If you are deciding how to position your business in the market, set your organizational values or plan a vision, you may need to find your Strategic Narrative.
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Guillaume Waitr was in the process of publishing one of his highly successful The Next Narrative blogs when he came across some mental dissension when comparing the terms story and narrative. After reflecting on this, Guillaume was hit with a revelation. These two terms were used interchangeably in business and psychology constantly but were actually different. The story has a beginning, middle and end like a movie, while a narrative is the ongoing collection of beliefs and perspectives behind many interconnected stories. Guillaume delved into narrative deeper and discovered that each business has it’s own narrative and through identifying and aligning it, business can develop their own Strategic Narrative.
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Celebrating 50 episodes and our 3rd season with you!
Listen to this podcast episode with Guillaume Wiatr, originally from France, now based in Seattle.
I'm flying high right now because I was pretty vulnerable in this episode. We used me as an example. Guillaume is a creator of Strategic Narrative, the business strategy consulting and coaching methodology for entrepreneurial leaders and professional service firms.
He looks young, but for like 30 years he's worked with some big, big consulting firms. He's founded several companies. He's worked with organizations like Microsoft and the Gates Foundation, AIG.
He walked me through some of his methodologies as I'm exploring this inflection point that I'm in my career and my business. We took a gamble by using me as the example and I have a feeling it's going to resonate with you the listener.
We jump right into what we mean by Strategic Narrative, his trademark methodology.
If you're wondering where you're at in positioning your company or your team's vision and your strategy, this was super helpful for me. This is free advice, some coaching, and a bit of consulting. Enjoy.
Guillaume explained strategic narrative is a system of interconnected stories that shape one's mindset, language, and actions to achieve goals more efficiently.
Guillaume emphasized building an authentic narrative from the inside-out to avoid distractions, focus on core values, and efficiently reach one's desired future through small consistent actions.
Nate aims to scale their impact by growing a team of coaches to serve more leaders, as they successfully did in their hockey development business, moving from sole proprietor to leader.
Guillaume stressed developing one's authentic expertise through publishing seeds of ideas continuously to clarify perspective for differentiated impact, like coaching from experience.
Guillaume suggested prototyping ideas quickly through publishing to build confidence in one's message and overcome doubts, focusing outward on small actions over big plans.
Guillaume recommended cultivating ideas through presence like walks, then publishing seeds immediately online to develop expertise iteratively through feedback in a low-risk yet impactful way.