Welcome to Lesson 2, where we unlock the secret to a truly great speech: it's not about you, it's about them! In this lesson, "Know Your Stuff (and Your Audience!)," we'll dive into the crucial art of choosing a topic that matters and tailoring your message to connect directly with your listeners. Learn how to research effectively, understand your audience's needs and interests, and transform your information into a message that resonates deeply.

• The Golden Rule: Discover why knowing your audience is the most important step in crafting any speech.
• Topic Selection: Learn how to choose a topic you're passionate about and that your audience will find compelling and relevant.
• Audience Analysis: Explore key questions to ask yourself about your audience, from their prior knowledge to their interests and expectations.
• Tailoring Your Message: Understand how to use your research and audience insights to shape your content, language, and examples for maximum impact.
• Building a Bridge: See how this lesson helps you build a strong connection with your listeners before you even say a word.

1 Proverbs 15:28: "The heart of the righteous studieth to answer: but the mouth of the wicked poureth out evil

things."

◦ Connection: This verse highlights the importance of careful consideration ("studieth to answer") before speaking. For public speaking, this connects to "knowing your stuff" – researching and preparing your message thoughtfully. It also subtly touches on "knowing your audience" by implying a responsible and considerate approach to what is communicated, avoiding that which is "evil" or harmful to the listeners.




2 1 Corinthians 14:9: "So likewise ye, except ye utter by the tongue words easy to be understood, how shall it be known what is spoken? for ye shall but speak into the air."

◦ Connection: This verse directly addresses the need for clarity and understanding in communication. Words easy to be understood" speaks directly to the principle of tailoring your message to your audience. If your audience cannot comprehend your language or concepts, your message is as good as "spoken into the air" – failing to connect. This emphasizes the "know your audience" aspect in terms of their comprehension

level and prior knowledge. concepts, your message is as good as "spoken into the air" – failing to connect. This emphasizes the "know

your audience" aspect in terms of their comprehension level and prior knowledge.




3 Colossians 4:6: "Let your speech be alway with grace, seasoned with salt, that ye may know how ye ought to

answer every man."

◦ Connection: This verse encourages thoughtful and appropriate communication ("how ye ought to answer every man"). "Seasoned with salt" suggests making your speech interesting, engaging, and relevant. "With grace" implies a considerate and respectful tone

towards your listeners. This verse encompasses both knowing your message (making it engaging) and

understanding how to tailor it ("answer every man") to connect with individuals in a meaningful way.