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Launch Perspective
Lydia Martin
47 episodes
1 month ago
Send us a text Have you been wondering if digital courses are “dead” in today’s AI-driven world? With so much content available at our fingertips, it’s easy to question if creating a course is still worth it. In this episode, I sit down with the one and only Amy Porterfield, bestselling author, host of Online Marketing Made Easy & The Amy Porterfield Podcast, and creator of Digital Course Academy. Over the past 16 years, Amy has built a $120 million business serving over 100,000 stu...
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Entrepreneurship
Business
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All content for Launch Perspective is the property of Lydia Martin and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Send us a text Have you been wondering if digital courses are “dead” in today’s AI-driven world? With so much content available at our fingertips, it’s easy to question if creating a course is still worth it. In this episode, I sit down with the one and only Amy Porterfield, bestselling author, host of Online Marketing Made Easy & The Amy Porterfield Podcast, and creator of Digital Course Academy. Over the past 16 years, Amy has built a $120 million business serving over 100,000 stu...
Show more...
Entrepreneurship
Business
Episodes (20/47)
Launch Perspective
46: From AI Overload to Authentic Impact — Why Courses Still Win with Amy Porterfield
Send us a text Have you been wondering if digital courses are “dead” in today’s AI-driven world? With so much content available at our fingertips, it’s easy to question if creating a course is still worth it. In this episode, I sit down with the one and only Amy Porterfield, bestselling author, host of Online Marketing Made Easy & The Amy Porterfield Podcast, and creator of Digital Course Academy. Over the past 16 years, Amy has built a $120 million business serving over 100,000 stu...
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2 months ago
39 minutes

Launch Perspective
45: Build Your AI Dream Team: Automate, Delegate, and Scale Smarter
Send us a text In this episode of Launch Perspective, I’m sitting down with Brittany Long, the queen of sustainable content and the creator of the AI Dream Team method that’s changing how entrepreneurs show up online. We’re diving into how Brittany used AI to replace over $4,700/month in freelance support, how she creates massive amounts of content from one simple voice memo, and what her 6-person “AI Dream Team” looks like. We cover the exact tools and workflows she uses to automate thousand...
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2 months ago
29 minutes

Launch Perspective
44: Design a Day That Pays: The VIP Day Model That Changed My Business
Send us a text If you’ve ever felt stuck wondering what to offer, or overwhelmed by long client projects that drain your energy, this episode might change the way you think about your business model. I’m joined by VIP Day expert Sarah Masci, who shares how coaches, creatives, and even aspiring course creators can turn their skills into one-day offers that deliver incredible results for clients... and more simplicity for you. Whether you're brand new to digital business or looking for a more ...
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3 months ago
37 minutes

Launch Perspective
43: From Teacher to Entrepreneur: The Mindset Shifts That Built a Life-Changing Business
Send us a text Are fear, self-doubt, or indecision keeping you stuck in your online business journey? You’re not alone. In this powerful conversation with Heather O'Donnell from The Teacher Biz Podcast, I share how I went from being a music teacher with a dream to launching a successful online business that now supports my family and my life goals. After years of holding back, I finally took imperfect action and everything changed. ✨ What You’ll Learn: The mindset blocks that held me back (an...
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4 months ago
34 minutes

Launch Perspective
42: Effortless Email Marketing: Turn Followers into Customers Without the Headache
Send us a text Join me and email marketing expert, Liz Wilcox, as we uncover the secrets to effortless email marketing. Liz shares her proven "Email Staircase" framework, practical strategies for crafting engaging newsletters, and tips for turning followers into paying customers without overthinking. From her Survivor experience to her $9 membership packed with resources, Liz will inspire you to take imperfect action, ditch perfectionism, and build authentic connections through email. Whether...
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11 months ago
35 minutes

Launch Perspective
41: Digital Course Creation Simplified: Answers to Your Biggest Questions
Send us a text Are you ready to create your first digital course but feeling a bit overwhelmed by the process? You’re not alone. During a recent live Q&A session, I tackled some of the most common questions about digital course creation, from choosing the right topic to overcoming the fear of competition. Below, you’ll find a recap of the key questions I answered, along with a list of resources that can help you kickstart your course creation journey. Tools, Resources, Programs, and Links...
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1 year ago
49 minutes

