How is Optimizely reshaping experimentation with AI? Cory Liebgott, VP of Product at Optimizely, joins LaunchPod to share how her team is using AI into both customer-facing solutions and their own product workflows.

Cory shares how her team:

• Uses Copilot and Claude for everything from PRD writing and meeting recaps to translating technical language into accessible insights
• Developed OptiGPT, an internal AI assistant that surfaces customer data, product knowledge, and HR policies in seconds
• Built a customer-facing AI query tool that also became a surprise hit internally for measuring customer health and engagement
• Encourages a culture of experimentation where PMs demo and share AI tools, turning emergent use cases into productivity boosts across teams

Links

LinkedIn: https://www.linkedin.com/in/cliebgott/
Optimizely: https://www.optimizely.com/

Chapters

00:38 Exploring AI tools as a team
01:43 Real-world AI productivity wins
03:16 Inside OptiGPT: Optimizely’s AI assistant
04:08 Using AI for research and prototyping
05:10 When AI surprises: Emergent capabilities
06:22 Lessons learned: Sharing and experimenting

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Special Guest: Cory Liebgott.