How are your ad dollars best spent? In the black box of Performance Max relying on Google's AI to win for you? Or making your own decisions with Standard Shopping? It can be a tough call because it really depends on what your goals are.
Today, Google Ads expert and Acquisition Manager at Jump 450, Eric Herzog explains the importance of an agaile approach. We have unlocked tremendous abilities with PMax and yet, for some clients Standard Shopping is still the correct approach. So how do you decide? Eric, breaks down the essential argument with some recomendations from his own experience as well as some new innovations that he is using to grow on Standard Shopping.
If you are a company that is interested in hyper-scaling through digital advertising, then get in touch with Jump 450 at:
www.jump450.com, and don’t forget to subscribe for more weekly episodes.