Bob Langert, former VP of Corporate Social Responsibility and Sustainability at McDonald's, and Jay Barney, author of ‘The Secret of Culture Change’, join Tobias Sturesson to explore the nuanced journey of leading transformational change within an organisation. Drawing from decades of experience, Bob shares how McDonald's navigated criticism to embrace a proactive approach to social responsibility, while Jay highlights the significance of actions over words in fostering a true cultural shift.
Tune in to this episode as we explore:
Navigating criticism and fostering partnerships
Actions as the foundation for cultural change
Embracing vulnerability to strengthen trust
The journey from defensiveness to proactivity
Trust and its impact on business success
Inspiring change through leadership actions
Building authentic stories from transformative practices
Links mentioned:
‘The Secret of Culture Change’ by Jay Barney
‘You Can Culture: Transformative Leadership Habits for a Thriving Workplace, Positive Impact and Lasting Success’ is now available here.
