What season is your business actually in—and are you using the wrong playbook for it? In this conversation, Ethan and Justin break down why so many entrepreneurs hit burnout, stall out, or spiral into frustration. It’s not that you’re off track. It’s that you’re operating with summer expectations in a winter season. This episode may seem like a casual chat about cold runs and warm weather, but it is really a deep business metaphor about seasons. You’ll get mindset shifts, productivity hacks, and practical advice for staying focused when things slow down. Whether you’re planting, pruning, or preparing to harvest, knowing your season is everything. What you will learn in this episode How to identify what season your business is really in How to stay consistent when motivation fades How to build new systems during a downturn How to use automation to prepare for future growth How to stop doing repetitive tasks and start scaling Questions answered Why do your habits and performance change with the seasons What should you be doing during a slow season in business How do you know when it’s time to plant or harvest What’s the best way to prepare your business for future growth How can automation help you stay productive all year Make your move. Listen to this episode of King Moves to recalibrate, realign, and build momentum. Subscribe and leave a review on Apple Podcasts, Spotify, YouTube, or wherever you get your podcasts.

What separates pros from amateurs? It’s not experience. It’s not talent. It’s how you prepare when the stakes are high and the room goes dark, literally. In this episode, Ethan and Justin dismantle the illusion of being “ready” and expose how most people are just hoping things go smoothly. From sixth-grade science raps to international keynote talks, they unpack the difference between rehearsing your part and actually being prepared for when things fall apart. You’ll learn why real professionals assume failure is coming, and how that mindset shift changes everything. Whether you’re speaking onstage, leading a team, or showing up for a one-on-one, if you don’t have a plan B, you’re not prepared. You’re just gambling. What you will learn in this episode How to shift from reactive to resilient by preparing for failure How to avoid the trap of over-preparing and wasting time How to build simple redundancies that keep your execution tight How to recognize the illusion of feeling ready How to balance experience with preparation to stay sharp under pressure Questions answered What does real preparation look like beyond rehearsing your part? How much prep is too much? What separates true professionals from everyone else? How do you prepare for things you can’t control? What’s the mindset that keeps you executing even in chaos? Listen now and learn the King Moves that’ll make sure you never get caught slipping again, no matter what goes wrong. Available on Apple Podcasts, Spotify, YouTube, or wherever you get your podcasts.Subscribe, leave a review, and share this with someone who still thinks they’re ready.  

What if your next promotion didn’t involve more people—but more robots? In this solo episode, Ethan King breaks down the next major shift in business and leadership: agentic browsers and the rise of AI-powered digital employees. If you’ve been sleeping on tools like ChatGPT Atlas or Perplexity’s Comet, this is your wake-up call. Ethan shares real use cases from his own business, including how he uses AI to automate browser tasks, offload repetitive work, and even create branded video content with Sora 2. This isn't just about saving time. It's about learning how to lead a new kind of team. In this episode: How to delegate work to AI agents in your browser How to use ChatGPT Atlas for real-world productivity How to identify your business's "enemy" using AI How to turn AI-generated video into marketing that hits How to manage digital employees without writing code "You need to know how to become the manager of the robots—because you're going to have a bunch of robot assistants doing things for you." Listen now to start managing your robot team and take your next king move. Subscribe and leave a review on Apple Podcasts, Spotify, YouTube, or wherever you listen.  

What if your team isn’t resisting change, but resisting being changed? In this episode, Ethan and Justin explore why people push back on innovation, even when it clearly improves their work. From AI workshops to leadership missteps, they share firsthand stories and powerful frameworks that challenge how you think about transformation. They introduce a surprising change management matrix that reveals the difference between directing and shaping outcomes, and why the method matters more than the message. If you're frustrated by resistance in your business, this episode offers a new lens and a better path forward. What you will learn in this episode: How to introduce AI or automation without triggering fear in your team How to spark a mindset shift using small wins How to use the six images of change to guide transformation How to avoid the number one leadership mistake during change How to support your team through the emotional change curve Questions answered: Why do people really resist change, even when it's good for them? What’s the difference between controlling and shaping outcomes? How can leaders encourage teams to embrace new tools like AI? What can you do when a change plan starts going off the rails? How can you lead without draining your team's willpower? Listen to the full episode on Apple Podcasts, Spotify, YouTube, or wherever you get your podcasts. If you found value in this conversation, share it with someone navigating change and leave a review to help others discover King Moves.

