Welcome back to Leadership Cafe! In this episode, host Sally Mildren sits down with creative branding expert Rochelle Serna - the founder of Beachy Keen Creative and the visionary behind the Leadership Cafe brand. Together, they dive deep into the heart and soul of what truly makes a brand powerful, exploring why branding is so much more than just logos and color palettes. Rochelle shares her unique approach to blending purpose, strategy, and creativity, offering practical tips on how entrepreneurs can craft a digital presence that truly reflects their passion and values.
From uncovering the foundational work every brand needs to succeed, to knowing when a rebrand is actually necessary, this conversation is packed with insights that will help you bring more clarity and connection to your business. Sally and Rochelle also cover the evolving role of websites, the importance of meaningful storytelling, and even touch on the brave new world of AI-powered photography for businesses.
Whether you’re a seasoned entrepreneur, a marketing pro, or just getting started on your leadership journey, this episode is full of inspiring advice and a few personal stories that will help you create a brand (and a business) you’re truly proud of. Grab your favorite mug and join us in the cafe!
The Leadership Cafe is a free community for marketers to share community, ideas, education, and resources. It is hosted on Circle, a private community so we don’t have to deal with social media. Why? Because we don’t like our coffee cold, no bots, spam, or drama! Just warm-hearted goodness to share among friends. Join us for free at theleadershipcafe.com
https://beachykeencreative.com/
https://beachykeencreative.com/ai-and-aloha https://beachykeencreative.com/dream-brand