Lets Run Facebook Ads: The Podcast

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Lets Run Facebook Ads: The Podcast

Nick Boddington

206 episodes

3 days ago

Join my FREE Facebook Ads Skool Community 👉 https://www.skool.com/theadsclinic/ Book a 30-minute Ads Review call 👉 https://www.theadsclinic.com/adsreviewcalendar Meta ads have changed—are you keeping up? In this episode, we dive into the 2025 Meta Ads Playbook and explore how the game has shifted from audience hacks and micro-targeting to AI-driven automation and Advantage+ campaigns. Nick shares the exact ad strategies he’s used to scale over 200 businesses profitably, breaking down what’s ...

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Entrepreneurship,

All content for Lets Run Facebook Ads: The Podcast is the property of Nick Boddington and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Join my FREE Facebook Ads Skool Community 👉 https://www.skool.com/theadsclinic/ Book a 30-minute Ads Review call 👉 https://www.theadsclinic.com/adsreviewcalendar Meta ads have changed—are you keeping up? In this episode, we dive into the 2025 Meta Ads Playbook and explore how the game has shifted from audience hacks and micro-targeting to AI-driven automation and Advantage+ campaigns. Nick shares the exact ad strategies he’s used to scale over 200 businesses profitably, breaking down what’s ...

Show more...

Entrepreneurship,

Episodes (20/206)

Lets Run Facebook Ads: The Podcast

How His First $20 Facebook Ad Turned Into 3 Clients in 24hrs

🚀 In this episode, I breaks down how Harry went from starting his first joinery business to generating 4 qualified leads and 3 bookings in just 24 hours with a simple Facebook Ads (Meta Ads) campaign - all on a $20 budget. I share how to craft attention-grabbing video ad hooks that convert, the importance of broad targeting and letting Meta’s algorithm work, ad setup for lead generation campaigns, why lazy marketing no longer works and how to stand out with the right creative. Whether ...

3 days ago

8 minutes

Lets Run Facebook Ads: The Podcast

Why Your Complicated Meta Ads Strategy Is Costing You Sales

In this episode of Let’s Run Facebook Ads, Nick Boddington breaks down why overcomplicated Meta Ads strategies are a thing of the past. Discover how Advantage+ campaigns, broad targeting, and campaign budget optimisation can help you get better results without juggling endless ad sets and placements. Nick shares a real-life client story—complete with creative testing, emotional hooks, and winning angles—that shows exactly how to focus on Facebook and Instagram ads that convert. If you’r...

2 weeks ago

11 minutes

Lets Run Facebook Ads: The Podcast

Stop Being Emotional About Your Ads and Start Succeeding

In this episode of Let’s Run Facebook Ads, Nick Boddington tackles one of the biggest mistakes advertisers make - getting too emotional about their ads. We break down why the “set it and forget it” days of Facebook advertising are over, how data-driven decisions beat gut feelings every time, and the mindset shift you need to scale profitably. From ROAS and campaign testing to adapting in a tougher ad landscape, discover how to run smarter, not more sentimental, Facebook ads. BUT THERE'S MORE....

3 weeks ago

11 minutes

Lets Run Facebook Ads: The Podcast

Funnels Demystified: How to Simplify Your Meta Ad Strategy

In this episode of Let’s Run Facebook Ads, Nick Boddington unpacks one of the most misunderstood aspects of running successful Meta ad campaigns: the funnel strategy. If you’ve been told you must run Top of Funnel (TOF), Middle of Funnel (MOF), and Bottom of Funnel (BOF) ads to be successful—this episode is for you. Nick dives deep into when full-funnel structures matter and when they’re just overkill—especially if you're working with limited budgets. He breaks down how cold audience targetin...

1 month ago

8 minutes

Lets Run Facebook Ads: The Podcast

Crack the Code: Facebook Ad Objectives Explained

In this episode, Nick breaks down the core Facebook ad objectives —Awareness, Engagement, Traffic, and Sales —using a real-world example of user behaviour on social media. He explains how each objective aligns with different stages of the customer journey and how advertisers can effectively structure campaigns around them. Whether you're running ads that spark curiosity or drive clicks and conversions, this episode gives you practical insights to optimise performance and understand what your ...

