Bridging the Gap Between Product Management & Product Marketing with Daria Love, Director of Product Marketing at the Trans.eu Group

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Lessons In Product Management

Path2Product

155 episodes

4 days ago

Path2Product's Mission is to bridge the gap in product management experience for aspiring product managers, so the Lessons In Product Management podcast is here to support that effort, as well as provide valuable insights to existing PMs and PM leaders.

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Bridging the Gap Between Product Management & Product Marketing with Daria Love, Director of Product Marketing at the Trans.eu Group

Lessons In Product Management

47 minutes 28 seconds

5 months ago

Bridging the Gap Between Product Management & Product Marketing with Daria Love, Director of Product Marketing at the Trans.eu Group

🔑 Summary:

In this insightful conversation, Daria Love unpacks the often-blurred boundaries between product marketing and product management. She shares practical frameworks for collaboration, the importance of go-to-market (GTM) roadmaps, and how product managers and marketers can set each other (and the product) up for success. The episode is packed with strategic and tactical takeaways for PMs looking to deepen partnerships with product marketers.

⏱️ Key Topics & Timestamps:

01:45 – Daria’s BackgroundDaria shares her 14+ years in B2B SaaS and how she found her niche in product marketing.

03:39 – Her Favorite Area in PMMGo-to-market strategy and product launches—why she loves the unpredictable, cross-functional work.

06:22 – AI and RepositioningThe impact of market waves like AI on positioning and the tension between PM and PMM around messaging.

07:55 – Dual Roadmaps: Product vs. GTMDaria advocates for separate product and GTM roadmaps to avoid unrealistic launch expectations.

10:51 – Internal Stakeholder CommunicationClarifying responsibilities between PMs and PMMs when communicating launch plans internally.

12:34 – Product Adoption OwnershipWhy adoption is a shared responsibility and how PMMs help segment, enable, and message for different audiences.

17:04 – Avoiding Siloed Customer ResearchCollaboration between PM, PMM, and CS when interviewing customers, collecting feedback, or creating case studies.

22:35 – The Importance of SegmentationDaria and the host dive into how segmentation influences prioritization, measurement, and strategy.

26:42 – Building for the Wrong CustomersA cautionary tale: companies evolving past SMB but still building for them.

30:08 – Releases vs. LaunchesDaria breaks down tactical coordination between code readiness and marketing readiness.

33:24 – Early Involvement in the RoadmapHow PMs can benefit from involving PMMs at the ideation stage for better market alignment.

36:51 – Code Is Only 30% of the WorkWhy launch readiness requires internal training, customer education, and coordinated campaigns.

40:07 – Risks of Premature Feature ReleasesReleasing to production without internal enablement can erode trust and hinder adoption.

44:12 – Empathy for Internal PartnersPMs must support and enable internal teams like they do engineers to ensure successful product rollouts.