Launch Perspective
40: Ten Ways to Make Money with Kajabi
Send us a text Wondering how to make money online? Having the right strategy and tools can make all the difference. In this episode you'll discover 10 ways to monetize coaching programs, online courses, membership sites, digital products, live workshops, blogs, podcasts, and more. We'll guide you through choosing the right Kajabi plan and maximizing its tools for your business growth. Learn more about Kajabi's Plans & Pricing Get step-by-step training and support as you build your o...
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1 year ago
37 minutes

Launch Perspective
39: How to Strategically Plan For Growth So That Your Business Can Thrive
Send us a text Step into the world of financial clarity with growth strategist, Leandra Nisbet. This episode is a lifeline for entrepreneurs tangled in pricing and strategic planning. Leandra distills her expertise into powerful, bite-sized advice, giving you the tools to confidently manage and grow your business finances. Tune in and turn financial chaos into calculated success! Topics Covered: The importance of finances in entrepreneurial growth and planning.Challenges faced by entrepreneur...
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1 year ago
24 minutes

Launch Perspective
38: Inside Ecamm: Elevate Your Videos and Amplify Audience Connection
Send us a text Go behind the scenes of Ecamm, a live streaming and video recording tool, exclusively for Mac users. In this episode, I show you how Ecamm can dramatically elevate your videos, offering a seamless experience for you and your audience. Discover Ecamm's unique features, along with tips for enhancing interaction and engagement. Watch the video for this episode 👉 https://www.banishbusinessclutter.com/blog/inside-ecamm-elevate-your-videos Get a FREE trial of Ecamm Live 👉 https://l...
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2 years ago
18 minutes

Launch Perspective
37: Organic Strategies that Boost Visibility & Build Your Email List
Send us a text Whether you're launching your online business or scaling up, understanding how to attract the right audience and grow your email list is crucial. In this episode I chat with Visibility Expert, Tracy Beavers, who shares invaluable insights into why consistency in visibility strategies can make a world of difference. Listen in for concrete steps that will supercharge your email list growth. To learn more, join Tracy's upcoming masterclass 👉 CLICK HERE Get early access to content...
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2 years ago
29 minutes

Launch Perspective
36: What It Really Looks Like to Create a Profitable Digital Course
Send us a text Have you ever daydreamed about crafting your own digital course, but felt lost on the first step? In today's heart-to-heart episode, we sit down with the incredible Amy Porterfield, who many lovingly dub the 'queen of digital courses.' Together, we unravel the magic and nuances of making a mark in online learning and turning your passion into profit. Note: Doors to Amy's ‘Course Confident’ Bootcamp and Digital Course Academy are now closed, but reopening soon. Get on the wait...
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2 years ago
35 minutes

Launch Perspective
35: Elevate Engagement with Text Marketing and Project Broadcast
Send us a text Take a deep dive into the world of text marketing, one of the most effective ways to elevate engagement. Joined by Dawn Barr, Customer Success Specialist from Project Broadcast, we'll demystify the process of setting up and executing powerful text campaigns that help you connect with your audience. Click here to watch the video for this episode. Key takeaways from this episode: 1. Why Text Marketing is a valuable tool to use in your business. 2. Identifying your communicatio...
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2 years ago
41 minutes

Launch Perspective
34: How to Create an Online Course with Kajabi
Send us a text Learn how to extract the gems from your own knowledge and mold them into an online course using Kajabi. You'll get a behind-the-scenes look of how to create your course inside Kajabi, step by step, and explore various theme options and design techniques to make your course stand out. Click here to watch the video for this episode. Key takeaways from this episode: 1. Brainstorm Your Course Idea: Learn how to extract the gems from your own knowledge and mold them into an exciti...
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2 years ago
39 minutes