Are you adding value, or just adding noise? In this episode, Ethan and Justin confront the AI-content crisis unfolding on LinkedIn. Why does it all sound the same? Why are smart ideas being ignored just because the wrapper screams ChatGPT? And more importantly, how do you avoid becoming part of the problem? They dig into how to use AI as a tool without letting it dilute your voice. From real-life experiments to Ethan's custom GPT agent, this episode explores how to stay original in a world where everyone is outsourcing their thinking. If you care about standing out, this conversation will challenge how you show up online. What you will learn in this episode: How to use AI as a thought partner, not a copy-paste machine
 How to prompt ChatGPT so your posts sound human
 How to avoid the generic structure that makes content forgettable
 How to blend personal insight with AI speed
 How to train AI to match your voice and tone
 Questions answered: Is using AI for writing cheating, or just smart leverage?
 Why does so much content online feel stale and predictable?
 What separates real creators from prompt-repeaters?
 Can AI posts actually feel personal and human?
 What happens when you post something old and unfiltered versus AI-refined?
 Listen now on Apple Podcasts, Spotify, YouTube or wherever you get your podcasts. If this episode sparked something for you, share it with someone who's tired of the copy-paste crowd. And subscribe so you don't miss next week's King Move.

What if the only thing standing between you and your next big breakthrough... is a streak? In this milestone 100th episode, Ethan and Justin unpack how hitting record every single week for 100 weeks has transformed not just their podcast, but their lives. From marriage to marathons, language learning to leadership, they explore the often-overlooked force behind real transformation: consistent action. The kind you don’t quit on. The kind that builds identity. But not all streaks are good. And not all habits move you forward. This episode challenges you to examine the invisible patterns shaping your life—and dares you to start a streak that changes everything. What you will learn in this episode: How to reframe habits into streaks to build unstoppable momentum How to gamify your goals so consistency becomes automatic How to spot “negative streaks” before they sabotage your future How to start a comeback streak when life knocks you down How to turn identity into action—and action into results Questions answered: Why do most people quit after just a few episodes (or days)? What makes some streaks build you up—and others break you down? How do you stay consistent when motivation disappears? What’s the secret to building lifelong habits without burnout? Can a streak actually redefine who you are? If this episode fired you up, take the next step. Start a new streak today—no matter how small. Then share this episode with someone who needs their next breakthrough. 👉 Subscribe on Apple Podcasts, Spotify, YouTube—or wherever you listen. And if you’ve been riding with us, leave a review. It fuels the next 100.

What do you do when your body says no, but your life demands a yes? In this raw and relatable episode, Ethan and Justin hit record right after admitting the same thing—they’re exhausted. But instead of hitting pause, they share how they keep showing up with energy, presence, and purpose even when their tank is empty. This isn’t a celebration of burnout. It’s a real conversation about energy management, discipline, and the mindset shift that separates high performers from everyone else. Whether you’re leading a business, a family, or just trying to get through your own to-do list, this episode offers the tools to help you push through when it counts and recover when it matters most. What You Will Learn in This Episode How to perform at your best when you feel physically and mentally drained How to trigger energy through movement even on little sleep How to use routine as an anchor when you're running on fumes How to draw energy from purpose and people, not just caffeine How to manage your energy so burnout doesn't become the baseline Questions Answered How do top performers stay consistent when they’re completely drained? Can exercise actually give you more energy when you're wiped out? When does tired mean "push" and when does it mean "pause"? What routines help reset energy and performance fast? Is operating tired sustainable or is it setting you up to crash? If you’ve ever had to lead when you felt like collapsing, this one’s for you. Listen now, subscribe, and leave a review. New episodes weekly.Available on Apple Podcasts, Spotify, YouTube, or wherever you get your podcasts.

