Hey listeners welcome to leading with curiosity today is exciting We have Loretta Tarozaita, former TV journalist and news anchor from Lithuania, who has taken so much of that experience into a completely new career, and we were just exploring offline how we have a lot in common.
My life as a former professional athlete now doing something completely different, but bringing with us all those experiences and then both in businesses and service to other people.
We're going to use me as a case study again today, which I'm very selfishly glad that we're doing because I'm going to learn a lot, but I really feel like for the listeners it's going to help you really see here and feel the work that Loretta does around brand and executive presence.
Introductions and background
Loreta shared her journey from TV journalist in Lithuania to business storyteller. Nate assessed his company's brand and executive presence and scored lower than expected due to a gap between marketing and core values.
Assessing brand and executive presence
Loreta analyzed Nate's scores, finding the brand presence in an "emergency stage" while executive presence was higher. Nate confirmed answering more from personal experience than representing his camp.
Opportunities in storytelling and video content
Loreta saw the potential to humanize the brand through athletes' stories from recruitment to graduation, captured organically. Nate's alumni could film testimonials strengthening community and values over marketing hype.
Building community through shared experiences
Nate aims to shift from one-person recruitment to alumni-empowering friends to attend. Loreta advised sharing families' experiences through social media to drive retention and recruitment through shared joy.
Expanding reach through media relationships
Loreta suggested contributing articles globally to spread unique stories and validate leadership. Nate wondered how a part-time team could achieve this; Loreta proposed alumni and niche sports media relationships for local and international influence.
Next steps in humanizing the narrative
Loreta encouraged focusing on social platforms to better integrate messaging and storytelling. Nate gained clarity that simplifying communication through a human lens could evolve the brand with existing resources instead of additional workload.