related tools for your website that can help you analyze and improve your site.
Creating your own web content can be one of the easiest marketing options attorneys and professionals can pursue. You're certainly an expert in your field, so use that knowledge to create engaging and informative posts for your past and future clients.
In order to make the content creation process less daunting, PaperStreet outlines the top 10 web tools to use to help you craft the material and optimize it for SEO. (Bonus: Most of these tools are free!)
Google Ads may seem easy to set up, but it's not as user-friendly as it appears. Getting the highest ROI requires more than just clicking 'launch.' In this episode of PaperStreet's podcast , our team breaks down the top 5 tips to maximize your ad spend. Learn how to target the right keywords, optimize your campaigns, and avoid costly mistakes. Prefer to watch on YouTube? Click here.
Content writing for your law firm’s website is nothing like how an attorney usually writes. You need to be able to engage with your clients, answer their questions and format your content in a way that fits what search engines and AI are looking for. With that in mind, PaperStreet's host, Nancy, is joined by our Content Director, Allison, to discuss the top 10 most important tips to keep in mind.
Yes, the appearance of your website is important, but there are many other telltale signs that your website needs an update. In this episode of PaperStreet's podcast, our host Nancy interviews our Web Director and Creative Director to discuss some important technological and marketing-related reasons to refresh your website’s redesign.
Many law firms have had some experience with SEO or at least know the basic principles. In this episode of LEXclusive, however, we build upon that knowledge by outlining higher-level SEO concepts and explain how to utilize them on your website.
Podcasts episodes also available on YouTube.
Working with attorneys for over 20 years, PaperStreet is carefully monitoring the use of AI in the legal industry. While not all options will lead to marketing or legal success, PaperStreet was impressed with the efforts of Parambil. Our host, Nancy, interviews Parambil CEO Sara Dwyer to better understand how AI can assist with how attorneys can review medical records for their claims
Google Analytics is a free program that allows you to monitor your website’s performance for things like traffic, SEO date, conversions and more. PaperStreet’s team created this show to walk you through the most important data for attorneys and business owners to review.
If you prefer to watch the video, check out our YouTube channel today: https://www.youtube.com/watch?v=PFA3EVk3aA0&t=15s
Believe it or not, starting a podcast for your law firm is one of the lowest cost and easiest marketing strategies you can do. Listen to PaperStreet Web Design's podcast as we provide all of the information attorneys need to get your show started and how to write the best scripts.
Blogging is one of the most important marketing techniques a law firm can utilize. From SEO benefits to encouraging repeat site visitors, there is a host of benefits to regularly publishing your posts. As lack of ideas is often the key reason for infrequent posts, our host Nancy is joined by members of PaperStreet’s content team to present you with 10+ ideas for great blog topics.
At PaperStreet Web Design & Marketing, we’re quick to tell our clients how effective a search engine optimization (SEO) campaign can be. With keyword research, content optimization, blogging, technical work and link-building, it’s also one of the most well-rounded marketing techniques. That said, SEO does have inherent costs that come with a successful campaign, and this podcast episode outlines the costs to consider and also some money-saving tricks.
Staying current with your website isn’t the only thing attorneys and business owners need to keep in mind. Criteria such as poor navigation, generic images and outdated font are all things that can harm a potential client’s view of your site – and you as a law firm or business. Consider these 10 items outlined by the team at PaperStreet Web Design and Marketing as you plan for your new site or site redesign.
There's nothing wrong with trying to run the website for your business. That said, websites can be tricky to maintain and update. In this episode from PaperStreet Web Design and Marketing outlines some of the most common mistakes we see our clients make. From not optimizing your images properly to incorrectly submitting your site map, our team lets you know the hints you need to know to keep your site performing at its best.
Statistics suggest that many law firms don't set aside funds for a marketing budget. For those who do, the money is often spent quickly and not re-visited each year. In this episode of PaperStreet Web Design and Marketing's podcast, the team identifies some basic costs to keep in mind for both your website and digital marketing strategies.
Considering a new website for your law firm in 2024? If not, should you be? Join PaperStreet's Creative Director, Web Director and host, Nancy, as they discuss the top attorney website trends and tips for the new year.
Too many attorneys and other website owners don't fully appreciate the importance of a reliable website host. Cheaper is almost never better, as a strong web host helps with your website security, plugins and more.
Listen to PaperStreet's podcast to learns the ins and outs of website hosting, and what you should be asking your potential vendors.
In this episode, we talk to one of PaperStreet's clients, Bill Jawitz. Bill is a coach for attorneys, specializing in time management techniques. He presents the hallmarks of his teachings, including his "Eight Keys to Powerful Productivity." After the show, be sure to visit Bill's site and learn more about his trainings.
More important than many other marketing efforts, content marketing is a tremendously important element of any law firm marketing campaign. Let how to promote your brand and expertise as well as attract clients using our proven attorney content marketing tips in this episode of PaperStreet's podcast.
Social media marketing for law firms is much more complex than simply posting your news on LinkedIn. Listen to PaperStreet's team as they breakdown the goals, content, and designs needed for success.
Having a website for your law firm is only half the battle in many instances. In this episode, our host Nancy, is joined by CEO of PaperStreet, Pete, and Creative Director, Elyssa, to discuss what elements many attorneys neglect to include on their sites.
