When we lead together, it becomes easier to notice the purpose that’s guiding us, because we start to pay attention to it.  It’s in the coming together, in creating what only this group of people can create that we can find an aligned purpose. But not at the expense of the humans, never at the expense of the people in the system.  When we lead together, it becomes easier to notice the purpose that’s guiding us, because we start to pay attention to it.  Understanding that it’s not something you do once and forget about until you get tired of the company colours or your website starts to look out of fashion. Organizational purpose is evolutionary – it changes as we change, as our products and services mature and pivot, as our clients grow and drift.  Like any strategic intention, it’s dynamic and adaptive. 

Read the blog article http://www.leadtogether.co/news/2020/...​ Co-author Susan Basterfield shares some insight into the topic of purpose in this video.