In this episode, Kirk Stange contends that law firms can no longer ignore ChatGPT. As more people turn to AI tools (not just Google) to search for legal information, firms must start aligning their marketing and online presence for that environment. He warns that firms risk falling behind if they don’t adapt to how AI may drive referrals and client acquisition.

This podcast is based on an article: Law firms need to be thinking about ChatGPT

On this episode, Kirk Stange emphasizes that lawyers should focus on building an emotional connection during consultations. Listening carefully, showing empathy, and engaging fully can help clients feel understood, which can increase trust, attract more clients, and improve satisfaction.

This podcast episode is based on an article on the Law Firm Practice Management Advice blog titled: Are you making an emotional connection in consultations?

On this episode, Kirk Stange explores whether press releases are still an effective marketing tool for law firms. He discusses how press releases can help build visibility and credibility when used strategically, but also why they must be timely, newsworthy, and part of a broader marketing plan to truly make an impact.


This episode is based on an article on our Law Firm Practice Management Advice blog: Are press releases an effective marketing strategy?

On this episode, Kirk Stange emphasizes that law firms must uphold ethical duties of competence, diligence, and communication. Using tools like checklists, team oversight, and caseload management helps prevent delays and maintain quality. Meeting these standards supports both client satisfaction and a successful practice.

This podcast is based on an article on our blog, Law Firm Practice Management Advice: Ensuring competence, diligence, and communication

In this podcast episode, Kirk Stange warns law firms against using duplicate content on their websites, as it can hurt search engine rankings and reduce visibility. He recommends creating unique, focused pages for different legal topics and regularly updating content to maintain originality and improve SEO.

This episode is based on an article titled: Beware of duplicate website content

In this episode, Kirk Stange talks about how ​meeting productivity metrics is vital for law firms to fulfill obligations to clients and maintain financial health. Employees must understand and meet their productivity goals, as failure to do so can lead to dissatisfied clients and financial strain on the firm. Proactive measures, such as regular performance reviews and clear communication of expectations, help ensure that staff remain aligned with the firm's objectives.​

This episode is based on an article titled: Proactively meeting productivity metrics

This podcast discusses the difference between branding and lead generation in advertising. Branding focuses on building long-term visibility and reputation, while lead generation aims to attract potential clients immediately. Branding efforts like billboards and sponsorships take time to show results, whereas lead generation through targeted ads prompts direct client engagement. Law firms should choose their approach based on their goals and available resources.

This episode is based on two articles written by Kirk Stange:

Why Businesses Must Distinguish Between Branding and Lead Generation on Entrepreneur.
Branding versus lead generation in law firm advertising Law Firm Practice Management Advice.

This episode discusses why law firms should avoid using generic stock photos on their websites, as they can make the firm appear inauthentic and uninviting to potential clients. Instead, the author recommends using original photographs of the actual attorneys and office environment to convey authenticity and build trust. This approach helps clients form realistic expectations and fosters a genuine connection with the firm. 

This episode is based on an article titled: Ditch the stock photographs on your webpage

This episode discusses the potential pitfalls of accepting lunch invitations as a law firm owner or manager. While such meetings can offer networking opportunities and a break from routine, they often serve as covert solicitations from individuals seeking the firm's business. It highlights the importance of carefully vetting lunch requests to avoid unexpected sales pitches that can consume valuable time and add stress.

This episode is based on an article titled: The harmless lunch meeting

This podcast discusses how many law firm employees ignore or skim emails, leading to communication issues. Kirk Stange suggests that relying too much on email can cause misunderstandings and inefficiencies. Using direct communication methods like meetings, phone calls, or virtual conferences for important messages can be more effective. While emails are useful for documentation, they shouldn’t replace personal interactions when clarity is needed.

This episode is based on an article on Law Firm Practice Management Advice titled: Few employees are reading your emails

In this episode, Kirk Stange examines whether radio ads are still effective for law firms. With declining AM/FM listenership due to streaming and podcasts, radio ads can be costly and less impactful. While they may boost brand visibility and credibility, digital marketing often offers more flexibility and a better return on investment.

This episode is based on his article titled: Are radio ads still worth it?

In this episode, Kirk Stange discusses how attorneys can use the IRAC method during initial consultations to provide structured, thoughtful responses without making guarantees. Lawyers can address client concerns by identifying the issue, outlining relevant legal rules, analyzing potential outcomes, and offering a cautious conclusion while maintaining professionalism and credibility. This approach can help manage expectations and build trust.





This podcast episode is based on his article titled: IRAC answers can help during initial consultations

This podcast explains four ways law firms can appear on the first page of Google: paid Google AdWords and Local Service Ads, organic search rankings through strong SEO, and visibility in Google Maps' Three-Pack. While paid ads offer immediate placement, they can be costly. Organic rankings require quality content and SEO knowledge, while Google Maps visibility depends on a firm’s online presence and reviews. Each method has its challenges and costs, so law firms must choose the best approach based on their marketing goals and resources.

This episode is based on an article on Law Firm Practice Management Advice titled: What does being on the first page of Google mean?

In this episode, Kirk Stange discusses the importance of hiring the right attorneys for a law firm's success. He outlines a framework for ranking candidates based on legal experience and personality traits, categorizing them into four tiers. He stresses that personality traits such as humility, hard work, and a client-first attitude often outweigh experience, and he advocates for a thorough, consistent hiring process to ensure the best fit.

This podcast is based on an article on his Law Firm Practice Management Advice blog titled: How to rank attorney candidates

This episode discusses the considerations law firms should weigh when an employee provides a two-week notice of resignation. The decision to accept or decline the notice depends on various factors, including the employee's tenure and character, their future employment plans (especially if joining a competitor), current workload, manner of resignation, potential impact on team morale, anticipated productivity during the notice period, and whether the new position represents a career advancement.

This episode is based on a blog article titled: Do you take a two weeks notice?

This episode discusses the strategic considerations law firms consider when choosing an office location in relation to their competitors. It emphasizes that being situated near competitors can have both advantages and disadvantages. Proximity can lead to increased visibility and client traffic due to the area's established reputation for legal services. However, it may also intensify competition for clients and talent. 

This episode is based on an article on our blog titled: Is your location near your competition? 

This episode discusses strategies for law firms aiming to grow into new markets. It compares two primary approaches: establishing a new satellite office from scratch or acquiring an existing law firm to integrate into one's practice. The episode examines each method's potential advantages and disadvantages, providing insights to help law firm leaders make informed decisions about expansion strategies. 

To read more about this topic, read the blog post titled: To expand, does it make sense to buy other law firms?