1 month ago

7 minutes

Lets Run Facebook Ads: The Podcast

Retargeting Ads 101: How to Make Them Work For You

We've all heard of 'retargeting' customers but, what does it actually mean? And how do retargeting campaigns work? Nick and Michael sit down to discussed the basics of retargeting: what it is, the different metrics you can use to retarget lost customers and best practices for your retargeting campaigns. We also discuss how social media algorithms work to show you the right content at the right time, website tracking and how to get more sales from customers who've already bought from you. BUT ...

1 month ago

27 minutes

Lets Run Facebook Ads: The Podcast

Why You SHOULDN'T Listen to Meta's Ad Advice

In today's episode, Nick discusses one of the biggest pains when it comes to Meta advertising: calls from Meta. While you may get recommendations in Ads Manager or even from representatives calling you, their advice might not always be the right thing for your business. He outlines why this is and what advice you should be following, including his own Skool community where you can learn how to build and optimise your ads for free. BUT THERE'S MORE... If you need help with your Face...

1 month ago

9 minutes

Lets Run Facebook Ads: The Podcast

Fix Your Funnel: Choosing the Right Meta Ad Objective

In this episode, Nick Boddington explores how choosing the right Meta ad campaign objective sets the stage for success in your ad funnel. Through real-world client examples—including a supplement course brand with a troubled agency history—Nick highlights where many advertisers go wrong and how to realign their funnel to drive conversions. He shares actionable insights on diagnosing campaign issues, avoiding wasted ad spend, and optimising Facebook Ads Manager for better results. If your Meta...

2 months ago

11 minutes

Lets Run Facebook Ads: The Podcast

Why You Should Be Using AI Tools in Meta Ads Manager

In this episode of Let’s Run Facebook Ads, Nick Boddington explores the evolving role of AI within Meta’s Ads Manager. Prompted by a conversation with a long-time client, Nick breaks down how Meta’s AI tools - like automated ad copy generation - are already influencing campaign strategies and what this means for advertisers. He also reflects on Mark Zuckerberg’s vision of a future where businesses simply describe their goals, and AI handles the rest. Should media buyers be worried? Tune in to...

2 months ago

10 minutes

Lets Run Facebook Ads: The Podcast

You’re Using the Wrong Objective (But It’s Not Your Fault)

In this episode of Let’s Run Facebook Ads, host Nick Boddington returns to a foundational topic that continues to trip up advertisers—the most common mistakes made in Facebook ad campaigns. Whether you're new to Facebook advertising or a seasoned marketer, these pitfalls can cost you time, budget, and performance. Nick shares the missteps he frequently sees, even among regular listeners, and provides practical guidance on how to avoid them. From improper ad targeting to under-optimised lead g...

2 months ago

7 minutes

Lets Run Facebook Ads: The Podcast

Facebook Ad Budgets: What Should You Actually Spend?

In this episode of Let’s Run Facebook Ads, host Nick Boddington tackles one of the most frequently asked questions in digital marketing: How much should you spend on Facebook ads? Whether you're new to Facebook advertising or looking to refine your existing strategy, understanding how to allocate your ad spend is crucial to success. Nick breaks down the core principles behind Facebook Ads budgeting, helping you determine the optimal daily or campaign-level spend based on your business size, g...

2 months ago

7 minutes

Lets Run Facebook Ads: The Podcast

16 Quick Wins for Higher-Quality Leads

In this episode of Let’s Run Facebook Ads, host Nick Boddington dives deep into one of the most sought-after goals in the Facebook advertising space—lead generation. As many businesses shift focus from eCommerce to service-based models, generating high-quality Facebook leads has never been more crucial. Nick breaks down the common frustrations advertisers face—such as low-quality leads, bots, and mismatched demographics—and offers practical solutions for refining your Facebook ad targeting an...

3 months ago

18 minutes

Lets Run Facebook Ads: The Podcast

We Tested Instant vs Website Forms — Here’s What We Found

In this episode, Nick Boddington focuses on a hot topic in Meta advertising: Facebook Instant Forms vs. Website Lead Forms. He shares up-to-date insights on how Meta’s lead generation tools are evolving and what advertisers need to consider when deciding between in-platform forms and directing users to external landing pages. We look at the pros and cons of Instant Forms, how they integrate with CRMs, and emphasises the importance of testing both formats due to Meta's ongoing changes. BUT THE...