What if you could design the Matrix with just a prompt?What if we could experience detailed, realistic worlds that mimic reality—and we could all create these worlds by just typing a few words? In this episode, Ethan and Justin react to Google's Genie 3 project, a revolutionary AI that builds infinite, photorealistic virtual worlds in real time. It remembers your actions. It expands as you move. And it's not sci-fi—it's already here. This isn’t about gaming. It’s about what happens when everyone can build a custom reality that feels better than the real one. The conversation starts with tech, but quickly spirals into mindset, manifestation, business, and the question no one wants to ask: if you could live in a world you control, would you ever leave? What you will learn in this episode: How to use AI-generated worlds to boost real-world performance How to mentally rehearse hard conversations before they happen How to emotionally embody your goals using digital simulation How to prepare your business for tech that feels like science fiction How to stay grounded when the line between real and fake blurs Questions answered: Are we already inside a simulation? Can you build a better life in a fake world than in the real one? Will entire communities reject tech like Genie 3 on principle? How will this impact how we train, work, and connect with others? What does this mean for your future as a creator, coach, or entrepreneur? Listen now before this future becomes your new reality.Subscribe, share, and leave a review to support the show. Available on Apple Podcasts, Spotify, YouTube, or wherever you get your podcasts.

Why do so many people achieve big things but still feel like imposters? In this episode, Ethan and Justin break down why small, personal wins often matter more than flashy achievements. Forget the Instagram version of success. This is about redefining what it means to win on your own terms. Justin opens up about pride, performance, and the mental blocks that hold people back, while Ethan challenges him to sharpen his definition of a breakthrough. Together, they uncover the formula for stacking evidence, raising personal standards, and building the kind of momentum that turns one private victory into a lifetime of bold moves. What you will learn in this episode How to engineer your first personal breakthrough How to set standards that drive growth without burning out How to stack small wins into unstoppable momentum How to break free from imposter syndrome through action How to feel genuine pride in your achievements Questions answered Why do so many people feel “unsuccessful” despite achievements? What is the real definition of a personal breakthrough? How can raising standards unlock performance? Why does evidence matter more than motivation? How do small wins fuel lasting success? Listen now to discover how to redefine success and stack wins that build unstoppable momentum. Subscribe and leave a review if this episode moves you. King Moves is available on Apple Podcasts, Spotify, YouTube, or wherever you get your podcasts.  

What if your biggest breakthrough is buried in the way you already think and move? Many people assume innovation belongs to Silicon Valley geniuses or futuristic tech founders. But what if innovation is less about code and more about creativity within your own life’s constraints? In this powerful episode, Ethan and Justin unravel a surprising realization: most people overlook their own genius because they don’t recognize it as innovation. Ethan shares a personal story that redefined how he sees himself and how he helps others unlock their own innovative potential. It’s part therapy, part revelation, and all fire. This conversation will challenge how you see yourself, your story, and the simple moves that might just make you a visionary. What you will learn in this episode: How to spot innovation hiding in your everyday decisions How to redefine innovation so it actually applies to you How to turn your personal story into a strategic asset How to shift from undervaluing your gifts to owning your genius Questions answered: What does it really mean to be innovative? Why do so many people think innovation isn’t for them? How can you use storytelling to uncover untapped potential? What’s stopping you from seeing your brilliance clearly? Ready to unlock the innovator in you?Listen to this episode of King Moves on Apple Podcasts, Spotify, YouTube, or wherever you get your podcasts. If it sparked something in you, share it with a friend and leave us a review. It’s how we grow this movement.

