Most AI marketing falls flat because it forgets the human on the other side. We sit down with Mike Montague, agency leader, author, and voice for human-first AI, to unpack a practical playbook that helps law firms reach the right clients at the right moment without resorting to spammy tactics or generic copy. Mike traces his path from tech and radio to sales and AI-driven marketing, then shows how to flip the script on volume-based outreach. Instead of blasting the internet, we talk about sp...
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Most AI marketing falls flat because it forgets the human on the other side. We sit down with Mike Montague, agency leader, author, and voice for human-first AI, to unpack a practical playbook that helps law firms reach the right clients at the right moment without resorting to spammy tactics or generic copy. Mike traces his path from tech and radio to sales and AI-driven marketing, then shows how to flip the script on volume-based outreach. Instead of blasting the internet, we talk about sp...
BONUS How AEO Is Replacing SEO—And What Your Law Firm Needs to Do About It
Leadership In Law Podcast
26 minutes
3 months ago
BONUS How AEO Is Replacing SEO—And What Your Law Firm Needs to Do About It
Search is changing—and fast. If your law firm is still relying on old-school SEO tactics alone, you’re already behind. In this 30-minute workshop, Marilyn Jenkins breaks down the rise of Answer Engine Optimization (AEO)—what it is, why it matters, and how law firms can adapt to stay visible, relevant, and profitable in an AI-driven world. You’ll discover: Why Google’s new AI Overviews and zero-click searches are reshaping how people find legal services The difference between SEO and AEO—and w...
Leadership In Law Podcast
Most AI marketing falls flat because it forgets the human on the other side. We sit down with Mike Montague, agency leader, author, and voice for human-first AI, to unpack a practical playbook that helps law firms reach the right clients at the right moment without resorting to spammy tactics or generic copy. Mike traces his path from tech and radio to sales and AI-driven marketing, then shows how to flip the script on volume-based outreach. Instead of blasting the internet, we talk about sp...
