Branding versus lead generation

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Law Firm Practice Management Advice

Stange Law Firm

17 episodes

2 weeks ago

Stange Law Firm, PC President Kirk C. Stange presents the "Law Firm Practice Management Advice" Podcast! For many years, Mr. Stange has regularly contributed to his practice management advice blog and now he is bringing his business background to the airwaves. Mr. Stange aims to guide listeners on business, marketing, and other issues related to law practice management.

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Branding versus lead generation

Law Firm Practice Management Advice

12 minutes

7 months ago

Branding versus lead generation

This podcast discusses the difference between branding and lead generation in advertising. Branding focuses on building long-term visibility and reputation, while lead generation aims to attract potential clients immediately. Branding efforts like billboards and sponsorships take time to show results, whereas lead generation through targeted ads prompts direct client engagement. Law firms should choose their approach based on their goals and available resources.

This episode is based on two articles written by Kirk Stange:

Why Businesses Must Distinguish Between Branding and Lead Generation on Entrepreneur.
Branding versus lead generation in law firm advertising Law Firm Practice Management Advice.