"When everything gets reframed, nothing gets felt."— Ethan King In this eye-opening episode of King Moves, Ethan and Justin unpack the uncomfortable truth behind a habit that’s praised in self-help circles but quietly sabotaging your growth: chronic reframing. When every challenge is spun into a lesson, when every failure is dressed up in silver linings, you lose the ability to feel what’s real. That disconnect can kill your clarity, numb your leadership instincts, and break the trust of those around you. This episode isn’t anti-positivity—it’s anti-bullsh*t. Because if you’re always trying to reframe the pain, you’re not processing it. You’re performing. And eventually, that catches up with you. What you will learn in this episode: How to recognize when positivity becomes emotional avoidance How to stop using optimism as a mask How to “sit in the mud” with yourself and others without sinking How to embrace a neutral mindset that drives real decisions How to build emotional depth as a leader and coach Questions answered: Can too much positivity hurt your leadership? Why do high performers struggle to sit with hard emotions? What’s the difference between mindset work and emotional bypassing? How can you support others without rushing to fix or reframe? Listen now to confront the emotional habit that’s quietly limiting your power. Subscribe and leave a review on Apple Podcasts, Spotify, YouTube, or wherever you get your podcasts.

Is hustle without mastery just wasted motion? You show up. You grind. You hustle. But what if none of that is moving the needle because your effort isn’t effective? In this episode of King Moves, Ethan and Justin unpack a powerful insight from a world-class speaker who built a literal Ninja Warrior rig on stage to make a point: practice alone is ineffective if you aren't practicing the right moves.They challenge the myth that more reps automatically lead to better results, and reveal how minor technical tweaks—whether in athletics, business, or public speaking—can unlock explosive momentum. If you’ve been stuck in the loop of “doing the work” but seeing no progress, this episode will force you to reevaluate your approach. What you will learn in this episode How to spot the difference between effort and effective effort How to level up your results through small technical adjustments How to avoid the trap of practicing the wrong thing How to make your message unforgettable using metaphor and props How to surround yourself with people who’ve “paid the school fees” so you don’t have to Questions answered What’s the hidden danger of “just doing the work”? How do elite performers approach daily practice differently? What makes a speaking performance not just good—but unforgettable? How can props enhance a message rather than distract from it? 🎧 Listen now on Apple Podcasts, Spotify, YouTube, or wherever you get your podcasts. Don’t forget to subscribe, leave a review, and share this episode with someone who's grinding without growth.

What if the real problem isn't that people aren't going out... it's that they've stopped showing up for life? Across the board, Americans are spending 50% less time at social events than they did two decades ago. For young adults aged 15 to 24, the drop is even steeper at 70%. But this isn’t just a change in weekend habits. It’s a warning sign. People are choosing isolation over interaction, and it’s bleeding into every area of society—including your business. In this episode, Ethan and Justin expose how cultural shifts are reshaping the way we connect. Screens replaced shared experiences. Safety fears replaced spontaneity. And health trends dismantled the old party culture. If your business relies on people showing up, engaging, or believing in something bigger than themselves, you need to hear this conversation. What You Will Learn in This Episode: How to pivot your business when society checks out How to use AI to reveal what unites your best customers How to create real-life communities that people crave How to outmaneuver cultural shifts before they silence your brand How to replace entertainment with purpose and still win Questions Answered: Why are young people withdrawing from social life? What role did screens and streaming really play in this shift? What’s replacing traditional social gatherings? How can businesses adapt to a culture allergic to in-person interaction? What does this signal for brands that rely on loyalty and engagement? Listen now. Make your move. Build momentum.Subscribe and leave a review on Apple Podcasts, Spotify, YouTube, or wherever you get your podcasts. And if this episode hit a nerve, share it with someone who needs to hear it.

