In this episode, I discuss into the concept of ikigai. Inspired by Japanese Culture, I read Hector Garcia's book Ikigai: The Japanese Secret to a Long and Happy Life, and was interested in how this powerful Japanese philosophy can help you find purpose and fulfillment by aligning four key principles. What you love, what you're good at, what you can be paid for, and what the world needs. I also discuss Okinawa’s role as one of the world’s Blue Zones and how Japanese culture embraces the 10 rules of Ikigai to promote longevity and wellbeing.