The final rung on the Creative Effectiveness Ladder: Enduring Icon
**We'll be taking a bit of a break, so enjoy this Daily Drip - We'll be back with full episodes Soon!**
The 5th rung on the Creative Effectiveness Ladder: Commercial Triumph
The 4th Rung on the Creative Effectiveness Ladder: Brand Builder
Level 3 of the Creative Effectiveness Ladder: The Sales Spike
Level 2 of the Creative Effectiveness Ladder: The Behavioral Breakthough
The Creative Effectiveness Ladder - 1st Level: The Influential Idea
Looking for a best practices tool for Creative Effectiveness? Cannes Lions & WARC's Effectiveness Ladder has got you covered...
Attention drives ROI and Creative Commitment Drives Attention....
There's so much to learn from the Cannes Lions - let's talk about Creative Impact.
Throwing it back to 1999 with a Coca Cola crisis in Europe. They needed to study up on the 5 C's of crisis communication and failed the exam!
Why Tylenol 1982 is a case study in every crisis communication book.
Tylenol and source credibility - it's more about what the audience believes!
Political pot holes and the debate over whether the GAP has fallen into one.
I wish I had come up with this! Said David Ogilvy and, me, Kristin Comeforo! Hyundai delivers a home run with their "Night Fishing" execution. The touchpoint? Branded content/Branded Entertainment.
Masterful use of Tik Tok as a touchpoint - a discussion of Hilton's "For the Stay" case study.
Advertising isn't dead, or dying! I promise! (Stay tuned for tomorrow's drip for one good example of how/why!)
Platformability & Transmedia Storytelling - what do they mean for touchpoint strategy?
The evolution of touchpoints and how to match touchpoints to your marketing funnel.
Music, memory, and why it's important to pay for the "big songs" to maximize marcom impact.
Ben & Jerry's battle with Unilever over its social justice positioning. Authenticity is always key and Unilever is better off letting Ben & Jerry's be Ben & Jerry's.