What are you willing to give up to become the greatest in the world at what you do? In this episode of King Moves, Ethan and Justin dive deep into a powerful Japanese concept called Kodawari—an obsessive, meticulous commitment to mastering your craft. Whether it’s sushi, bow hunting, or business, this mindset separates the good from the legendary. But is it worth it? Drawing from elite examples like Jiro Ono and Cameron Haynes, this conversation confronts the raw truth behind greatness. Ethan and Justin explore how to channel obsessive focus into productive sprints without losing your health, relationships, or purpose. You’ll walk away inspired—and maybe a little uncomfortable—with what it actually takes to reach the top. What you will learn in this episode: How to apply the Japanese concept of Kodawari to your craft How to run “perfection sprints” without burning out How to become world-class by narrowing your focus How to break through excuses and take consistent action How to master your message through deliberate repetition and refinement Questions answered: What is Kodawari, and how does it apply outside of Japan? Can you become great at something without sacrificing everything? Why do most people fail to reach their potential? How do elite performers actually train for greatness? What’s the difference between obsession and discipline? Make your next move your best move. Listen now on Apple Podcasts, Spotify, YouTube, or wherever you get your podcasts. If this episode lit a fire in you, share it with someone who's ready to level up—and don’t forget to subscribe and leave a review.