Firstly, a big thanks to you. Because of your investment in the book I can reinvest the earnings into making even better content. Next up for me is a series of Landing Page online courses.
Hot Tip #101 is to start from the beginning, again...
Hot Tip #100 is don’t forget the why. Sure, your product/service looks great but why is this part of your life’s journey?
Hot Tip #99 is to make it fast. Not only does Google favor fast websites but your visitors will be able to decipher your offering quicker.
Hot Tip #98 is to test new narratives for your offering. This is probably the most advanced Hot Tip in the series, but one worth doing if you have the traffic and budget.
Hot Tip #97 is to reinvest your profits into your Landing Page. Once your Landing Page is converting, and you’re pleased with your solo optimization efforts, it’s time for the specialists to step in
Hot Tip #96 is don’t get too fancy. Parallax scrolling, scroll transitions, custom cursors, color switchers… While they all have their time and place, avoid dwelling on them when you are new to Landing Pages and not making sales.
Hot Tip #95 is to reuse your winning Landing Page templates. It’s tempting to start a Landing Page from scratch for a new launch, but why not consider reusing an older template that worked well.
Hot Tip #94 is to consider parity pricing. Simply put, Purchasing Power Parity (PPP) suggests a discounted price for people earning a weaker currency.
Hot Tip #93 is to emphasize the value. A “$79 Design Systems Course worth $249” doesn’t offer much appeal, other than a monetary saving of $170.
Hot Tip #92 is to keep the tone of your copywriting positive. Position your offering as a confident solution, not a snarky competitor.
Hot Tip #91 is to bring it to life. Skeuomorphism is the design concept of making digital items resemble their tangible real-world counterpart.
Hot Tip #90 is to alternate section background colors. Consider a slightly darker or lighter background color for every alternate Landing Page section. This design tip will also help contain section content better as a visitor scrolls.
Hot Tip #89 is to focus on the benefits, not the features. As the proud owner of a product or service, it’s natural to want to climb up the tallest building and let the world know how damn awesome the technical features are. Unfortunately, our Landing Page visitor isn’t impressed by technical features, nor do they resonate with them.
Hot Tip #88 is to consider a lifetime pricing option for your SaaS service. If your running costs are very low and you have minimal support demands, consider a once-off pricing option for your subscription.
Hot Tip #87 is to focus on form UX. The importance of good form usability is overlooked in Landing Pages. Fancy layouts with too many required fields will drop conversions.
Hot Tip #86 is to include an explainer video. Well-thought-out explainer videos can help improve conversions for complex products or services.
Hot Tip #85 is to show them how it works. The first question most SaaS Landing Page visitors ask is “How much is it?”. This should always be answered with full transparency, no tricks.
Hot Tip #84 is to focus on people, not search engines. Organic search traffic to a Landing Page is brilliant, but Google is an unpredictable beast right now.
Hot Tip #83 is to strategically position testimonials. We’ve discussed curating testimonials to provide the most value to your Landing Page visitor.
