Most AI marketing falls flat because it forgets the human on the other side. We sit down with Mike Montague, agency leader, author, and voice for human-first AI, to unpack a practical playbook that helps law firms reach the right clients at the right moment without resorting to spammy tactics or generic copy. Mike traces his path from tech and radio to sales and AI-driven marketing, then shows how to flip the script on volume-based outreach. Instead of blasting the internet, we talk about sp...
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Most AI marketing falls flat because it forgets the human on the other side. We sit down with Mike Montague, agency leader, author, and voice for human-first AI, to unpack a practical playbook that helps law firms reach the right clients at the right moment without resorting to spammy tactics or generic copy. Mike traces his path from tech and radio to sales and AI-driven marketing, then shows how to flip the script on volume-based outreach. Instead of blasting the internet, we talk about sp...
S03E102 How Human Chat Service Can Increase Lead Flow by 50% with Ted DeBettencourt
Leadership In Law Podcast
28 minutes
2 weeks ago
S03E102 How Human Chat Service Can Increase Lead Flow by 50% with Ted DeBettencourt
We sat down with Ted DeBettencourt, a JD-MBA turned legal marketing operator, to unpack how human-led chat, built on empathy and speed, can lift qualified leads by 50 percent or more. Ted shares the origin story of firing generic chat vendors, answering chats himself, and scaling to nearly 100 agents serving 1,100 firms, while measuring everything from response time to tone. We walk through what actually drives intake performance: 12-second response windows, custom scripts per practice area ...
Leadership In Law Podcast
Most AI marketing falls flat because it forgets the human on the other side. We sit down with Mike Montague, agency leader, author, and voice for human-first AI, to unpack a practical playbook that helps law firms reach the right clients at the right moment without resorting to spammy tactics or generic copy. Mike traces his path from tech and radio to sales and AI-driven marketing, then shows how to flip the script on volume-based outreach. Instead of blasting the internet, we talk about sp...