ChatGPT-5 is finally here, but does it really live up to the hype? Ethan King has been deep in the new model for days, stress-testing it in real business situations—and he’s ready to share what’s worth your time and what you can skip. In this high-impact conversation, he and Justin King cut through the noise to reveal seven practical ways you can start using ChatGPT-5 right now to get ahead. They cover the speed that feels like thought, a memory boost that changes the game, and new agent features that can take over tedious work while you focus on the big moves. They also unpack Justin’s “Four AI Quadrants” to help you decide what to enhance, what to replace, and what to leave alone (for now). What you will learn in this episode How to identify the 7 practical uses of ChatGPT-5 that actually move the needle. How to run Pro deep research to walk into meetings fully prepared. How to set up AI agents to handle repetitive, low-value tasks. How to use one-shot/vibe coding without creating a disaster. How to avoid AI “hallucinations” with better prompts and context. Questions answered Is ChatGPT-5 truly a breakthrough—or just a shinier tool? Why does AI “hallucinate,” and how do you keep it in check? Which tasks are perfect for AI agents right now? When is it smarter to hold off on automation? Listen now, then subscribe and leave a review on Apple Podcasts, Spotify, YouTube, or wherever you get your podcasts.

If your life were a movie, what would the audience be screaming at your character to do right now? Would they be yelling, “Go all in!” or “Stop hiding!” Or would they call out a truth you’ve been too afraid to face? In this episode of King Moves, Ethan and Justin explore the uncomfortable gap between knowing your potential and actually stepping into it. They unpack what it really means to stop playing small, and the subtle ways fear and doubt keep you from taking your next bold step. This conversation dares you to be honest with yourself and finally make the move you’ve been avoiding. What you will learn in this episode: How to identify the action your future self will thank you for How to overcome imposter syndrome and start owning your value How to separate real feedback from self-doubt How to use a childlike lens to uncover your blind spots Questions answered: What’s the bold move your audience is waiting for you to make? Why is it so hard to promote yourself? What hidden truths are keeping you from showing up fully? What would a child notice about your behavior that you can’t see? 🎧 Listen now on Apple Podcasts, Spotify, YouTube, or wherever you get your podcasts. If this sparked something in you, share it with a friend, leave a review, and make sure you're subscribed so you never miss a move.

What are you willing to give up to become the greatest in the world at what you do? In this episode of King Moves, Ethan and Justin dive deep into a powerful Japanese concept called Kodawari—an obsessive, meticulous commitment to mastering your craft. Whether it’s sushi, bow hunting, or business, this mindset separates the good from the legendary. But is it worth it? Drawing from elite examples like Jiro Ono and Cameron Haynes, this conversation confronts the raw truth behind greatness. Ethan and Justin explore how to channel obsessive focus into productive sprints without losing your health, relationships, or purpose. You’ll walk away inspired—and maybe a little uncomfortable—with what it actually takes to reach the top. What you will learn in this episode: How to apply the Japanese concept of Kodawari to your craft How to run “perfection sprints” without burning out How to become world-class by narrowing your focus How to break through excuses and take consistent action How to master your message through deliberate repetition and refinement Questions answered: What is Kodawari, and how does it apply outside of Japan? Can you become great at something without sacrificing everything? Why do most people fail to reach their potential? How do elite performers actually train for greatness? What’s the difference between obsession and discipline? Make your next move your best move. Listen now on Apple Podcasts, Spotify, YouTube, or wherever you get your podcasts. If this episode lit a fire in you, share it with someone who's ready to level up—and don’t forget to subscribe and leave a review.