3 months ago

12 minutes

Lets Run Facebook Ads: The Podcast

Creative First: The Real Driver of Facebook Ad Results

In this episode of Let’s Run Facebook Ads, host Nick Boddington dives deep into the role of creative in Meta advertising campaigns. He explores the significance of ad visuals, messaging, and split testing to drive performance on Facebook and Instagram. Nick emphasises the difference between creative fatigue and poor results from underperforming content, offering tactical insights to refresh ad strategies. Whether you're just starting out with advertising or a seasoned veteran, this episode pr...

3 months ago

13 minutes

Lets Run Facebook Ads: The Podcast

Stop Guessing: Test Your Hooks Like This

In this episode of Let’s Run Facebook Ads, host Nick Boddington dives deep into the strategy of hook testing—a powerful, cost-effective method for identifying high-performing creatives before launching full-scale conversion campaigns. Learn why traffic campaigns are ideal for testing, how to gauge audience engagement, and why understanding your ad hooks can dramatically improve your Facebook ad performance. Whether you're running e-commerce, lead generation, or email marketing funnels, this e...

3 months ago

13 minutes

Lets Run Facebook Ads: The Podcast

AI Image Generation: How Will AI Affect Advertising?

In this episode, Nick is joined by colleague Michael to discuss the launch of ChatGPT's new AI image generation. We talk about how AI has progressed, the different uses for these tools and how it will affect your businesses and the wider landscape of advertising. AI is here to stay so learning how to best utilise it for your business will make you more efficient and help you reimagine and revitalise your ad accounts. BUT THERE'S MORE... If you need help with your Facebook ads, then join The ...

4 months ago

34 minutes

Lets Run Facebook Ads: The Podcast

How to AVOID Making Mistakes When Running Meta Ads

Managing digital ad budgets can be a high-stakes game, and in this episode, we uncover the real challenges behind it. From unexpected invoices and ad spend mishaps to the critical role of transparency in agency-client relationships, we break down the risks businesses face when outsourcing marketing. We discuss how blind trust can lead to costly mistakes, the importance of monitoring campaigns closely, and key strategies to ensure your budget is spent wisely. BUT THERE'S MORE... If you ...

5 months ago

14 minutes

Lets Run Facebook Ads: The Podcast

Major Meta Updates – What’s Changing for Advertisers?

Big changes are happening in Meta’s ad platform, and in this episode, Nick Boddington is joined by James Urquhart and Michael to break them down for you. From the removal of audience exclusions to the shifting nature of Meta’s database, they explore what these updates mean for advertisers and how to adjust your strategy. Plus, the episode kicks off a new segment, What’s Better on Meta?, covering the latest platform updates. Tune in to stay ahead of the game and keep your Facebook ad campaigns...

5 months ago

17 minutes

Lets Run Facebook Ads: The Podcast

Hold Rate: The Most Important Metric You're NOT Using on Facebook Ads

In this episode of Let’s Run Facebook Ads with Nick Boddington, dive into the power of video ads and why you shouldn't ignore the hold rate metric in Meta campaigns. Nick shares practical strategies for creating engaging video ads, using text overlays for maximum impact, and optimising your creatives for better conversions. Discover why video content is crucial for audience engagement and how to structure your Meta ad campaigns for success. If you're looking to enhance your video ad strategy ...

6 months ago

10 minutes

Lets Run Facebook Ads: The Podcast

How To Test Headlines on a Low Budget

In this episode of Let’s Run Facebook Ads with Nick Boddington, discover how to test and refine ad headlines without breaking the bank. Nick shares proven methods for running low-budget tests that deliver high-impact results, helping you identify winning creatives and boost your Meta ad performance. Learn budget-friendly strategies for A/B testing, optimising headlines for engagement, and scaling successful campaigns efficiently. Whether you’re managing e-commerce ads or lead generation campa...

6 months ago

17 minutes