
Leadr. Podcast host Steph Pliha welcomes Hasan Ertas, CEO of Exin Health AI, for a conversation about leadership, medtech innovation, and the future of AI for surgical documentation.
Drawing from his time at Stryker and Intuitive Surgical, Hasan reveals how OR Genie uses speech and vision AI to transform how nurses capture intraoperative data.
For medtech professionals, this episode is a masterclass in bringing meaningful automation into one of the most complex environments in healthcare.
TIMESTAMPS:
00:00 – Intro: Meet Hasan Ertas, CEO of Exin Health AI
03:45 – From Stryker to Intuitive: Lessons in engineering and leadership
09:20 – The power of attitude over resume
13:10 – Culture and decision-making at Intuitive Surgical
18:50 – The inefficiencies hiding inside the OR
22:30 – The origin of OR Genie and how it works
27:10 – Speech and vision AI in surgical documentation
33:45 – How OR Genie prevents errors and expired implants
39:00 – Integration with EMRs and ASC strategy
44:20 – The future of AI in healthcare and responsible innovation
52:00 – Mentors, books, and leadership principles that shaped Hasan
57:40 – Closing reflections on curiosity and lifelong learning
Get in touch with our Guest Speaker:
Hasan Ertas: https://www.linkedin.com/in/hasan-ertas-226430/
Exin Health AI: https://exinhealth.ai/
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