Have you ever wondered if there's a deeper level of happiness you're missing? In this thought-provoking episode of King Moves, hosts Ethan and Justin dive deep into the real definition of happiness, inspired by "The Courage to Be Disliked." They challenge the common pursuit of personal freedom and ego-driven success, exploring a more profound, fulfilling alternative—living a life centered on contribution. But does contribution truly lead to fulfillment for everyone? What you will learn in this episode: How to redefine your understanding of freedom and fulfillment. How to identify your unique way of contributing to the world. How to transition from self-centered goals to meaningful contributions. How to recognize if you're stuck chasing the wrong kind of happiness. How to find happiness through both action and simply being. Questions answered: What is the real meaning of happiness? Is personal freedom enough to feel truly fulfilled? Can you find fulfillment without contributing to others? What's the difference between contribution by doing and contribution by being? How do you know if you're climbing the wrong mountain in life? Ready to unlock a deeper sense of purpose? Tune into this eye-opening conversation and discover how your contribution might just be the key to lasting happiness. Don't forget to subscribe, share your thoughts, and leave a review! Listen now on Apple Podcasts, Spotify, YouTube, or wherever you get your podcasts.

What if all those “coincidences” aren’t coincidences at all? Ethan and Justin dive into one of the most unsettling—and empowering—questions you can ask yourself: Are you paying attention to the signs in your life, or are you dismissing them as random noise? After a spine-tingling story from Ethan’s recent cruise vacation, our hosts wrestle with synchronicity, neuroscience, and the possibility that the universe (or your subconscious) might be nudging you toward your next breakthrough. Justin brings a healthy skepticism, while Ethan shares tools to recognize these breadcrumbs and act with confidence. This isn’t fluffy mysticism; it’s about noticing patterns, trusting your gut, and making aligned decisions in business and life. What you will learn in this episode: How to recognize synchronicities and use them as decision-making clues How to avoid overanalyzing and still act decisively How your brain’s Reticular Activating System filters your reality How to know when it’s intuition versus coincidence How to explore “hidden patterns” without falling for false meaning Questions answered: Are coincidences random, or is there a deeper meaning? How can you train your brain to notice helpful patterns? What role does self-awareness play in spotting synchronicities? Should you act on these “signs” or simply observe them? How do science and spirituality explain these phenomena differently? 🎧 Listen now and discover why one small shift in awareness might change how you see your entire life. Subscribe and leave a review on Apple Podcasts, Spotify, YouTube, or wherever you listen to podcasts.

The boss who ignores you… the friend who ghosts you… the partner who “just doesn’t get it”… Why do they all feel like versions of the same headache? Ethan and Justin swing a wrecking ball at polite self-help and declare: every challenge in your life is a relationship problem in disguise. Drawing on The Courage to Be Disliked and their own hard knocks, they expose how your craving for applause—at work, in friendships, and in love—quietly scripts the drama you swear you hate. If you’ve ever blamed “circumstances,” get ready to see the real culprit in the mirror. What you will learn in this episode: How to trace any goal or setback to a single relationship root How to want recognition without becoming a praise addict How to flip workplace friction into career rocket fuel How to keep ambition alive when the crowd stays silent Questions answered: Are you engineering villains so you never have to level up? Why do your personal dreams hinge on other people’s opinions? Can you stay driven without letting applause control you? Press play now—then subscribe and leave a review on Apple Podcasts, Spotify, YouTube, or wherever you get your podcasts.

What if the biggest obstacle in your life isn’t the trauma itself—but the story you keep telling yourself about it? In this no-holds-barred conversation, Ethan and Justin dismantle the sacred cow of “trauma equals destiny.” Borrowing insights from Adlerian psychology—and their own gut-punch life moments—they argue that pain is optional, meaning is everything, and you might be staging your own tragedy just to stay comfortable. What you will learn in this episode How to spot the hidden agenda sabotaging your goals How to reframe any painful memory into fuel for action How to use gut instinct as a real-time compass for decision-making How to flip “failure” into an unfair advantage—fast Questions answered Are you secretly scripting the villains in your life? Can a single mental reframe rewrite your future? Why do two people walk away from the same disaster with opposite realities? Ready to shred the excuses and rewrite your story? Listen now—then subscribe and drop a review on Apple Podcasts, Spotify, YouTube, or wherever you get your podcasts.