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Calculate your new customer value:
AOV * repeat purchase rate * purchase frequency
So for example: $200 product * 75% repeat rate * 2 years = $300 new customer value
What is NEW in new customer acquisition? How can you leverage google ads to drive customer growth? How do you calculate your new customer value?
Today Google ads expert and Acquisition Manager at Jump 450, Eric Herzog is going to give your 2025 update on Google Ads for new customer acquisition, including new tool walk through and the equation you need to calculate your new customer value.
#googleads #google #digitalmarketing, #marketingstrategy, #growthmarketing #customeracquisition