Most AI marketing falls flat because it forgets the human on the other side. We sit down with Mike Montague, agency leader, author, and voice for human-first AI, to unpack a practical playbook that helps law firms reach the right clients at the right moment without resorting to spammy tactics or generic copy. Mike traces his path from tech and radio to sales and AI-driven marketing, then shows how to flip the script on volume-based outreach. Instead of blasting the internet, we talk about sp...
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Most AI marketing falls flat because it forgets the human on the other side. We sit down with Mike Montague, agency leader, author, and voice for human-first AI, to unpack a practical playbook that helps law firms reach the right clients at the right moment without resorting to spammy tactics or generic copy. Mike traces his path from tech and radio to sales and AI-driven marketing, then shows how to flip the script on volume-based outreach. Instead of blasting the internet, we talk about sp...
S02E88 Social Media Marketing for Law Firms with Ian A. Harrington
Leadership In Law Podcast
34 minutes
3 months ago
S02E88 Social Media Marketing for Law Firms with Ian A. Harrington
Social media expert Ian A. Harrington pulls back the curtain on what works for law firms in the digital space during this eye-opening conversation. Having helped generate hundreds of millions in case value for personal injury and workers' compensation firms, Ian's message is clear: social media represents the most cost-effective marketing channel available to attorneys today, but only if you're willing to show up consistently. Unlike traditional marketing, where you can throw money at the pr...
Leadership In Law Podcast
Most AI marketing falls flat because it forgets the human on the other side. We sit down with Mike Montague, agency leader, author, and voice for human-first AI, to unpack a practical playbook that helps law firms reach the right clients at the right moment without resorting to spammy tactics or generic copy. Mike traces his path from tech and radio to sales and AI-driven marketing, then shows how to flip the script on volume-based outreach. Instead of blasting the internet, we talk about sp...