Launch Perspective
33: Brainstorm Your Course Idea with A.I. and ChatGPT
Send us a text Unleash the future of content creation as we delve deep into the world of A.I. for course brainstorming. Whether you're battling with a foggy idea or starting from scratch, this episode is your compass to navigate the vast sea of potential topics. Discover the power of ChatGPT's artificial intelligence and get your course created and launched! Click here to watch the video for this episode. Check out these resources: 👉 Free Guide: Brainstorm Your Course Idea with ChatGPT. Thi...
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2 years ago
28 minutes

Launch Perspective
32: Are You Ready to Create an Online Course?
Send us a text Are you contemplating the idea of creating a digital course but unsure if it's the right fit for you or where to begin? In this episode, I demystify the world of digital courses. Whether you're seeking additional revenue, personal freedom, creativity, or simply aiming to share your unique expertise with the world, you'll learn valuable insights to determine if creating a digital course is right for you along with getting started resources. Check out these FREE resources: 👉 Free...
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2 years ago
14 minutes

Launch Perspective
31: Amplify Your Impact: Mastering Organic Collaborations with Meg Burrage
Send us a text In this episode, we dive into the world of organic collaborations with Meg Burrage, the founder of Collaboration Station - a groundbreaking platform designed to help digital content creators expand their reach without relying on paid ads. Meg shares her insights on how collaborations, such as summits, bundles, and joint partnerships, can skyrocket your audience engagement and growth. Key takeaways from this episode: The vision behind Collaboration Station and how it helps dig...
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2 years ago
28 minutes

Launch Perspective
30: Organize To Optimize: How to Create Simple, Streamlined Systems in Your Online Business
Send us a text Imagine your business without the chaos and clutter! In today's episode, I'm sharing how to create effective systems that reduce clutter, save time, and allow you to work with ease. Click here to watch the video for this episode. Click here to access my FREE tutorial and PDF guide: How to Create a Bookmark Folder System Ready to eliminate overwhelming tech, ditch digital clutter, and create streamlined systems for your live and biz? Join The Digital Clutter Cure A big...
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2 years ago
53 minutes

Launch Perspective
29: Unexpected Life Events: How to Prepare to Keep Your Business Going
Send us a text Unexpected life events can put you and your business to the test. Planning ahead is key when it comes to getting through these tough times with minimal disruption. In this episode, you'll learn how to proactively guard against potential risks to your businesses - from loss of income due to illness or injury, to taking time off for family emergencies – so that when life throws an unexpected event in your path, your business is prepared for it! 🔥 Click here to check out our everg...
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2 years ago
31 minutes

Launch Perspective
28: Reaching Your Financial Goals with Profit Strategist, Jamie Trull
Send us a text 🚀 In this episode, I chat with CPA and profit strategist, Jamie Trull, about strategies for reaching your financial goals. Find out why it's important to look back at past performance and get resources to improve your results. Tune in to learn about key metrics to focus on and get practical tips for achieving your financial goals in 2023. 🔥 Click here to get Jamie's FREE workbook, an annual planning guide for your business finances. 👉 lydiamartin.biz/financeworkbook ✅ Then regi...
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2 years ago
26 minutes

Launch Perspective
27: Add a Recurring Revenue Stream to Your Business with Affiliate Marketing
Send us a text 🚀 Looking for a way to generate additional revenue in your online business? Affiliate marketing allows you to earn a commission simply by connecting the tools and programs you love with your audience, clients, and customers. In this episode, I share how affiliate marketing can add recurring revenue with exponential growth opportunities. Listen as I share my 5 proven strategies for boosting your revenue with affiliate marketing. 🔥 Get my Business Profitability Tracker so you can...
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2 years ago
25 minutes

Launch Perspective
Send us a text Have you been wondering if digital courses are “dead” in today’s AI-driven world? With so much content available at our fingertips, it’s easy to question if creating a course is still worth it. In this episode, I sit down with the one and only Amy Porterfield, bestselling author, host of Online Marketing Made Easy & The Amy Porterfield Podcast, and creator of Digital Course Academy. Over the past 16 years, Amy has built a $120 million business serving over 100,000 stu...