How is AI changing the game for sports betting? Marty Styles, VP of Product at Pro Football Focus (PFF), visits LaunchPod to share how his team is bringing pro-grade football analytics, trusted by every NFL team, to everyday bettors.
Marty shares how his team:
LinkedIn: https://www.linkedin.com/in/marty-styles/
PFF: https://www.pff.com/
00:00 Introduction
01:46 The Value of PFF's Data
02:14 Transitioning from B2B to B2C
03:17 Understanding the Sports Betting Market
04:38 The Role of AI in PFF's Products
09:00 Simplifying Complex Data for Consumers
10:32 Key Insights and AI Integration
14:20 Ensuring Accuracy and Trust in AI Outputs
17:20 Introducing the Player Prop Tool
19:36 Targeting Intermediate Bettors
22:12 Product Marketing Strategy
25:53 AI and Data Analysis in Betting
29:32 Future of AI in Sports Analytics
33:23 Conclusion
We have a new YouTube page! Watch full episodes of our interviews with PM leaders and subscribe!
LogRocket's Galileo AI watches user sessions for you and surfaces the technical and usability issues holding back your web and mobile apps. Understand where your users are struggling by trying it for free at LogRocket.com.
Special Guest: Marty Styles.